David Hubert Email & Phone Number

United States

Greater Chicago Area, Il, Us

• Deliver change management and analytics evolution focused on CPG shopper marketing media and commerce. Built department from ground up, established agency measurement methodology, drove technology improvements, created model properly supporting clients, and adhered to industry best practices. • Led the development of Thread®, an integrated media and commerce data insights platform using Salesforce technology. Crafted and executed the go-to-market strategy and directed product sales and marketing initiatives, which created new client growth and additional revenue streams.• Partnered with business development, account, and media teams to enhance media operations and analytical services, ensuring proof of performance compliancy, which secured a large Fortune 100 media account.• Created Measurement and Advanced Analytics Team for in-store, digital media, retail ecommerce, and media ad operations across entire client portfolio. Developed multiple in-house tools including MMM, MarketMatch, ROI forecasting, retail media keyword optimization, and other prototypes including AI tools for creative assessment.• Lead Path2Purchase Commission to establish shopper marketing measurement framework from store sales, e-commerce, brand awareness, and retailer relationships. Partner with key industry team to standardize shopper marketing measurement.• Generated substantial profitable growth with a 400% increase in department headcount by having developed innovative analytical and AI products.

Greater Chicago Area, Il, Us

Our goal is to lead the way in developing AI solutions that are not only intelligent but also purposeful, designed by humans to ensure ethical, impactful outcomes. We believe that technology should enhance human potential, and our vision is to create a world where AI empowers businesses and communities to achieve more, while staying grounded in human values.

Strategic Marketing and Advertising Services for Government and Military Organizations.

Cleveland, Ohio, Us

• Managed an annual budget serving as a leadership instrumental in pioneering new solutions in location data intelligence and AI/machine learning practices, significantly enhancing technological capabilities.• Secured client wins exceeding by having directed strategic investments in advanced analytical technologies, including Adobe Analytics, to expand performance marketing practice. • Revamped the Digital Analytics Department, instilling a data-driven culture that enhanced capabilities, which resulted in over 100% divisional revenue growth that expanded client roster.• Evaluated and implemented DOMO, a business intelligence tool, to service thousands of individual businesses monthly and provide key insights driving performance marketing.• Implemented solutions that automated data processing, warehousing, and visualization, drastically reducing manual data handling. This transformation reduced non-billable time for the department by 30%, significantly enhancing operational efficiency and improving utilization rates.• Led the development and implementation of digital analytics that drove revenue growth. Built the practice from the ground up, having created company strategy and roadmap, go-to-market strategies, organizational structure, and selecting technology stack for business intelligence.

Chicago, Il, Us

• Managed up to seven data insight professionals and oversaw the head-count-associated budget of $500K. Collaborated with business partners, user experience, operations, and engineering teams to drive profitable ecommerce strategies and innovative experiences. • Earned promotions from Senior Analyst – PartsDirect to Senior Manager – Digital Omni-Channel Analytics, to Director. Led exceptional customer experience development and revenue generation via data. • Directed testing and optimized the PartsDirect checkout, netting $2M+ in online sales and improved NPS scores. Overall online sales improved by double digits during tenure.• Oversaw the analytics portfolio of Sears.com and Kmart.com spanning yearly revenue in billions of dollars, focused on user experience, and driving profitable eCommerce operations.• Led reporting solutions related to the effectiveness of “Meet the Expert” which enabled customers to make appointments with in-store associates. Expanded program to more business units, which resulted in multi-million-dollar sales.• Spearheaded the implementation of Adobe Analytics, Adobe Target, and SiteSpect for PartsDirect and helped manage data collections for Adobe Analytics across Sears and Kmart platforms.

Northfield, Il, Us

Delivered a new reporting framework for eCommerce and Marketing groups, while working in collaboration with business unit leaders to deliver key insights and results. Reviewed performance trends across the eCommerce site, a B2B site that distributed healthcare-related items.Notable Achievements:• Oversaw program management for Punchout, an ordering process solution, created due to customer demand.• Developed new programs for data collection and analysis to create a data-driven culture and improve efficiencies.

Lincolnshire, Il, Us

Analyzed digital marketing and ecommerce performance for trends, segmented customers based upon behavior, and communicated performance results to C-Level executives.Notable Achievements:• Delivered actionable insights based upon web and sales performance• Outlined trends and created new reports based upon business needs in order to drive additional growth.

Arlington, Virginia, Us

Master Of Business Administration (M.B.A.)

Bachelor Of Science, Marketing

Bachelor Of Science, Marketing