David W. Forbes Email & Phone Number

Volcano, Ca, Us

Austin, Tx, Us

Seattle, Wa, Us

• Audited and updated product listings on 20 partner marketplaces, working with SMEs and marketing team to maintain accurate content.• Managed migration of content to HubSpot during website refresh.

Plano, Texas, Us

• Collaborated with cross-functional teams on a comprehensive content marketing refresh initiative, and created new content for gamification, competency-based learning, AI course creation, and skills development in the form of e-books, guides, blog posts, website content, email copy, and newsletters to meet GTM requirements and boost organic traffic and leads.• Devised content marketing, calendar, and measurement plans aligned to marketing strategy.• Worked with Hubspot developer to establish measurement strategies for marketing performance and streamline database contacts and lists.

• Directed marketing plan and budget, content marketing strategy. Led new content and sales enablement, website optimization, marketing operations, performance analytics, event management, AR, PR, and media relations.• Increased website traffic by 40% and boosted lead generation by 25% through successful implementation and management of a content marketing strategy.• Coordinated editorial calendars, campaign timelines, promotional activities, and content production workflows with a strategic content calendar.• Created diverse solution and thought leadership content types such as case studies, data sheets, white papers, blogs, email marketing, newsletters, press releases, webinars, videos, and sales enablement tools.• Managed corporate website, marketing ops stack, lead generation, SEO, Google Analytics, and SEM; recognized as a PiPerformer by Digital Pi in 2020.• Led event planning for major industry cloud and big data events, consistently yielding 350-400 leads per event and demonstrating high engagement and presence.• Directed technical webinar program, achieving significant growth in registrations, attendance, session duration, audience participation, and replay views while driving 25% annual new subscriber growth.

• Steered content strategy, marketing plan, content, and budget. Directed demand generation, digital marketing, global events, PR, and media relations. • Increased overall engagement by 35%, website content downloads by 40%, and field engagement by 33%, enhancing brand visibility within the target audience.• Drove a 35% surge in website traffic and generated monthly leads through demand generation and digital marketing campaigns on corporate website, social media channels, and SEO/SEM strategies.• Coordinated and executed up to eight global industry events and an annual corporate sales conference, managing strategic planning, logistics, vendor negotiations, booth design, messaging, demos, CTAs, staff training, and post-event evaluations.• Managed PR, media coverage, press kits, print and digital advertising, securing placement in industry trade publications.• Initiated nVidia marketing partnership, launching an industry-first three-module high-performance (HPC) system, including team technical training, certifications, content creation, and optimization of partnership benefits.

Westford, Ma, Us

Reviewed, organized, and updated marketing content for a refresh initiative.KEY FUNCTIONS: content marketing, management consulting, IT team collaborationSELECT ACHIEVEMENTS & CONTRIBUTIONS• Significantly improved collateral management process, designed templates and style guides.• Collaborated with marketing, web design teams, and IT to launch a web and content marketing system (CMS) successfully.

Sunnyvale, Ca, Us

Collaborated with the marketing communications team on corporate rebranding and social media efforts, ensuring consistent branding across all materials. Contributed to creating and producing various marketing assets and managed a technical troubleshooting webinar series while overseeing the global website content migration to SharePoint. Individual contributor role.KEY FUNCTIONS: content marketing, collaboration, social media, branding, marketing collateral production, website marketingSELECT ACHIEVEMENTS & CONTRIBUTIONS• Streamlined Juniper’s Global Support Portal, enhancing visibility, brand credibility, and sales while strengthening post-sales support.• Led global support collateral rebranding for the global support team, updating over 50 support documents to new standards amid leadership and messaging shifts.• Executed two weekly global webinar series across three time zones, significantly enhancing customer engagement and reducing support center calls.

., ., Us

Developed a comprehensive suite of marketing materials, training resources, technical documentation, and sales enablement tools for a diverse portfolio of companies, including DITECH NETWORKS, Azul, Mimosa Systems, Xsigo, VOR-Tech, and California Micro Devices. KEY FUNCTIONS: management consulting, technical documentation, data sheets, white papers, online articles, web contentSELECT ACHIEVEMENTS & CONTRIBUTIONS• Played a pivotal role in supporting product launches, training sessions, marketing initiatives, and campaign strategies.• Contributed expertise to web design and architecture refresh projects, enhancing digital presence and user experience.

Sunnyvale, Ca, Us

• Worked with team to define positioning and messaging, and plan market launch and lead generation campaigns• Led a technical white papers project on innovative network-attached processing technology• Managed technical publications team to create world-class documentation• Wrote and edited technical and marketing content• Built robust customer support web site in collaboration with IT steering committee and developers• Worked on a team to create and validate an out-of-box setup and configuration strategy and customer experience

• Supported executive team in the development of press releases, conference call scripts, and presentations• Developed and managed marketing communications strategies, plans and budgets• Collaborated with cross-functional teams on product and company strategy, branding, messaging, product launches, and lead generation• Managed shared marketing communications, documentation, and web team between two companies • Managed content marketing strategy, including product sheets, case studies, web content, white papers, direct mail, FAQ, sales and channel training, PowerPoint presentations, and ROI calculators, product configuration, and sales enablement tools• Managed digital marketing, corporate web site and intranet site• Collaborated with team in the production of over fifty technical and commercial responses for RFPs in four years with an excellent success rate

• Enhanced documentation quality by implementing standardized templates and style guides for all technical materials. • Streamlined the review process for increased efficiency by developing a centralized system to track document revisions. • Increased user satisfaction with software products by creating clear, concise, and accurate help files and user manuals. • Collaborated with cross-functional engineering teams in Japan to gather information and ensure accuracy of technical content in product releases.

• Enhanced user experience by streamlining complex technical concepts into easy-to-understand documentation. • Created clear and concise user guides, manuals, and online help resources while maintaining consistency across company documents and adhering to established style guidelines and templates. • Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.• Coordinated with subject matter experts and cross-functional teams to gather and ensure the accuracy of technical content in documentation projects. • Optimized Altera knowledge base content for search engine visibility, making it easier for users to find relevant information quickly.

Austin, Tx, Us

• Increased product adoption and met release deadlines by creating clear and concise user guides, manuals, and online help resources. • Created comprehensive release notes detailing new features, bug fixes, and known issues for each software update cycle. • Served as a liaison between engineering teams and non-technical stakeholders, ensuring seamless communication throughout project lifecycles. • Managed version control and timely updates of documents through effective project tracking and organization skills. • Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.