Business Segment Leader of the Strategic Business Services Segment and Chief Strategy and Innovation Officer, responsible for innovation, data analytics, strategy development, and project management. David is also a member of the Interim Office of the CIO, and a Strategy Committee member for Discount Tire Board of Directors. Leverage Big Data and analytics for all aspects of business benefits, which incorporates new technology and governance. New cloud-based data lake and infrastructure for streamlined reporting, executive dashboards and data insights. Developed Purchase Decision Logic expert system that elevates the Customer Experience by matching customers and their vehicles with the safest tires that meets their needs under local driving conditions. Product assortment strategies, dynamic simulation of store performance, and predictive modeling for deep insights to better leverage people and corporate assets.

Built global organization from scratch that has executed 100+ highly innovative projects across a wide range of industries, including retail, manufacturing, transport, oil and gas, utilities, sports, CPG, high tech, financial services and public sector. Progressed from roles of Vice President Trading Industries and Vice President, Insight and Innovation, Business Transformation Services. • Drove overall team success, with strong YOY financial performance from flawless project execution, including consecutive triple-digit YOY growth. In 2013: 133% YOY profit growth, and 48% YOY growth in bookings. Gained strategic relevance for company and propelled Big Data topic.• Received outstanding annual performance assessments without exception (exceeds or consistently exceeds expectations). Honored with Services Excellence Award and was Winner’s Circle recipient. Identified as top talent.• Elevated corporate brand and engaged with top executives providing thought leadership and vision directly for companies such as Norwegian Cruise Lines, Hunter Douglas, HSE24, and CSX.• Increased company awareness by speaking at events including International Airlines Symposium, Chain Store Age Retail webinar on Big Data, Nike Analytics Day, Intel Big Data event, SAP Big Data Chat, and SAP Services Board of Advisors. Voted top speaker at MIT Chief Data Officer (CDO) Forum, an invitation-only event of high-level chief data officers and data leaders. Quoted in articles, such as Getting Started in Big Data in Wall Street Journal (2/4/2014) and Forbes.com• Received SAP Labs MVP Innovation award for price zone optimization• Developed new scientific way to model and forecast short lifecycle products and successfully applied this to fashion markdown optimization for Esprit• Built and retained top talent, including stable, high performing management team leading to highly motivated organization with exceptionally talented and qualified staff and low attrition.

Global Head of the Performance & Insight Optimization Services (PIO) at SAP. In this role, Ginsberg is responsible for leading and growing an organization focused on delivering advanced and predictive analytic solutions to customers. PIO is considered a Market Maker, and Ginsberg consistently delivers stand-out innovation and business success.In 2012, 129% YOY profit growth, 98% YOY growth in bookings and 79% YOY growth in revenues. In 2011, 51% YOY profit growth, and 72% YOY growth in revenues.

• Chief Innovation Officer for SAP Trading industries• Vice President, Insight and Innovation, Business Transformation Consulting - Innovation award for Price Zone Optimization application, which was developed in conjunction with Microsoft and singled out by their CEO at NRF. - Team developed a new scientific way to model and forecast short lifecycle products, and successfully applied to Fashion Markdown Optimization for Esprit.

Built and managed a services team of 40 data scientists, business and technical consultants to implement and execute projects focused on econometric modeling and optimization for retail pricing and merchandising strategy. Customers included Albertsons, Big Y, PetSmart, Sterling Jewelers, 7-Eleven, and Lowes.• Innovated and packaged new values-add services offerings, and grew associated revenues 65%+ annually.

Leveraged reputation as world expert in developing techno-economic “Mine to Markets” dynamic simulation models for capital projects, risk identification and strategy development.• Developed and delivered enterprise forecasting model used by management for Freeport McMoran, which links all mines to markets operations, including ship macro and micro scheduling.• Created and delivered dynamic business model for Australian Magnesium Corporation, synthesizing sales, production, logistics and financials that forecasted cash flow, aligned organization and assessed business opportunities.

Recruited to build advanced analytics and management consulting business. Held positions including Managing Director Mining and Director, Decision Support, Enterprise Services Group. Operations Analysis was spun off as new business-to-business e-commerce company, where customers obtained leading-edge business analysis, process optimization and industry-specific analytic services.• Developed and successfully executed long list of worldwide mining and mineral processing modeling and simulation projects including Antamina, BHP, Cominco, Freeport McMoran, Noranda, Nerungri, and Placer Dome.• Created unique business simulation decision support tool for services sector to balance workforce with future projects and optimize financial performance.

Built very profitable, entrepreneurial team that provided specialized analytic and advisory services including dynamic simulation, advanced control strategies and implementation, and multimedia training for mining and mineral processing industry.

Developed and implemented “revolutionary” software analysis and online learning tools to identify trends and outliers in complex, non-homogenous data. Improved calibration models and real-time insights, making a significant impact in the mineral processing industry

Designed and successful application of multivariable Variable Structure Control systems