David Wigfield Email & Phone Number

- Leverage market research, trade show appearances, and advanced networking to activate a sales framework that successfully identified over 500 SQLs and resulted in 100+ signed contracts.- Drive a multi-phase launch strategy from concept to implementation on four new products, specifically with go-to-market goals, achieving profitability in the first year.- Create and manage 70+ social media campaigns across 250+ profiles on leading social media platforms, focusing on cross-platform functionality and brand awareness; current portfolio of 32 social media campaigns generated 14M+ Marketing Impressions in 2021.- Design, launch, and manage 100+ comprehensive PPC campaigns across various platforms, automated for lead and sales funnels; current portfolio managed ~$230K in ad spend in 2022.- Expert Level proficiency in Google Workspace and Microsoft 365, especially Excel and Google Sheets. Intermediate proficiency in multiple automation tools, including Microsoft Dynamics, Hubspot, Zapier, Google Analytics, Meta Admanager, Buffer, DashThis, and Zoom.

- Create Marketing Department infrastructure, strategy, and leadership for a startup web design agency, designing and implementing all services and products.- Research a highly technical niche industry within the healthcare sector to become a marketing leader and thought leader for the industry, fluently communicating complex information in an accessible format and responding in real time to unexpected changes within the industry.- Collaborate directly with doctors (my clients) and a national device manufacturer (NeuroStar) to introduce a new product to market, driving both new patient growth for doctors within their practice and new business growth for the device manufacturer.

State College, Pennsylvania Area

- Execute projects from concept and design, through production and editing, to final delivery, within restrictive deadlines and with limited production and editing resources.- Manage high-value assets and talent, including SAG actors, State Politicians, Division 1 collegiate head coaches, and the CEO of AccuWeather. -Facilitate workflow between internal teams, outside agencies, hired contractors, and hired talent, requiring advanced negotiation and communication skills.

- Successful launch of website business created around a service product, necessitating product build, site layout design, logo design, and expansion of geographic coverage of information.- Extensive market research in a niche subject area, including constructing information databases, engaging involvement from event coordinators, and defining market feasibility. - Design and creation of informational content for comprehensive website, utilizing journalistic and technical writing skills and SEO implementation to expand event listings from 32 to 800+.