David W. Ewing Email & Phone Number

Dallas, TX, US

Dallas, Texas, US

• Configured Postman and Databricks integrations with Adobe Experience Platform (AEP) to handle large datasets & streamline API testing and data workflows, enhancing data transfer and real-time analytics capabilities.
• Configured OneTrust cookie consent settings & custom webhooks in alignment with regional regulations (GDPR, CCPA) to enhance privacy compliance across global web properties in AEP
• Established scheduled reporting protocols to automatically upload consent and compliance reports to AWS S3 buckets, enabling secure, centralized access for auditing and tracking purposes
• Authored several influential white-papers and provided expert points of view on significant marketing technology trends, including the impact of cookie-less environments on customer experience
• Played a pivotal role in pre-sales and delivery phases as the lead marketing technologist, introducing structured frameworks to enhance idea presentation and solution development
• Developed comprehensive marketing technology roadmaps, aligning strategic vision with practical implementation to support lead generation, nurturing, and demand generation

London, GB

Paris, France, FR

Basking Ridge, NJ, US

• Responsible for driving adoption of System of Insights (SOI) delivering personalized experiences for 120 million Verizon Consumer Group (VCG) customers including Verizon Wireless 5G, 4G & Fios
• Led design & integration of AI/ML platform for (VCG) featuring real-time insights, deep customer analytics, AI marketplace & an entire ecosystem of AI practice for the entire Verizon organization
• Designed next-generation AI/ML technology stack for (VCG) including data, development, model runtime, & service layers making complex decisions integrating multiple industry vendors & partners using big data.
• Responsible for communicating measurement of financial, programmatic and performance outcomes to Verizon C-suite & senior leadership

Worldwide, OO

• Led global supply chain optimization for produce reducing food waste for the world’s largest retailer, developed custom data models & frameworks automating findings & insights - R, RStudio, Shiny, Tableau, PowerBI.
• Adobe Campaign Architect SME - identify short & long-term solutions for managing email-based on changing regulatory & technology laws - General Data Protection Regulation (GDPR) & California Consumer Privacy Act (CCPA).
• Led development of cross-functional digital operations team for marketing analytics across Latin America & Canada for the world’s largest tobacco company increasing sales for smokeless tobacco products
• Managed entire end-to-end PMO function for the world’s largest media company providing program level reporting, governance, oversight & planning across business units reporting directly to CEO
• Led deep-dive analysis on financial, operational, transactional & consumer behavior identifying digital optimization opportunities by channel( SEO, PPC, Email, Social) for one of the world’s largest convenience store.
• Led Agile transformation for Hybris CPQ project for one of the largest multinational enterprise computer network companies

Houston, TX, US

• Delivered architecture leadership, SME & QA support to multiple business units & executive stakeholders focusing on advising on technologies (web, mobile, BPM, Cloud integration) & tool selection
• Managed migration of Adobe Analytics to Google Analytics 360 across entire IBM WebSphere sites implementing Google Tag Manager & setting up enterprise reporting using Google Data Studio

Dallas, TX, US

• Analyzed & translated complex global business requirements into product & service lines across Americas, APAC & EMEA & developed effective work stream plans C-level executives – perform assessments, analyze, interpret.
• Led digital analytics platforms projects across 142 digital web properties for web & mobile applications & multi-channel publishing
• Led implementation & reporting using Google Analytics 360, Adobe Analytics /Omniture SiteCatalyst, Google Tag Manager (GTM), Alteryx, MySQL, Tableau, Microsoft Power BI, & JavaScript

Dallas, TX, US

• $240 million in lifetime value delivered by reducing churn 50 basis points
• Accelerated customer experience insights from Foresee, NPS, CSAT, OpionionLab,TeaLeaf, Adobe Audience Manager, TouchCommerce, Adobe Analytics/ Omniture & WebTrends
• $2.8 million cost savings through call deflection from call centers to online support content
• Supported senior and C-level executive leadership on analysis and measurement of various long term strategic optimization initiatives including customer acquisition, revenue generation, member satisfaction, member.
• $67.6 M in added revenue by increasing order volume from all digital marketing campaigns against organizational & business unit goals (ROAS & KPI’s)
• Implemented end-to-end tag inventory & corporate governance for Adobe Dynamic Tag Management (DTM) including tag on-boarding through QA, UAT & change management efforts

US

• Full P&L responsibility of Captain Limousines eCommerce North America
• Responsible for developing entire eCommerce budget including annual budgets around advertising spend, return on ad spend, member and customer growth, and other appropriate metrics.
• Led eCommerce strategy across all products and online assets in support of overall business growth and revenue targets; Directed oversight of daily web operations, seasonal eCommerce strategies to ensure all projects.
• Responsible for driving customer acquisition and topline growth through SEM, SEO, affiliate marketing, and display retargeting focusing on revenue goals and EBITDA expansion
• Managed all aspects of online & offline marketing, for a national limousine company, including web design & development, CRM, SEM, Email, Social, ORM, Affiliate, Print, Direct Mail & News/Press Releases, (5 direct.
• Extracted additional value from services delivering 7% net margin improvement on a product line with $3.5 million in annual revenues. Measured marketing impact with statistical methods & visualization tools –QlikView

• Established brand and portfolio strategy and supporting positioning and messaging; initiated brand re-launch backed by integrated communications program with new themes and value propositions fully aligned with.
• Facilitated Omniture Sitecatalyst implementation of multiple sites (6), website tagging, testing and data validation. Omniture Sitecatalyst variable planning including evars, props, events.
• Responsible for developing 3-year marketing roadmap strategy, forecast planning, and ROI target setting for product marketing teams.
• Experience in Information delivery, Analytics and Business Intelligence based on data from hybrid of Hadoop Distributed File System (HDFS), non-relational (NoSQL, MongoDB, Cassandra)

Dallas, TX, US

• Led SiteCore (CMS), Salesforce (CRM) integration & SEO optimization effort of 140K pages resulting in 184% increase in customers & improved rankings from 9,330 to 31,242 keywords. Managed digital advertising SEM budget.
• Designed & tested (champion/challenger, A/B, Multivariate & fractional factorial) real-time PPC campaigns (DMP, DSP) resulting in ROI of 175% & 15% lower cost per lead, Google Adwords, DoubleClick, Atlas, MOAT.
• Developed & executed online reputation management initiative resulting in key strategic partnership with Chrysler Capital helping originate over $7.5 billion in loans. (3 direct reports)
• End-to-end experience implementing Google Tag Manager (GTM), data layer & syndicating retail sales tools – Nielsen, ComScore, eMarketer, GFK & MRI

• As a Web Analyst I've leveraged big data online marketing and client fulfillment strategies to achieve company objectives, and managed four existing marketing teams as well as recruiting and developing additional.
• Designed A/B and Multivariate MV processes for maximizing customer life cycle by products.
• Led machine learning projects deriving key insights for our users and coordinated Python, Hadoop, Pig, Machine Learning, SQL, PostgreSQL and Amazon Web Services implementation

★ Launched digital marketing strategy and managed digital marketing efforts, including web, search (SEO/SEM), social media, mobile, blog, and other emerging media. Worked with agency to implement and track long term conversion.★ Increased overall traffic by 45% in just 3 months by optimizing online ads & text links.★ Oversaw creation of catalog-style.

Denton, TX, US

• 5+ years providing technical observation and reporting for $1.5 million worth of UNT’s inter-networking systems.
• Built and implemented SaaS and SOA solutions, utilizing Java, UNIX/Linux & Oracle technology stack.
• Developed and implement the Web content strategy for operations.
• Search engine optimization strategies using analytics tools
• Designed information systems encompassing the full project lifecycle (Requirements Definition, Analysis, Design, Development, Testing, Support) utilizing both Waterfall and Agile delivery methodologies.

★Developed key performance indicators on SEO effectiveness, including success metrics, processes for measurement, and opportunity analysis.★ Evaluated and organized the site's structure, including URI syntax and sub-directory order★Evaluated and recommend SEO opportunities, including sitemap submissions, indexing and content strategies managed by other.