Business development leader, managing key relationships, working with retail partners, as well as handling strategic manufacturers overseas.

North American Marketing Manager for Teflon(r) Brand nonstick coatings in consumer products:Directed business initiatives and strategic relationships with leading cookware manufacturers, marketers and key retail partners.• Developed and executed a 5 year marketing strategy and integrated global strategic account plan increasing branded share of shelf from 13% to 17%.• Instituted differentiated pricing strategy to gain share in branded and unbranded markets. Delivered over $2.0 million in new revenue. • Modeled the North America cookware retail landscape identifying over $5.0 million in new opportunities. Updated channel sales strategy enabling capture of 33% of the opportunities identified.• Led a cross functional team of marketing, technical and legal experts to win a National Advertising Division case, against a predatory competitor making false and misleading claims. • Led communications team in developing content and executing online marketing PR campaigns. Achieved 500,000 visitors annually to our web properties and over 100,000 fans on Facebook. Achieved 300% increase in positive brand mentions. Delivered 22% click through rate to company’s “Where to Buy” page.

Top Line Growth Project Leader for Teflon(r) Fluoropolymers and nonstick coatings• Led global cross functional team of regulatory, technology, sales, marketing, sourcing, and supply chain experts converting 175 products to a more sustainable chemistry platform, in 22 months.• Drove $5 million in new revenue annually for over 3 years, serving as Global Growth process leader. Led disciplined stage gate process delivering 70 % CAGR. • Directed financial analysis to estimate global value of Teflon® brand for business investment decisions.• Trained, mentored and certified six sigma black belts and green belts.• Managed six Rapid Market and Value Assessments to establish new market value/product value propositions.

Market and Sales Development Leader for the Micropowder business• Led global micropowder business over 4 year period with CAGR of 16%. During this time, grew business from $11 million to over $20 million.• Conducted market research identifying $5 million in new business.• Directed three new product introductions targeted for the oil and paint markets resulting in over $2 million in high margin business (VM>70%).• Built and managed Top 10 sales accounts, as well as sales manager of a distributor network of 40 staff.• Helped create brand “delinking” strategy. Separated Teflon® brand name from the product enabling increased brand leverage, leading to new licensing revenues in excess of $1 million.