The Aussie Man is a men's skincare and grooming brand based in Sydney.

Key Achievements:- Pioneered and executed innovative campaigns that established meaningful brand connections, elevating brand affinity within the Gen Z demographic. Working with brands like Samsung, Apple, Amazon, L'Oréal Paris and Spotify.- Strategically orchestrated influencer campaigns and content creation, effectively engaging authentic voices to shape the preferences of Gen Z.- Cultivated robust relationships with prominent Australian agencies, publishers, researchers, and pivotal marketing channels, including TikTok, Facebook, LinkedIn, and Google.- Successfully founded and developed Australia's largest annual youth marketing conference, attracting over 500 major youth brands in Sydney and Melbourne.- Developed and managed cross-channel marketing strategies, ensuring consistent achievement of revenue and audience targets.- Directed the marketing of events, consistently achieving over 2500 attendees, securing 35 recurring event partners, confirming six event sponsors, and facilitating participation by 118 accomplished speakers.- Managed the integration of marketing automation tools and CRM systems to optimise lead tracking, scoring, and nurturing, ensuring a seamless transition of leads from marketing to sales teams.Key Responsibilities:- Spearheaded marketing and communications strategies for three key brands: Growth Tank, Youth Marketing Australia and The Aussie Man.- Formulated and executed comprehensive marketing plans across multiple platforms, ensuring alignment with brand objectives and goals.- Oversaw the development and execution of virtual and in-person events, including webinars, workshops, and conferences, to build brand awareness, engage prospects, and nurture leads.- Managed the development of partnerships and sponsorships, leveraging strategic collaborations to enhance brand exposure and revenue streams.- Oversaw end-to-end event planning, from inception to execution, consistently delivering exceptional attendee experiences.

- GO Mammoth is the UK’s largest lifestyle & social club for young professionals which has grown organically over the past 4 years. With over 10,000 active weekly members, 20 different sports & fitness, events, and in 15 cities, the brand has been growing rapidly.- My role has been centered around three key pillars: developing operational excellence, enabling and supporting business growth and effective management of people. - I am currently line managing a team of 17 to help grow the business to the next stage.- Working closely with the CEO I am developing strategy, introducing new procedures and processes whilst mentoring the team through a period of rapid growth and change.

A results-oriented marketing leader with a proven track record in driving the growth and success of dynamic and breakthrough brands. Recognized for creating unique and engaging experiences that resonate with the target audience, both online and on campus.As Managing Director of a thriving student marketing agency, successfully led and developed a high-performing team of 13 professionals, fostering a collaborative and results-driven culture. I delivered operational excellence while deeply understanding the student market and evolving trends.Managed all financial aspects of the business, including P&L management, management accounts, and payroll, ensuring profitability and financial sustainability.Partnered with major brands such as Spotify, giffgaff, Budweiser, Nike, JUST EAT, and Superdry, executing impactful marketing campaigns that delivered exceptional results—leveraged market insights and consumer behaviour to drive brand awareness, customer engagement, and revenue growth.

- Developed trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities.- Created and developed all channels of communication that contributed to the timely and successful execution of Red Bull sales and marketing initiatives. - Run Category Management projects with the identified top on-trade customers. Built relationships with the Brand Manager, Account Managers, Logistics Managers to deliver excellent results.

- Responsible for creating, implementing and tracking integrated marketing strategies across multiple brands.- Management of end-to-end campaigns across email and web marketing channels (including multiple social channels).- Experience in delivering insight led integrated, multi-channel national marketing campaigns.- Responsible for developing (and implementing) all digital marketing training across 70 different sites. - Management of multiple external digital agencies involved in SEO/PPC/Social/Broadcasting. - Day to day responsibility and management of department budget exceeding annual spend of over £500,000.

• Written creative briefs and proposals centred on digital marketing insights and a deep analysis of the client’s brand and consumers.• Presented to senior management teams in various industries with confidence and eloquence demonstrating the role of technology within an integrated marketing communications environment.• Created detailed project plans, brand positioning documents and multi-faceted digital strategies across various channels.• Experienced in presenting client concepts based on cutting edge consumer insights, trend analysis and emerging platforms.• Key clients have included: Estée Lauder, Colgate-Palmolive, Peroni, Midori and France Tourism.

• Managed a team of 45 staff with a turnover of £5million.• Responsible for creating (and maintaining) all budgets for all brands in line with the companies’ ambitious growth plans.• Vast experience with stakeholder management having maintained and developed relationships with sponsors/media partners such as MTV, BBC Radio 1, Volvo, Dell and Eristoff. • Ensured the Senior Management Team manage, mentor and develop all staff through use of personal objectives, regular meetings, training and appraisals.• Maximize profits for the businesses by building on synergies with company investments by introducing central purchasing contracts and a shared resource plan for Customer Service, Operations & Logistics, Graphic Design and IT. • Responsible for managing all staffing issues. Setting KPI’s along with undertaking regular appraisals, recruitment and selection, terminations, performance reviews. • Continued to oversee the development of in-house booking systems (see below).

A major part of the role was to represent the views/interests of over 30,000 full and part time students on a local and national scale. The Students' Union also employed over 230 staff with a turnover just shy of £8million.

As Director of Karnival (charitable organisation at the University of Nottingham) I managed a team of 10 individuals and 120 representatives to achieve £567,000 for local and national charities. In this role will also achieved two national awards Mr RAG (personal award) and Best Large UK RAG (team award)