- Led diesel and wholesale fuel business (B2B/B2C) in North America (US/CAN) and global markets (EAME/APAC) - Managed three direct personnel reports with coordination of 30+ account team members and integrated agency teams- Developed first breakthrough integrated campaign for diesel fuels category featuring Bob Oakman, legendary monster truck announcer and diesel hype man - $5M+ media and production budgets with 100+ executions - Resulted in over 2M+ unique station visits providing proven revenue growth above business benchmarks - Oversaw trade shows, localized event activations and talent management- Managed online communication platforms (emails/newsletters) and online content hubs, along with asset development and distribution to fueling station franchise partners - Included monthly newsletter to entire franchise network (300+) along with bi-monthly site specific emails (14k+)- Launched online thought leadership hubs (NA/global) to address questions around industry trends; led development of quarterly B2B thought leadership newsletter titled “FuelEase” to commercial fuel customers (US/CAN) - Resulted in open rates 250% above industry benchmark; doubled distribution list after first year

- Managed day-to-day operations for diesel and wholesale fuels in North America (US/CAN) and global markets (EAME/APAC) including brand strategy, agency partner coordination, and integrated marketing campaign executions - Led the integrated launch of first branded premium diesel product (Synergy Diesel Efficient) in North America from strategic brand development to pilot tests to national rollout at both retail and commercial fueling stations- Resulted in 150% increase of brand awareness through METT tracking system and increase in fuel sales volume - Oversaw the integrated launch of Mobil branded gas stations in Mexico as first wave of multi-national brands allowed in country after 90 years of state-run gas stations through partnership with local Mexico BBDO team- Launch resulted in strong brand affinity despite lack of audience awareness during focus groups - Managed rebranding of loyalty app through traditional and trigger-based audience segmented CRM campaign- Assisted with efforts to optimize client’s digital and backend data systems to streamline partner, vendor, customer assets and work streams- Resulted in faster speed to market and reduced annual investment

- Managed Mobil Delvac engine oil brands (B2B/B2C) in North America (US/CAN) and coordinated with global markets (EAME/APAC/LatAm)- Oversaw coordination between integrated agency teams with focus on strategic and brand oversight, campaign rollouts, briefings, creative development, production, annual planning, and process implementation- Managed development of global rebranding campaign launch for Mobil Delvac brand family across five continents and ten countries - $4M+ media and production budgets with 150+ executions- Developed brand strategy, positioning and identity of global commercial vehicle lubricants campaign including testing, creative development/approvals, production of brand guidelines, ATL/BTL design templates, and global implementation/rollout- Led planning and implementation of global photo shoot in five continents and ten countries; managed multiple complex photo shoots across US and Latin America in person- Led development and production of online testimonial video series titled “Behind the Wheel” which captured a “day-in-the-life” of truck drivers with goal of increasing brand affinity for the Mobil Delvac family- Copy test results showed content was relatable and drove positive sentiment for the brand family

- Assisted in development and execution of new brand strategy, positioning, and identity as part of the launch of “Arby’s. It’s Good Mood Food.” campaign - Assisted in day-to-day aspects of broadcast creative development, production and execution for fast-paced, high-volume QSR client; delivered 40+ unique spots in 2011 alone- Launch resulted in first consecutive quarters of positive comparable sales growth in four years; campaign met or exceeded yearlong awareness and relevance goals in only six months – all accomplished in difficult economy with no significant change to media spend vs. 2010 - Assisted with coordinating integrated agency partners with 360 activation for Arby’s four national media pillars

• Assisted the Northeastern AT&T Wireless Account Management team with daily tasks• Prepared print, radio, and TV traffic instructions for daily ad rotations • Assisted in requesting and opening jobs through various mediums for production• Compiled thorough competitive research weekly using Competitrak to track industry practices

• Assisted with marketing efforts, event booking and production, and “war room” delivery of services in the corporate office of this national music entertainment firm which promotes and assists in production of Bonnaroo Music Festival

• While part-time employee during college, assisted with office tasks, property management and showing properties in this regional real estate developer’s corporate office in Athens

• Assisted in improving advertising and marketing strategy for existing accounts, and conducted market research and competitive analysis for client development • In December 2008, hired as assistant account executive to work on re-branding effort for a law firm, including redesigning new logo and website

• While part-time employee during college, assisted in marketing plans and in direct sales for start-up magazine in Athens

• Responsible for processing several thousand Manchester residents for ticket allocation for this national outdoor music festival• Responsible for conducting pre-festival door to door displaced resident goodwill efforts

• Assisted in niche market research, focus groups for new menu items, rollout of new nationwide menu, production for national TV spots, and assisted in on meetings involving media sales and second party agency proposals