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As a seasoned leader in measurement and advanced analytics with a proven track record at Blue Chip Marketing, BrandMuscle, and Sears Holding Corporation, I've dedicated my career to harnessing the power of analytics and AI to drive strategic growth and innovation in marketing, ecommerce, and retail media networks. My passion lies in transforming data into actionable insights and building sophisticated analytics products that resonate with stakeholders and deliver exceptional business outcomes.Core Strengths:Strategic Leadership: Spearheaded the creation and growth of analytics departments, leading teams that drove substantial revenue increases and operational efficiencies. At Blue Chip Marketing, I led the development of Thread®, an integrated analytics platform, generating new revenues and securing large and profitable media accounts through enhanced analytics services.Analytics & AI Product Development: Adept at conceptualizing and launching analytics solutions, including Thread®, Brandmuscle Insights, and MarketMatch, leveraging technologies like Salesforce, Microsoft, Google and Adobe Analytics to provide comprehensive insights for CPG, food, and retail spaces. My innovative approach to product development has consistently resulted in lucrative client growth and expansion of analytics capabilities.Thought Leadership & Industry Influence: As a founding member of the Path2Purchase Commission and a key advocate for Retail Media Network Standardization, I've contributed to shaping the future of shopper marketing measurement. My expertise is reflected in thought leadership articles and contributions to industry standards that drive forward-thinking strategies.Media & Advertising: My background focused on driving business through marketing and advertising across all media channels, including search, programmatic display (TTD/DV360), CTV/OLV/YouTube, retail media networks, social (Meta/TikTok/Pin), help me lean into known strategies that work to drive business growth. Go-To-Market & Operational Excellence: Expert in researching market viability, establishing pricing strategies, and launching innovative products in the technology space. My strategic direction in go-to-market strategies has not only expanded product reach but also optimized operations for increased profitability and efficiency.
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Svp, AnalyticsSpark FoundryUnited States
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Vp, Measurement And Advanced AnalyticsBlue Chip Marketing Worldwide Aug 2021 - PresentGreater Chicago Area, Il, Us• Deliver change management and analytics evolution focused on CPG shopper marketing media and commerce. Built department from ground up, established agency measurement methodology, drove technology improvements, created model properly supporting clients, and adhered to industry best practices. • Led the development of Thread®, an integrated media and commerce data insights platform using Salesforce technology. Crafted and executed the go-to-market strategy and directed product sales and marketing initiatives, which created new client growth and additional revenue streams.• Partnered with business development, account, and media teams to enhance media operations and analytical services, ensuring proof of performance compliancy, which secured a large Fortune 100 media account.• Created Measurement and Advanced Analytics Team for in-store, digital media, retail ecommerce, and media ad operations across entire client portfolio. Developed multiple in-house tools including MMM, MarketMatch, ROI forecasting, retail media keyword optimization, and other prototypes including AI tools for creative assessment.• Lead Path2Purchase Commission to establish shopper marketing measurement framework from store sales, e-commerce, brand awareness, and retailer relationships. Partner with key industry team to standardize shopper marketing measurement.• Generated substantial profitable growth with a 400% increase in department headcount by having developed innovative analytical and AI products. -
Director - Digital AnalyticsBlue Chip Marketing Worldwide May 2019 - Aug 2021Greater Chicago Area, Il, Us
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Ceo/FounderSupervised Learning, Llc Oct 2024 - PresentOur goal is to lead the way in developing AI solutions that are not only intelligent but also purposeful, designed by humans to ensure ethical, impactful outcomes. We believe that technology should enhance human potential, and our vision is to create a world where AI empowers businesses and communities to achieve more, while staying grounded in human values. -
Ceo/FounderSaber Marketing Group, Llc Feb 2020 - PresentStrategic Marketing and Advertising Services for Government and Military Organizations. -
Director - Digital Marketing AnalyticsBrandmuscle Apr 2017 - Apr 2019Cleveland, Ohio, Us• Managed an annual budget serving as a leadership instrumental in pioneering new solutions in location data intelligence and AI/machine learning practices, significantly enhancing technological capabilities.• Secured client wins exceeding by having directed strategic investments in advanced analytical technologies, including Adobe Analytics, to expand performance marketing practice. • Revamped the Digital Analytics Department, instilling a data-driven culture that enhanced capabilities, which resulted in over 100% divisional revenue growth that expanded client roster.• Evaluated and implemented DOMO, a business intelligence tool, to service thousands of individual businesses monthly and provide key insights driving performance marketing.• Implemented solutions that automated data processing, warehousing, and visualization, drastically reducing manual data handling. This transformation reduced non-billable time for the department by 30%, significantly enhancing operational efficiency and improving utilization rates.• Led the development and implementation of digital analytics that drove revenue growth. Built the practice from the ground up, having created company strategy and roadmap, go-to-market strategies, organizational structure, and selecting technology stack for business intelligence. -
Director - Digital And Omnichannel AnalyticsSears Holdings Corporation Jan 2014 - Apr 2017Chicago, Il, Us• Managed up to seven data insight professionals and oversaw the head-count-associated budget of $500K. Collaborated with business partners, user experience, operations, and engineering teams to drive profitable ecommerce strategies and innovative experiences. • Earned promotions from Senior Analyst – PartsDirect to Senior Manager – Digital Omni-Channel Analytics, to Director. Led exceptional customer experience development and revenue generation via data. • Directed testing and optimized the PartsDirect checkout, netting $2M+ in online sales and improved NPS scores. Overall online sales improved by double digits during tenure.• Oversaw the analytics portfolio of Sears.com and Kmart.com spanning yearly revenue in billions of dollars, focused on user experience, and driving profitable eCommerce operations.• Led reporting solutions related to the effectiveness of “Meet the Expert” which enabled customers to make appointments with in-store associates. Expanded program to more business units, which resulted in multi-million-dollar sales.• Spearheaded the implementation of Adobe Analytics, Adobe Target, and SiteSpect for PartsDirect and helped manage data collections for Adobe Analytics across Sears and Kmart platforms. -
Ecommerce AnalystMedline Industries Sep 2012 - Dec 2013Northfield, Il, UsDelivered a new reporting framework for eCommerce and Marketing groups, while working in collaboration with business unit leaders to deliver key insights and results. Reviewed performance trends across the eCommerce site, a B2B site that distributed healthcare-related items.Notable Achievements:• Oversaw program management for Punchout, an ordering process solution, created due to customer demand.• Developed new programs for data collection and analysis to create a data-driven culture and improve efficiencies. -
Web AnalystLtd Commodities Jan 2012 - Sep 2012Lincolnshire, Il, UsAnalyzed digital marketing and ecommerce performance for trends, segmented customers based upon behavior, and communicated performance results to C-Level executives.Notable Achievements:• Delivered actionable insights based upon web and sales performance• Outlined trends and created new reports based upon business needs in order to drive additional growth. -
19D Cavalry ScoutUs Army Aug 2003 - Feb 2007Arlington, Virginia, Us
David Hubert Skills
David Hubert Education Details
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University Of Notre Dame - Mendoza College Of BusinessMaster Of Business Administration (M.B.A.) -
Northern Illinois UniversityMarketing
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College Of DupageMarketing
Frequently Asked Questions about David Hubert
What company does David Hubert work for?
David Hubert works for Spark Foundry
What is David Hubert's role at the current company?
David Hubert's current role is SVP, Analytics.
What is David Hubert's email address?
David Hubert's email address is da****@****ail.com
What is David Hubert's direct phone number?
David Hubert's direct phone number is +131223*****
What schools did David Hubert attend?
David Hubert attended University Of Notre Dame - Mendoza College Of Business, Northern Illinois University, College Of Dupage.
What skills is David Hubert known for?
David Hubert has skills like E Commerce, Web Analytics, Google Analytics, Leadership, Management, Analytics, Seo, Digital Marketing, Email Marketing, Omniture, Analysis, Sales.
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