Provide leading high tech companies with the proper communications direction and strategy in content creation and social media to meet their marketing and business goalsAuthor of Integrated Marketing Communications book branded by leading high tech company and launched as intranet e book as training for marketing professionals in marketing communications, "when to do what."Management of all Public Relations and Media Relations activities for various divisions of Digital Equipment and Compaq Computer. Promoted to team leader of all product public relations managers. Partnered with IBM on various joint software public relations events and with Microsoft on the introduction of Windows NT. Provided MARCOM editing for HP and created customer literature and media relations materials for a number of companies.Introduced Branding principles to Integrated Marketing Communications programs for global manufacturer..Principal writer of web site copy and establishing social network integration and digital pr initiatives. Translating technical terms to easy understandable copy.Specialties: Media Relations, Marketing Communications writing, Trade Show management, Branding and Positioning, Public Relations management, Media training, Marketing research, Manufacturing and Computer Industry principal writer, Employee newsletters. Broad based communications plans production and oversight, Social networks initiatives, Content creation, Consulting with multiple clients.
Listed skills include Public Relations, Media Relations, Marketing Research, Trade Show Management, and 15 others.
