David W. Forbes Email and Phone Number
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Signature Achievements include: ✅ Spearheaded a marketing overhaul in cloud IT, positioning Pepperdata as an industry leader, and helped to drive revenue growth from $1.5M to $10.5M, facilitating a second funding round, and fortifying market position and leadership (Director of Content Marketing, Pepperdata)✅ Established and expanded Themis' marketing function to elevate content marketing, event engagement, sales alignment, and RFP production, helping to drive a revenue surge from $15M to over $60M in five years, and leading to a successful acquisition by Mercury Systems. (Director of Marketing, Themis).Strengths that I consistently bring to an organization include:✅ Excitement to Learn: I have a great desire to learn and continuously improve.✅ Achiever: I possess a great deal of energy and stamina. I take immense satisfaction in being efficient and productive.✅ Team collaboration: I uphold empathy, fairness, and respect in my relationships with colleagues.✅ Analytical understanding: I excel in analyzing data to uncover valuable insights and drive strategic decisions.✅ Perseverance & agility: I demonstrate perseverance and adaptability in tackling challenges.✅ Arranger: I have a talent for organizing resources to maximize productivity and efficiency.✅ Comfort with ambiguity: I thrive in uncertain situations and excel at finding clarity amidst ambiguity.Skills & Expertise:I’m a strategic and tactical content marketing leader with demonstrated expertise in developing and implementing marketing and content marketing strategies, collaborating with cross-functional teams, aligning initiatives to business goals, achieving meaningful results, and utilizing analytics. My background includes roles in technical communication, product marketing, marketing operations, demand generation, and events management. When I’m not working, I'm probably enjoying time with my family, hiking, or playing music.
The Kyo Group
View- Website:
- thekyogroup.com
- Employees:
- 78
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Marketing Consultant, Writer, And EditorThe Kyo GroupVolcano, Ca, Us -
Sr. Writer And EditorThe Kyo Group Nov 2024 - PresentAustin, Tx, Us -
Product Marketing LeadAquera 2023 - 2024Seattle, Wa, Us• Audited and updated product listings on 20 partner marketplaces, working with SMEs and marketing team to maintain accurate content.• Managed migration of content to HubSpot during website refresh. -
Content Marketing LeadCypher Learning 2023 - 2023Plano, Texas, Us• Collaborated with cross-functional teams on a comprehensive content marketing refresh initiative, and created new content for gamification, competency-based learning, AI course creation, and skills development in the form of e-books, guides, blog posts, website content, email copy, and newsletters to meet GTM requirements and boost organic traffic and leads.• Devised content marketing, calendar, and measurement plans aligned to marketing strategy.• Worked with Hubspot developer to establish measurement strategies for marketing performance and streamline database contacts and lists. -
Director Of Content Marketing-Santa Clara/RemotePepperdata Nov 2016 - Sep 2022• Directed marketing plan and budget, content marketing strategy. Led new content and sales enablement, website optimization, marketing operations, performance analytics, event management, AR, PR, and media relations.• Increased website traffic by 40% and boosted lead generation by 25% through successful implementation and management of a content marketing strategy.• Coordinated editorial calendars, campaign timelines, promotional activities, and content production workflows with a strategic content calendar.• Created diverse solution and thought leadership content types such as case studies, data sheets, white papers, blogs, email marketing, newsletters, press releases, webinars, videos, and sales enablement tools.• Managed corporate website, marketing ops stack, lead generation, SEO, Google Analytics, and SEM; recognized as a PiPerformer by Digital Pi in 2020.• Led event planning for major industry cloud and big data events, consistently yielding 350-400 leads per event and demonstrating high engagement and presence.• Directed technical webinar program, achieving significant growth in registrations, attendance, session duration, audience participation, and replay views while driving 25% annual new subscriber growth. -
Director Of MarketingThemis Computer (Acquired By Mercury Systems In 2017) Sep 2010 - Nov 2016• Steered content strategy, marketing plan, content, and budget. Directed demand generation, digital marketing, global events, PR, and media relations. • Increased overall engagement by 35%, website content downloads by 40%, and field engagement by 33%, enhancing brand visibility within the target audience.• Drove a 35% surge in website traffic and generated monthly leads through demand generation and digital marketing campaigns on corporate website, social media channels, and SEO/SEM strategies.• Coordinated and executed up to eight global industry events and an annual corporate sales conference, managing strategic planning, logistics, vendor negotiations, booth design, messaging, demos, CTAs, staff training, and post-event evaluations.• Managed PR, media coverage, press kits, print and digital advertising, securing placement in industry trade publications.• Initiated nVidia marketing partnership, launching an industry-first three-module high-performance (HPC) system, including team technical training, certifications, content creation, and optimization of partnership benefits.
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NetscoutNetscout May 2010 - Oct 2010Westford, Ma, UsReviewed, organized, and updated marketing content for a refresh initiative.KEY FUNCTIONS: content marketing, management consulting, IT team collaborationSELECT ACHIEVEMENTS & CONTRIBUTIONS• Significantly improved collateral management process, designed templates and style guides.• Collaborated with marketing, web design teams, and IT to launch a web and content marketing system (CMS) successfully. -
Senior Marketing Communications Manager - HybridJuniper Networks Mar 2008 - Feb 2010Sunnyvale, Ca, UsCollaborated with the marketing communications team on corporate rebranding and social media efforts, ensuring consistent branding across all materials. Contributed to creating and producing various marketing assets and managed a technical troubleshooting webinar series while overseeing the global website content migration to SharePoint. Individual contributor role.KEY FUNCTIONS: content marketing, collaboration, social media, branding, marketing collateral production, website marketingSELECT ACHIEVEMENTS & CONTRIBUTIONS• Streamlined Juniper’s Global Support Portal, enhancing visibility, brand credibility, and sales while strengthening post-sales support.• Led global support collateral rebranding for the global support team, updating over 50 support documents to new standards amid leadership and messaging shifts.• Executed two weekly global webinar series across three time zones, significantly enhancing customer engagement and reducing support center calls. -
Sr. Marketing ManagerVarious Startups Sep 2007 - Mar 2008., ., UsDeveloped a comprehensive suite of marketing materials, training resources, technical documentation, and sales enablement tools for a diverse portfolio of companies, including DITECH NETWORKS, Azul, Mimosa Systems, Xsigo, VOR-Tech, and California Micro Devices. KEY FUNCTIONS: management consulting, technical documentation, data sheets, white papers, online articles, web contentSELECT ACHIEVEMENTS & CONTRIBUTIONS• Played a pivotal role in supporting product launches, training sessions, marketing initiatives, and campaign strategies.• Contributed expertise to web design and architecture refresh projects, enhancing digital presence and user experience. -
Sr. Marketing Manager, Product MarketingAzul Systems Aug 2003 - Sep 2007Sunnyvale, Ca, Us• Worked with team to define positioning and messaging, and plan market launch and lead generation campaigns• Led a technical white papers project on innovative network-attached processing technology• Managed technical publications team to create world-class documentation• Wrote and edited technical and marketing content• Built robust customer support web site in collaboration with IT steering committee and developers• Worked on a team to create and validate an out-of-box setup and configuration strategy and customer experience -
Director Of Marketing CommunicationsDitech Networks Sep 1999 - Apr 2003• Supported executive team in the development of press releases, conference call scripts, and presentations• Developed and managed marketing communications strategies, plans and budgets• Collaborated with cross-functional teams on product and company strategy, branding, messaging, product launches, and lead generation• Managed shared marketing communications, documentation, and web team between two companies • Managed content marketing strategy, including product sheets, case studies, web content, white papers, direct mail, FAQ, sales and channel training, PowerPoint presentations, and ROI calculators, product configuration, and sales enablement tools• Managed digital marketing, corporate web site and intranet site• Collaborated with team in the production of over fifty technical and commercial responses for RFPs in four years with an excellent success rate
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Senior Technical WriterMitsubishi Electronics America Jun 1998 - Jun 1999• Enhanced documentation quality by implementing standardized templates and style guides for all technical materials. • Streamlined the review process for increased efficiency by developing a centralized system to track document revisions. • Increased user satisfaction with software products by creating clear, concise, and accurate help files and user manuals. • Collaborated with cross-functional engineering teams in Japan to gather information and ensure accuracy of technical content in product releases.
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Technical WriterAltera May 1996 - Jun 1998• Enhanced user experience by streamlining complex technical concepts into easy-to-understand documentation. • Created clear and concise user guides, manuals, and online help resources while maintaining consistency across company documents and adhering to established style guidelines and templates. • Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.• Coordinated with subject matter experts and cross-functional teams to gather and ensure the accuracy of technical content in documentation projects. • Optimized Altera knowledge base content for search engine visibility, making it easier for users to find relevant information quickly. -
Technical WriterCirrus Logic Feb 1994 - Mar 1996Austin, Tx, Us• Increased product adoption and met release deadlines by creating clear and concise user guides, manuals, and online help resources. • Created comprehensive release notes detailing new features, bug fixes, and known issues for each software update cycle. • Served as a liaison between engineering teams and non-technical stakeholders, ensuring seamless communication throughout project lifecycles. • Managed version control and timely updates of documents through effective project tracking and organization skills. • Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
David W. Forbes Skills
David W. Forbes Education Details
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San José State UniversityWriting
Frequently Asked Questions about David W. Forbes
What company does David W. Forbes work for?
David W. Forbes works for The Kyo Group
What is David W. Forbes's role at the current company?
David W. Forbes's current role is Marketing Consultant, Writer, and Editor.
What is David W. Forbes's email address?
David W. Forbes's email address is fo****@****ata.com
What is David W. Forbes's direct phone number?
David W. Forbes's direct phone number is +140862*****
What schools did David W. Forbes attend?
David W. Forbes attended San José State University.
What are some of David W. Forbes's interests?
David W. Forbes has interest in Family, Writing, Eating, Many Things, Technology, Communication, See Less, See 3, Reading, Fitness.
What skills is David W. Forbes known for?
David W. Forbes has skills like Product Marketing, Start Ups, Marketing Communications, Lead Generation, Marketing, Product Management, Leadership, Corporate Communications, Strategic Planning, Strategic Partnerships, Strategy, Management.
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