Contribute to overall success of department by strategizing and implementing operational framework to facilitate record setting growth. Focus on online chat platform, reputation management, social media, SEO, A/B testing and website optimization efforts. Work with team to provide insights and execute on email, paid media, lettering and creative strategies.

Spearheaded the development and drove growth for the analytics offering at Accelerate. Managed a team to develop marketing campaigns, product development roadmap and growth strategies both for Accelerate and its clients. Advised clients on digital marketing strategies based on data from paid search, email, social media and other platforms. Provided strategy and managed email marketing drip campaigns for various clients which resulted in significant sales increases. Highlights:• Devised growth strategy and launched analytics business unit of Accelerate and landed 20 paying customers in under a year. • Led product offering from concept to proven solution.• Launched initial marketing campaigns (blog, web, social, email, field marketing) for the product offering.

At Kid Ventures I revitalized marketing efforts aimed at sales and enrollment for a leading children’s education and preschool franchise system. In my last fiscal year at the company, I helped ignite sales and enrollment by 20% YoY through optimization of their email campaigns and sales best practices. Piloted marketing campaign and mobilized sales teams to record setting membership drive. Highlights:• Led marketing campaign which increased sales and enrollment in various areas 20% over previous year.• Performed email marketing and reworked templates which streamlined process and increased sales leads 15%.• Performed market research and analysis which lead to greater effectiveness in use of marketing resources. • Performed marketing efforts for new store launch which led to a record opening month of a new location.• Developed relationships with key partners and negotiated deals which lead to greater profitability of stores. • Prospecting of target markets and established model which successfully brings in new customers and accounts.• Email marketing initiatives which have led to revenue increase of 15% and 10% higher repeat customers. • Coached and motivated GMs and key staff on marketing and sales practices until goals are met or exceeded.

Led the launch of a new location. Management including all marketing activities, P & L accountability, payroll, strategic partnerships, staff management, staffing and training.Highlights:• Leadership of highest revenue generating store for several months. • Stepped in and oversaw underperforming location. Led store to exceed goals within 3 months. • Team building by recruiting and training high performers. • Led by example. Won company sales competition for individual sales and coached team to overall victory.

Responsible for developing and delivering analytics and insights on marketing campaigns, product launches, promotions and vendor SKUs. I was also in charge of delivering recommendations to marketing teams, Petco executives, and merchants based on analysis. • Developed weekly, monthly, and quarterly performance analysis of all vendor's SKU’s and completed multiple ad-hoc requests.• Met with buyers, vendor, and executive teams regularly to present analysis, conclusions, and resulting action points to drive sales and profit improvement.• Worked to develop most effective strategies and merchandise offers to drive sales.• Generated in-depth analysis yielding double-digit annual sales growth for specific vendor. • Worked with Merchants and vendor teams to develop most effective marketing strategies and merchandise offers including CRM, television, social media, and eCommerce tactics to drive incremental $30M in sales.• Leveraged loyalty insights to develop detailed information around customer trends and to identify market share opportunities.

• Assisted with the preparation and filing of patent related documents with the USPTO. Ensured legal documents were processed in a timely and efficient manner complying with the firm’s quality control requirements, client guidelines, and USPTO regulations and deadlines.• Monitored filing deadlines noted on docket reports for all US and foreign patent, trademark, and copyright applications; assisted with review/clearance of docket dates and communicated details to Docketing department.• Read, prioritized, routed and followed up on incoming communication, e.g., faxes, emails and correspondence ensuring that all documents were timely reported to the client.• Transmitted documents electronically to clients, courts, USPTO, Secretary of State, Copyright Office and other agencies via appropriate firm methods.• Assisted in the coordination of client billing and time entry, audited and revised as necessary and following client specific instructions.• Ran conflict checks to ensure that files were generated; followed up to ensure files were opened timely and maintained accurately.• Provided administrative support such as expense report reconciliation .