David Aldrich Email and Phone Number

EPAM Continuum, the integrated business, experience and technology consulting service brand of EPAM Systems, applies a Systems Thinking mindset to help solve our clients’ most complex problems, develop their agility to adapt, and empower them to compete.We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage. We don’t just create operating models and business plans—our thinking lives in code, products and in market. We make it real.Client Experience (selected projects):• Consulting Lead for Gen-AI powered Oil & Gas Production assistant for a Global Oilfield Services client. Designed and built an AI Assistant for Production Engineers in AWS Bedrock, leveraging Anthropic Claude Sonnet 3.5.• Engagement Lead for process and technology assessment of major maintenance operations for a leading Power Generation company. The operational fleet review of combined-cycle gas turbines revealed $50MM in near-term optimization opportunities.• Transformation Lead for M&A post-acquisition assessment of a leading fraud detection firm's marketing and sales operations.• Transformation Lead for a B2B Marketing Operating Model and Technology engagement at a multinational consumer credit reporting agency. Designed new ways of working for the company’s B2B marketing operations, led the assessment, design and overall implementation of the clients new marketing automation platform. Led the migration of business units off of the legacy tech onto an integrated Salesforce solution.• Project Lead for Total Cost of Ownership assessment at North America’s largest provider of funeral and cemetery services. Evaluated multiple case management systems (Salesforce, Pega, Microsoft) and their associated OpEx vs CapEx costs incurred over a 6-year timeline to deliver the build, hardware, maintenance, licensing, security as well as user training. The TCO analysis revealed multi-million cost differences in required OpEx between vendors.

North Highland is a global management consulting firm that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach.Client Experience (selected projects):• Agile Product Delivery - Led the business team for the design, build and deployment of a complex Data Quality ETL Solution at a Global Super Major. The engagement delivered the tools which enabled a centralized data quality team to process and assess the data builds for new projects and the continuous master data enrichment for 8 different functions.• Transformation - Project Lead for transformation program at a Global Super Major. Managed the implementation of processes, and organizational changes to grow the data strategy and governance function in Upstream Operations. This enabled the company to be able to drive a multi-million dollar decrease in overhead costs, while improving work visibility and the analytical capability of the function.• Operating Model - Engaged with Functional Leadership in the Exploration Organization of a Super Major responsible for launching a new organizational blueprint. Identified key transformational risks and improvement opportunities, crafted a go-forward strategy complete with comprehensive executive roadmap.• Employee Engagement - Developed a Communications and Training Plan to increase employee engagement and proficiency to coincide with a major ERP implementation at a Houston HQ'ed O&G Operator. Led and facilitated multi-day workshops in 5 countries.Internal Contributions (selected roles):• Helped define growth strategy and plan for the Houston market• Active in key Energy client account growth and strategy/planning sessions. Provided strategic perspective and helped drive account plans for North Highland• Led people strategy, training and development for North Highland’s customer experience service line

DHI Group is a leading provider of specialized websites and services for professional communities including technology and security clearance, financial services, energy, healthcare and hospitality.• Directed digital operations for DHI Group's energy segment (Rigzone), responsible for the entire department - leading sales efforts and managing the targets of a global team of account executives.• Coordinated merger of Rigzone's & Oilcareers' digital operations. Developed pricing structure for new product line; managed the implementation of pricing information and pricing tools into an existing online CRM platform’s catalogue, billing and finance modules. Ensured continuity across published marketing materials and internal systems/documents. Created and executed global communication/training plan across 5 different regions to support the product launch.• Grew digital revenue 48% from 2012 to 2015 by developing and executing new sales vision and product strategy, developing and releasing new digital products, and expanding customer base.

FlightAware is the world's most popular online tracking service for both private and commercial aviation.• Worked with the COO to implement new business development strategies and practices for non-endemic (non-aviation) clients. Instrumental in increasing non-endemic advertising sales from 0% to 40% of total sales, while driving a 50% increase in average CPM (cost per 1,000 impressions).• Responsible for cultivating successful personal relationships with digital planners and supervisors at top-tier media agencies by organizing sales trips and agency events in NY, LA & Chicago. • Developed sales and marketing materials for the entire team while securing large spends for a niche publisher from Fortune 500 Brands. Consistently ranked as top performing sales person.

• Managed all aspects of daily operations and sales. Planned and executed successful expansion of business to Dallas area. Hired personnel and forged profitable sales partnerships with new retail distributors.• Designed new procedures, sales templates and data collection strategies for recording project bids as well as client information. Built and implemented a marketing and sales database to test channel performance and conversion rate of leads, utilized metrics to improve marketing strategy and channel selection.