• Designed, implemented and monitored a full set of Sales KPIs across the EMEA, SEAP and Americas regions, improving robustness of the business month-end order intake forecasting and hence the accuracy of the rolling business performance reporting.• Implemented, delivered and agreed annually the Commercial Action Plan and regional business strategy, gaining alignment with both Sales and BU. Managed the full end-to-end process from templating to agreement and sign-off of global front-end sales and BU general management commercial action plans.• Created, managed and successfully delivered on an overhead sales budget.• Led and project managed the International CRM implementation team. Delivered a complete CRM design, specification and implementation to Salesforce.com for implementation.• Became the key, go to person for BU management, Front-end Sales teams and Corporate management for the business sales data.

• Led the annual regional market assessment process that provided a complete market analysis for the coming 5 years. The process covered market sizes, segment sizes, market share, GAP analysis and potential internal product pull-though. The market data was used to advise R&D, set company strategy, set sales order intake budgets and drive the business to overachieve with market share and order Intake aspirations.• Guided the R&D strategy for mid to long term development for specific customers and products leading to a greater “voice of the customer” input to the business• Delivered and presented accurate key market and business data to the complete North West Europe sales team on a monthly basis and the AREVA T&D board when required.• Became the key go to person within the business for all matters relating to markets and strategy for the North West Europe region.• Successfully managed the technical marketing budget

Successfully project managed the complete implantation of the Salesforce.com CRM system into the UK and Ireland. Based in Paris on the Salesforce CRM design team, I specified the contentand design of the system, working closely with international colleagues and Bearing Point consultants. The CRM system was systematically rolled out throughout the company and I was able to provide full project management for the UK and Ireland• Provided full CRM system training workshops in North West Europe and India.

• Joined the company as an analyst reporting to the marketing director and quickly became the go to reference point for all sales and business information.• Reinvigorated and enhanced the inhouse sales reporting system by demonstrating the added value to sales executives and senior management. This led to greater accuracy and reliance regarding the sales organisation.

• Joined the company as an analyst reporting to the marketing director and quickly became the go to reference point for all sales and business information.• Reinvigorated and enhanced the inhouse sales reporting system by demonstrating the added value to sales executives and senior management. This led to greater accuracy and reliance regarding the sales organisation.