David Weight Email & Phone Number

Meridian Charter Township, Mi, Us

Lansing, Michigan Area

ResponsibilitiesManage all digital communications and strategy for overallenterprise, as well as several individual business units.Job Functions- Develop and maintain digital strategies for EmergentHoldings and key subsidiaries.- Serve as subject matter expert for all digital communications.- Work with leadership across business units to leverage digitalcommunications to support unique business goals.- Manage web, social, digital and paid ad campaigns for eachbusiness unit.

ResponsibilitiesLead the development and implementation of a strategic digital marketing plan designed to generate sales opportunities for our B2B technology company.Job Functions- Develop strategic plans to support business developmentgoals.- Manage internal staff and external vendors in campaign execution.- Design, build and implement strategic content marketing plan.

ResponsibilitiesProvide strategic direction in all areas of digital strategy, as the internal team worked to build out internal staffing and expertise to become a "digital first" health system.Job Functions- Create research-based strategic plans and documentation to support future digital efforts.- Work on behalf of the Health System, with vendor support, to develop a plan and roadmap for a first-of-its-kind digital user experience.- Provided strategic guidance for internal staff to aid in the evolution from traditional campaign development to more integrated and digital-first methods of growth and outreach.

Lead a small but mighty team in the development and execution of digital marketing initiatives for Sparrow. My scope of responsibility at Sparrow included providing strategic direction for Sparrow social media, Sparrow.org, video production, and digital advertising in the Sparrow marketing department. This includes PPC, programmatic ads, SEO, paid social advertising, and advertising on other niche platforms (Pandora, Spotify, SnapChat, etc.)

Ann Arbor, Mi

Work in collaboration with Marketing and PR departments to coordinate and manage web content for C.S. Mott Children's Hospital.Primary responsibilities include: - Management and coordination of web content in our Drupal CMS- Web strategy focused on usability, information architecture and taxonomy- Working with marketing and content teams to better integrate marketing initiatives with web environment - Identifying web improvements using Google Analytics and CrazyEgg Heatmapping. - Ongoing SEO improvements- Working with vendors on large projects and third-party reporting

Jackson, Michigan Area

- Develop social media marketing strategies for clients across multiple industries - Execute social media marketing strategies for clients across various online platforms. - Develop, implement, and manage PPC campaigns through both Google Adwords and Facebook Ads. - Actively manage accounts and work with clients to refine campaign and ensure long term marketing success.- Managing all forms of traditional media marketing including media planning, media buying, media production and vendor management.

The New Media Drivers License® course trains students in new media and digital marketing. Created in partnership with the department of Advertising, Public Relations, & Retailing in the College of Communication Arts and Sciences at Michigan State University and Derek Mehraban of Ingenex Digital Marketing.My responsibilities included: - Maintaining the class website by adding pages, assignments and other content. - Grading of all assignments, for upwards of 100 students, each week. - Answering any questions that might come up about the assignments.- Identifying and fixing any problems that are found during the course.- Exporting class grades and working in Excel to weight the grades, factor in extra credit, and determine final grades for class.

Ann Arbor

Ingenex Digital Marketing is a full-service digital marketing agency, serving clients across the country in areas of digital public relations, social media marketing, blog monitoring, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, web analytics, Conversion Rate Optimization, web design, as well as iPhone and mobile applications development.Some of my responsibilities included:- Managing the Social Media accounts for several clients as well as our agency. (Facebook, Twitter, Youtube, LinkedIn, etc.) - Curating and creating optimized content for several blogs, accounts and pages.- Social Media Monitoring for clients and agency.- Using Analytics, Adwords and other tools to create detailed reports for each client every month.- Assisting the Agency in it's SEO efforts through on-page optimization and other SEO tasks.- Maintaining websites for several clients as well as our agency. (Wordpress, Drupal and Django)- Assisting in organizing events and volunteers for LA2M, a 501c3 educational marketing non-profit- Writing press releases and content, using optimization and keywords to effectively obtain readership

Ingenex Digital Marketing is a full-service digital marketing agency, serving clients across the country in areas of digital public relations, social media marketing, blog monitoring, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, web analytics, Conversion Rate Optimization, web design, as well as iPhone and mobile applications development.- Created and curated digital content for several major clients. - Assisted with online research helpful in client marketing campaigns. - Gained experience with social media marketing and content management.- Assisted with SEO efforts. - Some back-end website maintenance.

A forerunner of experiential marketing, GMR is credited with pioneering the concepts of branded marquee events and touring attractions that enable a consumer to engage with a brand through a tangible and personally relevant encounter. Event Marketer Magazine said that GMR is "The agency that can actually take credit for helping build the entire event marketing discipline."GMR Marketing is a subsidiary of Omnicom and part of The Radiate Group, which is a network of best-in-class marketing agencies working together to provide the world’s top brands a local or global solution for their marketing needs. The Radiate Group offers a variety of highly-specialized, yet complementary service offerings, which provides clients the convenience and flexibility of shopping the menu of services “a la carte” style or working holistically via full-customized, cross-solution teams.My responsibilities included: - Working with my team to provide an unforgettable experience to the consumer - Relay the brands message in a clear and professional way. - Interact personally with the consumer to build a relationship with them that would extend beyond the event. - Event set-up and tear down as needed.

Master’S Degree, Integrated Marketing Communications

Bachelor’S Degree, Advertising

Attained a degree in Advertising Management with a specialty in Digital Marketing.