 Responsible for the holistic business planning, management and execution of the Consumer Divisions sales and marketing strategy in the Australia and New Zealand markets. Manage a team of Business Development Managers as direct reports to implement the divisions strategy by integrating the tactics and plans by account and sales territory.

 Responsible for all aspects of product management pertaining to the Olympus range of Imaging Products, Binoculars & Dictation Products. Professional Dictation and Consumer Audio products across Australia & New Zealand.  Responsible for creating, executing and managing category strategy including go to market, channel programs and partnerships, sales and marketing communications for the Olympus range of Professional Dictation and Consumer Audio products across Australia & New Zealand.

 Responsible for all product management, sales and marketing communications pertaining to the Olympus range of Professional Dictation and Consumer Audio products across Australia & New Zealand.  Responsible for creating, executing and managing category strategy including go to market, channel programs and partnerships.

 Overall responsibility for the sales, marketing and operations of the Casio Commercial Products division incorporating such products as Electronic Cash Registers (ECR) & Touch Screen Point Of Sale (POS), Data Projectors and Handheld Data Entry Terminals across Australia & New Zealand. A senior member of the Operations Committee, responsible for implementing process change to streamline and enhance existing business practices as well as incorporating new business opportunities.