Product Design & Development, Graphic Design, Packaging Design, Photography.

• Designed and developed a variety of hardline toys, while streamlining processes, to support the overall strategic brand goals of the boy’s department.• Oversaw 50+ projects through the entire design process while working collaboratively with marketing, engineering, packaging, licensing, & other team partners.CREATIVEGenerated toy concepts and provided marketing ideas to enhance the brand. Prepared both 2D and 3D technical drawings to create effective concept presentations. Designed hundreds of deco artwork assets for product application. Created 15+ soft good fabric patterns for scaled attire. Evolved concepts from initial ideation to refinement, prototype execution and then to final package.OPERATIONALPresented approximately 100 concepts to management, internal partners, and licensors, while keeping entire team updated daily on progress. Provided multiple rounds of direction and feedback during each development stage. Communicated daily with overseas factories to provide notes, transfer assets, and share updates, while incorporating a knowledge of materials and manufacturing processes. Balanced cost, quality, schedule, and shifting priorities for multiple waves of product concurrently.

• Partnered with Sony, Viacom, Mattel, Hasbro, Disney, FOX, WB, HBO, Sanrio, Funimation, and many others.• Designed packaging, product decos, and color sheetsfor the best selling holiday collectible toy at Walmart.CREATIVEResponsible for designing products, packaging and graphic assets for toys. Involved in all steps of the design process, from ideation to distribution. Generated product and packaging concepts. Specified Pantone color swatches and material finishes for all products across three core brands including collectibles, girl dolls, and action figures. Created all product deco illustrations for over two-hundred unique SKUs. Designed promotional marketing materials for both internal use and for retail clients internationally. Responsible for all Product Photography and Social Media imagery. Filmed and edited promotional videos.OPERATIONALRepresented the company at conventions and events. Developed design processes to reduce cost and increase efficiency. Transferred file sets to factories and print shops. Communicated daily with team in China. Received samples from factories and provided notes directly for revision.