Creative leader of a full-service, integrated communications and public relations firm in NY, Boston, SF and LA, delivering creative strategy, brand experience, visual identity and the highest impact ideas and results.Founded The Grove, RF|Binder’s multidisciplinary creative group and brand studio - winner of 2017 PR News’ Agency Team of the Year. Expanded the agency’s scope of services to include social and digital advertising, content creation, corporate identity, graphic design, live-action video and animation and website design and build. Overhauled agency practices and infrastructure to create a more impactful new business stratagem, streamlined briefing methodology and refreshed agency branding. Service B2B and consumer brands across all agency pillars.Oversee Advertising, Design, Copy, Content Creation, Digital, Production, Creative Strategy, Events and Brand Experience.Clients: Dunkin’, Pax World Investments, Cargill, Muscular Dystrophy Association, No Kid Hungry, Rockefeller Foundation, Agilent Technologies, Prometric, Tupperware, Baskin Robbins, J&J, MarketAxess, McGraw Hill Education, Thrive Algae Oil, Wines of Germany, Grounded Summit, Truvia, EdX, Beyond Meat and more.Awards & Honors: 2020 Bronze Anvil Award Commendation | CSR Report | Agilent2019 Clio Awards Juror | Public Relations 2018 In2 Sabre | Best in Brand Animation | Pax World2017 PR News Agency Elite Award | Agency Team of the Year2017 Clio Awards Juror | Public Relations2017 PR News Platinum PR Awards | Rockefeller Foundation2017 PRSA Big Apple Awards | Integrated | Rockefeller Foundation2017 Bulldog Media | Gold Award | Rockefeller Foundation2017 Mercury Awards | Silver | Cause Branding | MDA2017 Mercury Awards | Bronze | Digital | Rockefeller Foundation

Founded and led a multidisciplinary creative department comprised of design, advertising, digital, content, creative strategy, corporate identity, and social media for MSL Group part of Publicis Groupe. Pitched and won new business accounts including Brother P-Touch and March of Dimes. Developed an agency-wide creative briefing methodology and fueled cross-agency integration. Won multiple creative awards for March of Dimes Campaign including Nonprofit Campaign of the Year from PRWeek, Publicity Club of New England’s Silver Bell Award, In2 SABRE’s In2 Advertising Award, and Pro Awards’ Platinum Award. Clients: P&G brands including Crest, Oral B, Nyquil, Febreze, Bounty and Charmin, as well as Eli Lilly, Nutella, March Of Dimes, UL, and Brother P-touch.Awards & Honors:2014 PR Week’s Nonprofit Campaign of the Year | March of Dimes2014 Publicity Club of New England’s Silver Bell | March of Dimes2014 In2 Sabre’s | Advertising Awards | March of Dimes2014 Pro Awards | Platinum | March of Dimes

Experiential Marketing creative lead for clients including Nike, Johnny Walker, Diageo, Jose Quervo and others to create brand advocates through experiences, environments and digital interactions. I led a team of trade show designers, graphic designers, UX and UI, digital strategists, event producers, brand strategists and writers. Clients: Nike, Diageo, Johnny Walker, Jose Cuervo, Kettle One, Google, Honeywell, Beats by Dre, Bayer.

Commercial director represented by national production company. Wrote and directed numerous pieces of video content. Won Bronze CLIO for a Trojan Condoms campaign, received the Getty Images New Directors Grant, and was featured in SHOOT Magazine’s New Directors Showcase. Clients: MTV, Sony, Nokia, US Bank, TGI Fridays, Omnaris, Toyota, Bayer, The Oprah Winfrey Network, Agent Provocateur.

Led a multidisciplinary design team serving both MRM Worldwide and McCann New York. Oversaw components of Intel’s $350M global rebrand as well as graphic standards across McCann World Group (including Futurebrand, RGA, and McCann). Clients: Intel, US Army, Verizon, L’Oreal.

Founded and led an award-winning design and branding group "Yello," within McCann Minneapolis (previously Campbell Mithun). Yello expanded the scope of services the agency offered its clients and raised the bar for graphic expression across all media. The team designed and produced numerous pieces of communications across agency clients unbound by channel.Successfully added net new revenue of 2.9M in the first 2 years, won numerous creative awards, and garnered a roster of new clients. Responsibilities included team leadership and management, brand design, creative direction, strategic development, digital, copy writing, client engagement, and overall creative vision. Clients: H&R Block, Kmart, General Mills, St. Paul Companies, Andersen Windows, Toro, Weber Grills, ShopNBC, The Minnesota Wild, The Children's Theatre of Minneapolis, and The Penumbra Theatre.

Conceptualized, designed, and produced numerous projects at McCann, New York. Created integrated programs for Lucent Technologies, Coke, US Airlines, Outback Steakhouse, L’Oreal Cosmetics, Tic-Tac, Waterman Pens, and The Andy Awards.