David Weisman Email & Phone Number

Bloomington, Minnesota, United States

In my role as a consultant, I work closely with C-level marketing executives to create customized surveys incorporating proprietary data points for targeted new business opportunities. I also reviewed and edit digital marketing campaigns to promote trade publications and podcasts, highlighting Bev Al trends and opportunities. Additionally, I attend and.

Greater Minneapolis-St. Paul Area

Immediately available for Agency Account Director, Account Supervisor, Franchise Marketing Director, Loyalty Marketing Consultant in Financial, Retail, e-commerce, digital social media, franchise operations, wine and spirits, beverage, and credit card marketing. Seeking to differentiating businesses by growing both top and bottom lines. Contact.

Greater Minneapolis-St. Paul Area

• I successfully owned, operated and managed two retail liquor stores, where my responsibilities included overseeing franchise marketing, bi-weekly payroll, recruiting staff, and handling all aspects of human resources.
• Drove businesses to achieve annual revenue of over $4M by managing two retail stores and overseeing all aspects, such as staffing, inventory procurement, financial management, and business growth to ensure smooth.
• Successfully negotiated with distributors to secure favorable wholesale prices for inventory procurement on a weekly basis.
• Fostered partnerships with charitable organizations to enhance local communities through in-store promotions and collaborative initiatives.

Greater Minneapolis-St. Paul Area

• As Account Supervisor, I formed a strategic partnership with an eCommerce fulfillment provider, evolving into a recognized merchant sourcing partner within the organization. In addition, I've overseen a team of five.
• Generated over $350K in non-retainer projects by selling new loyalty programs to enhance current spend for small business and affluent card product segments.
• Successfully negotiated contractual terms and pricing for affiliate partner marketing networks.

• Key Accomplishments:
• Built a strategic alternative to underperforming sales incentive program for a call center that boosted morale and resulted in $6.9M increase in annual sales.
• Utilized interactive marketing (websites, email, online training modules) to drive new business.
• Instituted ROI metrics for client programs based on audience-specific program rules.

• Key Accomplishments:
• Developed debit card for healthcare savings program that incorporated a direct mail and call center outreach process, resulting in $250K in new business for the organization.
• Led the development and strategic business direction of web-based loyalty platforms for clients, including the world’s largest home center retailer and the top sports fan network.

• Key Accomplishments:
• Managed the successful delivery of client programs from concept through implementation, resulting in over $3.2M in new and existing business.
• Developed a new credit card customer retention proposal for JP Morgan Chase that resulted in $29M in incremental revenue and $3M in new revenues over a two-year period.

• Key Accomplishments:
• Profiled U.S. Bank employee investments and identified potential clients, leading to new internal marketing efforts that resulted in 8% conversion rate.
• Partnered with database marketing group to create new propensity-to-buy models and revitalized sales lead generation system that increased response and conversion rates.

• Key Accomplishments:
• Spearheaded cost-reduction program to decrease new card issuance expenses, saving $500K in operational expenses and producing a 6% increase in annual pretax profits.
• Oversaw fee-based ancillary income for portfolios, including credit insurance, warranty products, and access checks, which yielded $3M.
• Led a team of eight in the design and execution of marketing programs for 45 client credit card portfolios.

• Key Accomplishments:
• Designed and implemented a cross-sale program of direct annuity products to the AMEX cardmember base, resulting in sales of $200M per year with accumulated assets of $1.2B.
• Retained $32M in revenue, resulting in a 25% increase in account retention.
• Acquired 4,000 new clients and delivered $20M annually to the Privileged Asset program.

Minneapolis, Minnesota, United States

• Key Accomplishments:
• Instituted new annuity product line that resulted in $15M in new weekly sales through competitive research and focus groups.
• Led marketing and business development efforts, contributing to a 14% increase in 1999 for fixed annuity sales and a 3% increase over the industry standard of 11%.

Minneapolis, Minnesota, United States

• Ranked 18th in the nation out of 1,000 for first year sales advisors.

Bachelor Of Arts, Mass Communication & Journalism

Education record