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20 years experience in the Advertising, Digital and Media Sales industry. Established industry relationships and experience working with executive level business and marketing leaders with the world’s largest advertisers. As a sales leader, I take pride in my work and always bring a positive attitude to the table. I at all times strive to inspire and coach for high performance. My goal is to consistently push my team to think differently about how they approach their business, empowering them to be better partners and bring more value in the solutions offered. You will find I play a lead role in developing strategic account plans for how my team will exceed goals. This strategy includes all phases from client identification, data analysis, media strategy, creation of persuasive presentations and successful execution of partnerships. On a personal note, I enjoy working on and restoring classic cars. Most recently I restored on a '67 Corvette Convertible. If you’re looking Supplement your leadership team with an experienced and accomplished advertising sales professional known for a data-driven approach and breakthrough results, need look no further!Areas of Expertise: Advertising Revenue, Sales Management, Strong Strategic Relationships, Development of Sales Strategies, Creative Thinker, Brand Partnerships, Ability to Grow & Scale Revenue, Exceptional Record of Success, Sales Executive & Sales Leader, Work Cross-Functionally, Creation of Persuasive Presentations, Data Driven, Media Strategy, Measurement Trends, Video Advertising, Mobile, Programmatic, Audience Segmentation, Social, Content Strategy, Digital Ad Technology, Negotiation Strategies, Auto Client Relationships, Entertainment Client Relationships, Movie Studios, Cable & Broadcast TV, OTT, Home Entertainment, Emerging Technology and Leadership.
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ProprietorReal Estate InvestmentsSayulita, Nay., Mx
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Business Development ConsultantMexedge Llc 2024 - PresentSayulita, Nayarit, MxEliminate currency risk before you buy real estate in Mexico. Real Estate investments are stressful enough without currency rate fluctuations. MexEdge locks in the exchange rates at the start of your real estate journey so you can budget the exact cost, regardless of future rate changes. -
Member, Eleven75 CollectiveEleven75 Nov 2023 - PresentEleven75 is an exclusive collective of accomplished experts who enjoy solving tough problems. We're not your average consulting firm – we're a group of skilled, senior-level performers who not only love sharing our know-how but thrive on achieving success with our clients. -
AdvisorHelios Creators Inc. 2023 - PresentA Web 3.0 platform for creators. -
ProprietorReal Estate Investments 2014 - PresentReal Estate Investments is a combination of both long-term and short-term rentals in both Marina Del Rey, CA and Sayulita, MX.
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Vp Of Brand PartnershipsMilkmoney 2022 - 2023Los Angeles, California, Us -
Vp, West Coast SalesFirefly 2021 - 2022New York, Ny, UsManaged a team of 6 sellers comprising of both national and local. As VP, West Coast Sales, I was responsible for strategy and revenue growth across digital & static tops, in-car video, experiential and programmatic for Firefly. -
Sales / Revenue ConsultantSuperior Herbal Health, Llc 2021 - 2021Superior Herbal Health (“Superior”) is a cannabis based agro-industrial, production and manufacturing company headquartered in California. Its leadership team has decades of experience in the cannabis industry encompassing all aspects of the cannabis industry including cultivation, manufacturing, distribution, retail & delivery. The core focus at Superior is to provide our brand partners with consistent high quality products and services, strategic pricing and unmatched customer service. With our industrial scale and infrastructure, Superior aims to be the partner of choice for California brands.
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Director Of Sales, West CoastGannett | Usa Today Network 2020 - 2021New York, Ny, UsOversaw all revenue and strategy for the West Coast inclusive of digital, programmatic and print for Gannet inclusive of USA Today, 260 local publications and sports O&O. -
Vp Of SalesSongtradr, Inc 2019 - 2020Santa Monica, Ca, UsSongtradr is a marketplace of high-quality, original music from over 500,000 artists and composers. Our platform represents over 1,000,000 pre-cleared tracks from 190 countries. On Songtradr, you can find:- Real Music from Real Artists including original, vintage, commercial and covers. - Premium Music from Labels including Monstercat, Westwood, Capp, North Star Media and Filter.- Accredited Music Supervision team helping our partners to curate the right music for the right project- Data-driven artist and audience insights, aligning listener and brand data to improve engagement and interest. -
Vp Of Entertainment Brand Partnership Sales (Acquired By Viacom)Awesomeness 2017 - 2018Los Angeles, California, UsJoined Awesomeness in 2017 to assemble and coach the national entertainment brand partnerships team leading them to excellence.► In closing out my first full quarter at Awesomeness, the team came in at 137% to goaleclipsing the other regions by upwards of 80%► Built team to 3 individual contributors and 4 support members► Maintain weekly sales meetings and 1:1 with team► Developed and implemented the strategic business plan for scaling revenue► Work cross-functionally with Networks, Production, Talent, Social, Marketing, andRevenue Operations to facilitate client needs and execute campaigns.► Piloted the creation of a new entertainment focused presentation that simplified whowe were, what we did and how we could help brands, which lead to increased value of our offering. -
Director Of Sales, Brand Strategy At Tumblr (Acquired By Verizon)Yahoo! Inc. 2014 - 2017Sunnyvale, Ca, UsManaged the Southwest office for Tumblr at Yahoo, Inc. inclusive of 6 individual contributors where I led the highest performing region achieving the biggest revenue size and percent to goal. ► Managed, shaped and directed the Tumblr Advertising West Coast sales strategy ► Identified the winning strategies and scaled the insights throughout the vertical► Successfully executed gap close strategies that generated additional revenue► Architected plans for goal attainment thru client identification, data analysis, media strategy, persuasive presentations and partnership executions increasing client retention► Established sales objective by forecasting and developing quotas for region; projecting expected sales with a high degree of accuracy► Guided the creation of persuasive presentations and stories that demonstrated the value of Tumblr► Recruited, hired and trained 5 new sellers, which resulted in deeper market penetration ► Successfully trained team on new sales techniques, methodologies and built new go-to-market materials that decreased the sales cycle and increased the win rate► Maintained weekly sales team meeting and 1:1 with direct reports► Worked collaboratively with cross-functional teams to drive revenue growth with new and existing customers► Interface with ad product and engineering to synthesize customer needs and feedback► Partnered with Sales Ops and Finance to develop financial and operating targets and ensure alignment with strategic plan► Work closely with the pricing, inventory and ad ops team to ensure campaigns are booked, delivering, tracked and pro-actively managed Accomplishments include:► Winning a 2015 Annual MARK Award, which is a prestigious honor granted to only 5 Yahoo employees in any given calendar year. ► As of most recent, I just received a Yahoo Excellence Award for my outstanding performance in 2016, placing me in the top 10% of the entire company.★ Tumblr was acquired by Yahoo in June, 2013 ★ -
Vertical Lead, Brand Strategy & SalesTumblr 2014 - 2015New York, UsVertical lead for Auto and Entertainment clients building relationships and educating brands, media, social and creative agency’s on Tumblr.► Sold first ever deals for BMW, Jaguar, Smart Car, Land Rover, Mercedes and Mini Cooper► Negotiated upfronts with Comedy Central and Warner Bros, and grew overall entertainment revenue by 200% YOY► Worked with partners to develop an end-to-end solution for content marketing across Tumblr and Yahoo -
Director Of Sales & PartnershipsSpotify 2011 - 2014Stockholm, Stockholm County, SeSecond hire on the West Coast responsible for selling multi-platform programs to clients direct as well as their digital, broadcast, creative and social agencies. This included custom solutions, API integrations, upfront agreements and offline sponsorships.► Increased revenue from $0 to $2M during Spotify’s first year in the USA► Negotiated first ever deals with 50+ clients including Infiniti, CW, Hilton, Converse, Henkel, CBS, Disney, Warner Bros, Electronic Arts, Esurance, Activision and ABC► Ideated and executed 3 out of the 5 most successful custom advertiser campaigns► Established Spotify in the USA through education, go-to-market sales & marketing tactics and implemented processes to work across our regional and global offices► Planned value propositions and pitches to negotiate distribution and promotion of Spotify through partner channels► Recruited, trained and managed sellers, account managers and sales planners -
Director West Coast SalesMyyearbook.Com 2008 - 2011New Hope, Pa, UsNumber one revenue generator across the entire sales organization selling display, native and custom integrated solutions.► Won 25% more Paramount, Universal, Disney and CW campaigns increasing spending by 50-80% due to custom solutions driving high engagement metrics► Utilized previous experience to create marketing materials and ad products that increased revenue by $1MM► Accountable for the entire West Coast including managing a team of sellers► First time spending brands included Sprint, LG, Art Institute, Six Flags & Dominos -
Senior Territory ManagerMyspace 2006 - 2008Beverly Hills, Ca, UsLaunching my digital ad sales career at MySpace was an amazing experience. Not only was I of the first 15 hires on the East Coast, I had the pleasure of watching our foot print row to over 130 employees. ► Increased spending by 200% from previous annual spend ► Closed Significant new business accounts across Financial, Education & Electronic verticals► Responsible for 30+ accounts including Marines, Army, American Eagle and Novartis -
Account ExecutiveMerkley + Partners 2005 - 2006New York, Ny, Us -
Assistant Account ExecutiveDeutsch 2004 - 2005New York, Ny, Us -
Account CoordinatorYoung & Rubicam 2003 - 2004New York, Ny, Us -
Presenter / Vp Ad Club At FitAaf National Student Advertising Competition 2002 - 2003District 2 levelClient: Toyota Matrix
David Walthers Skills
David Walthers Education Details
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General AssemblyData Analytics -
Fashion Institute Of TechnologyAdvertising & Marketing Communication
Frequently Asked Questions about David Walthers
What company does David Walthers work for?
David Walthers works for Real Estate Investments
What is David Walthers's role at the current company?
David Walthers's current role is Proprietor.
What is David Walthers's email address?
David Walthers's email address is da****@****ify.com
What is David Walthers's direct phone number?
David Walthers's direct phone number is +167843*****
What schools did David Walthers attend?
David Walthers attended General Assembly, Fashion Institute Of Technology.
What are some of David Walthers's interests?
David Walthers has interest in Mobile, Sales And Marketing, Fashion, Business Development, Retail Technology, Brand Marketing, Photography, Advertising, Music, Disaster And Humanitarian Relief.
What skills is David Walthers known for?
David Walthers has skills like Online Advertising, Digital Media, Sales, Digital Strategy, Social Networking, Mobile Advertising, Mobile Marketing, Digital Marketing, Sales Management, Advertising, Integrated Marketing, Sales Operations.
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