David W. Ewing

David W. Ewing Email and Phone Number

Enterprise Business Technology Solution Data Platform Architect: Digital Marketing (CX) Program Analytics @ AI Marketing
David W. Ewing's Location
Dallas, Texas, United States, United States
David W. Ewing's Contact Details
About David W. Ewing

10+ years of omni-channel, marketing analytics expertise helping the world’s largest, most complex organizations assess, strategize, and implement marketing-technology solutions and approaches that drive customer acquisition, increase shareholder value and lower costs by turning data into breakthrough business value in the digital economy. #Analytics #MarketingSTARTUP EXPERIENCE: • EAGLE EYE VR – E-commerce site selling VR headsets – Acquired in 2018 https://www.crunchbase.com/organization/eagle-eye-vr-headsets• GAMEPOINT – Patreon for athletes powered by erc-20 tokens https://www.crunchbase.com/organization/gamepoint-95eb• COSTPLUS TECHNOLOGIES – junk removal business and lead generation site https://CostPlusJunkRemoval.com• LINK BIO PAGE - Powerful link in bio tool with more features than LinkTree https://linkbiopage.com• AI MARKETING CRM – AI powered customer relationship management (CRM) SAAS https://crm.aimarketing.softwareAreas of Expertise: - Content Management: Adobe Experience Manager, IBM Websphere, SiteCore, Drupal, Magento, Wordpress- Customer Relationship Management (CRM): Salesforce, HubSpot CRM, Zoho, Microsoft Dynamics- Paid Search (SEM) – Google Adwords/Display Network, Microsoft Ad Center- AI/ML – TensorFlow, Google Cloud Prediction API, Microsoft Azure ML, Python- Analytics: Adobe Analytics/Omniture, Google Analytics 360, WebTrends, IBM Coremetrics, - Tag Management: Google Tag Manager (GTM), Tealium, Ensighten - Optimization: Adobe Test & Target, Google Optimize, Visual Website Optimizer & IBM’s ILOG CPLEX Solver Using Excel Connector with R Studio- Visualization & Reporting: Tableau, Business Objects, Qlickview & Google Data Studio/Looker- Project/Program Management: JIRA, Microsoft Project, Trello, Smartsheet, Visio- HRIS - Workday HRIS, Oracle HCM modules, ServiceNow HR Service Delivery (HRSD), SAP SuccessFactors, ServiceNow (ITSM, ITOM, HWAM, SWAM & SPM modules), custom Workday HCM, PRISM, Worksheets & integrations- OneTrust - DSR reports, scheduling, cookie consent management- Azure Data Factory - created linked services from Amazon S3 into Azure SQL database, SQL tables matching schema in S3 bucket, pipeline configuration for transferring data from S3 to the SQL tableADOBE PLATFORM EXPERTISE:- Adobe Experience Platform (AEP)- Adobe Real-Time CDP (RTCDP)- Adobe Journey Optimizer (AJO)- Adobe Customer Journey Analytics (CJA)- Adobe Target - Adobe Analytics- Adobe Launch/Data Collection- Adobe Web & Mobile SDKs- Adobe Marketo Engage

David W. Ewing's Current Company Details
AI Marketing

Ai Marketing

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Enterprise Business Technology Solution Data Platform Architect: Digital Marketing (CX) Program Analytics
David W. Ewing Work Experience Details
  • Ai Marketing
    Head Of Technology & Analytics
    Ai Marketing May 2023 - Present
    Dallas , Texas, Us
    • Configured Postman and Databricks integrations with Adobe Experience Platform (AEP) to handle large datasets & streamline API testing and data workflows, enhancing data transfer and real-time analytics capabilities.• Configured OneTrust cookie consent settings & custom webhooks in alignment with regional regulations (GDPR, CCPA) to enhance privacy compliance across global web properties in AEP• Established scheduled reporting protocols to automatically upload consent and compliance reports to AWS S3 buckets, enabling secure, centralized access for auditing and tracking purposes• Authored several influential white-papers and provided expert points of view on significant marketing technology trends, including the impact of cookie-less environments on customer experience• Played a pivotal role in pre-sales and delivery phases as the lead marketing technologist, introducing structured frameworks to enhance idea presentation and solution development• Developed comprehensive marketing technology roadmaps, aligning strategic vision with practical implementation to support lead generation, nurturing, and demand generation• Evaluated marketing technology landscape, including tools like Marketo, Salesforce Marketing Cloud, and Eloqua to optimize the customer lifecycle• Managed Workday HRIS, implementation, configuration and support for HR data and KPIs• Developed Workday reports, dashboards and analytics for Business partners & COE teams• Responsible for Oracle HCM Cloud modules configuration, troubleshooting & Oracle Recruiting Cloud (ORC), Core HR, Benefits (Open Enrollment/provider integrations)• Analyzed and reported on SAP SuccessFactors HR analytics data including recruitment & employee performance• Led integration of Salesforce Financial Services Cloud (FSC) with Twilio for SMS, voice & messaging services
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  • Ey
    Technical Product Owner
    Ey Dec 2022 - May 2023
    London, Gb
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  • Capgemini
    Digital Customer Experience Strategy & Enablement
    Capgemini Jul 2021 - Dec 2022
    Paris, France, Fr
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  • Verizon
    Director Enterprise Architect
    Verizon Oct 2019 - Aug 2021
    Basking Ridge, Nj, Us
    • Responsible for driving adoption of System of Insights (SOI) delivering personalized experiences for 120 million Verizon Consumer Group (VCG) customers including Verizon Wireless 5G, 4G & Fios• Led design & integration of AI/ML platform for (VCG) featuring real-time insights, deep customer analytics, AI marketplace & an entire ecosystem of AI practice for the entire Verizon organization• Designed next-generation AI/ML technology stack for (VCG) including data, development, model runtime, & service layers making complex decisions integrating multiple industry vendors & partners using big data technologies such as - Scala, Hadoop, Spark, MapReduce, REST API, Hive, AWS, S3, Postgres, API gateways such as Cassandra & Apigee, Conversational AI & Voice solutions Nuance, Avaya, Speech Analytics Verint, Real-time Streaming & Event Processing – Apache Kafka & IBM, Real-time Decisioning integrations with Pega Platform for marketing, customer service, & customer onboarding & Adobe Experience Platform (AEP), Adobe Audience Manager, Adobe Experience Manager (AEM) Adobe Campaign, Adobe Analytics and migration of Adobe Dynamic Tag Manager (DTM) to Adobe Launch• Responsible for communicating measurement of financial, programmatic and performance outcomes to Verizon C-suite & senior leadership
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  • Deloitte
    Senior Manager
    Deloitte Aug 2017 - Oct 2019
    Worldwide, Oo
    • Led global supply chain optimization for produce reducing food waste for the world’s largest retailer, developed custom data models & frameworks automating findings & insights - R, RStudio, Shiny, Tableau, PowerBI, Python (SciPy, Pandas), TensorFlow, Amazon Connect, Kibana & Amazon Elastic Service• Adobe Campaign Architect SME - identify short & long-term solutions for managing email-based on changing regulatory & technology laws - General Data Protection Regulation (GDPR) & California Consumer Privacy Act (CCPA) – world’s largest toy company• Led development of cross-functional digital operations team for marketing analytics across Latin America & Canada for the world’s largest tobacco company increasing sales for smokeless tobacco products • Managed entire end-to-end PMO function for the world’s largest media company providing program level reporting, governance, oversight & planning across business units reporting directly to CEO • Led deep-dive analysis on financial, operational, transactional & consumer behavior identifying digital optimization opportunities by channel( SEO, PPC, Email, Social) for one of the world’s largest convenience store chains increasing revenue for 3 product lines: fuel, pizza & subs – setup automated business intelligence reporting – Google Marketing Platform, DataStudio, Salesforce• Led Agile transformation for Hybris CPQ project for one of the largest multinational enterprise computer network companies• Led digital strategy initiative helping drive rapid improvements in customer experience, revenue & costs for world’s 2nd largest multinational automotive manufacturer focused on growing North American revenue pool ~$2B+• Led, designed & taught Google/Adobe analytics training programs for 250+ Consultants, Managers & Senior Managers• Owned and managed web campaign operations and reporting focused on lead generation and ROI using Salesforce Financial Services Cloud (FSC)
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  • Sysco
    Senior Technology Architect (Web & Marketing)
    Sysco Jul 2017 - Oct 2017
    Houston, Tx, Us
    • Delivered architecture leadership, SME & QA support to multiple business units & executive stakeholders focusing on advising on technologies (web, mobile, BPM, Cloud integration) & tool selection• Managed migration of Adobe Analytics to Google Analytics 360 across entire IBM WebSphere sites implementing Google Tag Manager & setting up enterprise reporting using Google Data Studio
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  • Cbre
    Web Analytics Manager
    Cbre Jun 2016 - Jan 2017
    Dallas, Tx, Us
    • Analyzed & translated complex global business requirements into product & service lines across Americas, APAC & EMEA & developed effective work stream plans C-level executives – perform assessments, analyze, interpret & visualize complex data providing recommendations for optimization• Led digital analytics platforms projects across 142 digital web properties for web & mobile applications & multi-channel publishing• Led implementation & reporting using Google Analytics 360, Adobe Analytics /Omniture SiteCatalyst, Google Tag Manager (GTM), Alteryx, MySQL, Tableau, Microsoft Power BI, & JavaScript
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  • At&T
    Digital Marketing Manager
    At&T Jul 2014 - Jun 2016
    Dallas, Tx, Us
    • $240 million in lifetime value delivered by reducing churn 50 basis points • Accelerated customer experience insights from Foresee, NPS, CSAT, OpionionLab,TeaLeaf, Adobe Audience Manager, TouchCommerce, Adobe Analytics/ Omniture & WebTrends • $2.8 million cost savings through call deflection from call centers to online support content• Supported senior and C-level executive leadership on analysis and measurement of various long term strategic optimization initiatives including customer acquisition, revenue generation, member satisfaction, member retention, increasing ROI & decreasing overhead• $67.6 M in added revenue by increasing order volume from all digital marketing campaigns against organizational & business unit goals (ROAS & KPI’s)• Implemented end-to-end tag inventory & corporate governance for Adobe Dynamic Tag Management (DTM) including tag on-boarding through QA, UAT & change management efforts
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  • Captain Limousines
    Marketing Director
    Captain Limousines Jun 2010 - Jul 2014
    Us
    • Full P&L responsibility of Captain Limousines eCommerce North America• Responsible for developing entire eCommerce budget including annual budgets around advertising spend, return on ad spend, member and customer growth, and other appropriate metrics.• Led eCommerce strategy across all products and online assets in support of overall business growth and revenue targets; Directed oversight of daily web operations, seasonal eCommerce strategies to ensure all projects support the brand strategy and contributed to growth• Responsible for driving customer acquisition and topline growth through SEM, SEO, affiliate marketing, and display retargeting focusing on revenue goals and EBITDA expansion • Managed all aspects of online & offline marketing, for a national limousine company, including web design & development, CRM, SEM, Email, Social, ORM, Affiliate, Print, Direct Mail & News/Press Releases, (5 direct reports)• Extracted additional value from services delivering 7% net margin improvement on a product line with $3.5 million in annual revenues. Measured marketing impact with statistical methods & visualization tools –QlikView
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  • World Ventures
    Ecommerce Analytics Manager
    World Ventures Sep 2013 - Feb 2014
    • Established brand and portfolio strategy and supporting positioning and messaging; initiated brand re-launch backed by integrated communications program with new themes and value propositions fully aligned with customer buying criteria• Facilitated Omniture Sitecatalyst implementation of multiple sites (6), website tagging, testing and data validation. Omniture Sitecatalyst variable planning including evars, props, events.• Responsible for developing 3-year marketing roadmap strategy, forecast planning, and ROI target setting for product marketing teams.• Experience in Information delivery, Analytics and Business Intelligence based on data from hybrid of Hadoop Distributed File System (HDFS), non-relational (NoSQL, MongoDB, Cassandra)
  • Santander Consumer Usa Inc.
    Seo/Sem Manager
    Santander Consumer Usa Inc. Aug 2011 - Dec 2012
    Dallas, Tx, Us
    • Led SiteCore (CMS), Salesforce (CRM) integration & SEO optimization effort of 140K pages resulting in 184% increase in customers & improved rankings from 9,330 to 31,242 keywords. Managed digital advertising SEM budget over $20.5 million. • Designed & tested (champion/challenger, A/B, Multivariate & fractional factorial) real-time PPC campaigns (DMP, DSP) resulting in ROI of 175% & 15% lower cost per lead, Google Adwords, DoubleClick, Atlas, MOAT, DoubleVerify • Developed & executed online reputation management initiative resulting in key strategic partnership with Chrysler Capital helping originate over $7.5 billion in loans. (3 direct reports)• End-to-end experience implementing Google Tag Manager (GTM) , data layer & syndicating retail sales tools – Nielsen, ComScore, eMarketer, GFK & MRI
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  • Antivirus Software Alert
    Business Intelligence Architect
    Antivirus Software Alert Aug 2010 - Aug 2011
    As a Web Analyst I've leveraged big data online marketing and client fulfillment strategies to achieve company objectives, and managed four existing marketing teams as well as recruiting and developing additional marketing talent as needed.• Designed A/B and Multivariate MV processes for maximizing customer life cycle by products. • Led machine learning projects deriving key insights for our users and coordinated Python, Hadoop, Pig, Machine Learning, SQL, PostgreSQL and Amazon Web Services implementation
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  • Julianna'S Skincare
    Ecommerce Specialist
    Julianna'S Skincare Mar 2010 - Oct 2010
    ★ Launched digital marketing strategy and managed digital marketing efforts, including web, search (SEO/SEM), social media, mobile, blog, and other emerging media. Worked with agency to implement and track long term conversion.★ Increased overall traffic by 45% in just 3 months by optimizing online ads & text links.★ Oversaw creation of catalog-style marketing tools and distribution using list rentals★ Oversaw e-mail marketing campaign, including list rental★ Key liaison to Hearst Magazines, working with Editorial Manager and their Marketing Director★ Developed and communicated overall marketing strategies, objectives, plans, and programs
  • University Of North Texas
    Business Analyst
    University Of North Texas Jun 2005 - Jun 2010
    Denton, Tx, Us
    • 5+ years providing technical observation and reporting for $1.5 million worth of UNT’s inter-networking systems.• Built and implemented SaaS and SOA solutions, utilizing Java, UNIX/Linux & Oracle technology stack.• Developed and implement the Web content strategy for operations.• Search engine optimization strategies using analytics tools• Designed information systems encompassing the full project lifecycle (Requirements Definition, Analysis, Design, Development, Testing, Support) utilizing both Waterfall and Agile delivery methodologies.
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  • Icy Digital Studios
    Senior Manager Corporate Strategy
    Icy Digital Studios 2004 - 2005
    ★Developed key performance indicators on SEO effectiveness, including success metrics, processes for measurement, and opportunity analysis.★ Evaluated and organized the site's structure, including URI syntax and sub-directory order★Evaluated and recommend SEO opportunities, including sitemap submissions, indexing and content strategies managed by other Discovery and "line-of-business" product managers★Synchronized with other internal Marketing and Social Media teams managing SEO efforts occurring beyond Icy Digital Studios.★Developed dynamic and cross-linking strategies★Developed and optimize pages that capture more long-tail search queries★Provided deliverables to internal teams for optimizing pages - Product, IA, Engineering and Business owners

David W. Ewing Skills

Seo Digital Marketing Web Analytics Email Marketing Sem Ppc E Commerce Strategy Product Management Financial Analysis Social Media Marketing Data Visualization Corporate Strategy Formulation Management Consulting Sql Tableau R Statistical Modeling Predictive Analytics Process Improvement Project Management Social Media Program Management Business Analysis Financial And Operational Modeling Data Mining Business Intelligence Data Analysis Big Data Analytics Marketing Management Marketing Strategy Integrated Marketing Change Management Strategic Planning Analytics Product Marketing Crm Advertising Leadership Analysis Data Warehousing Sdlc Digital Media Digital Strategy Agile Methodologies

David W. Ewing Education Details

  • University Of North Texas
    University Of North Texas
    Applied Science Of Behavior Analysis

Frequently Asked Questions about David W. Ewing

What company does David W. Ewing work for?

David W. Ewing works for Ai Marketing

What is David W. Ewing's role at the current company?

David W. Ewing's current role is Enterprise Business Technology Solution Data Platform Architect: Digital Marketing (CX) Program Analytics.

What is David W. Ewing's email address?

David W. Ewing's email address is da****@****unt.edu

What schools did David W. Ewing attend?

David W. Ewing attended University Of North Texas.

What are some of David W. Ewing's interests?

David W. Ewing has interest in Saas, Predictive Analytics, Banking, Social Media, Analytics, Business Analytics, Social Media Platforms, Reputation, Enterprise Software, Seo.

What skills is David W. Ewing known for?

David W. Ewing has skills like Seo, Digital Marketing, Web Analytics, Email Marketing, Sem, Ppc, E Commerce, Strategy, Product Management, Financial Analysis, Social Media Marketing, Data Visualization.

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