David Wincek Email & Phone Number

Kathleen, Ga, Us

Macon, Georgia, United States

Baton Rouge, Louisiana, United States

Influenced and elevated the creative strategy in the development of all creative solutions to drive growth, deliver cohesive and differentiated brand experiences to meet business needs. Managed, mentored, and inspired the creative team, responsible for attracting and retaining creative talent, collaboratively supporting the cross-functional team to promote all marketing strategies and campaigns that support the overall business direction.• Led Community Coffee's creative strategy, influencing brand growth through cohesive, differentiated experiences.• Successfully launched Bosque Ranch Craft Coffee (partnership with Taylor Sheridan, writer & creator of Yellowstone) with complete creative development completed within a 9-month timeline.• Managed Dark & Bold Espresso Whole Bean line extension, enhancing awareness through packaging, photography, and digital content.• Directed 38 projects for Cowboy Christmas and NFR, transforming activation spaces and digital deliverables at Resorts World Las Vegas.• Directed a new photography strategy, which transitioned the current photography style to relate more with consumers by adding a human touch to the imagery, which evokes emotion and awareness, so consumers can relate.• Led the fleet enhancement strategy to increase brand awareness and visibility of the brand, these vehicles will generate over 1.9M impressions per day.• Established SOPs, improved cross-functional collaboration, and led a creative team, achieving 40% staff growth and significant budget savings.• Developed and implemented the creative career path strategy, focusing on developing the mastery path vs the management path.• Foster an environment that establishes trust, inspiration, and empowerment, raising the bar of creative quality and engagement.• Direct report responsibility (+7)

Kalamazoo, Michigan Area

Managed the global development for brands including Sharpie, Papermate, Parker, Elmer’s Glue, Yankee Candle, Ball Fresh Preserving, Rubbermaid, and Calphalon. Partnered with global cross-functional teams to build an innovative center of excellence within Newell Brands. Worked collaboratively with marketing, channel, sales, and eComm teams to support the marketing brand strategy.Led the PaperMate packaging redesign, which contributed to $1M in savings.Led the creative team in the development of Sharpie S•GEL new product development packaging launch which exceeded sales expectations in the first 8 months in the market, which was launched during the Covid–19 pandemic.Successfully oversaw 158 projects and 5,148 SKUs in 2021, which is up 41% over the 2020 deliverables for the GFX team.Led creative strategy and execution across multiple global brands.Led brainstorming sessions to generate innovative ideas and foster an environment conducive to best-in-class creative development.Maintained creative marketing trends knowledge and best practices.Direct report responsibility (10)

Kalamazoo, Michigan

Managed internal and external design teams in creating captivating marketing environments, and coordinated details between Marketing and Sales teams to ensure accuracy and timely delivery.Led the design development of a new trade show booth combining multiple brands, with minimal cost and new components. Overall savings of $250k over 3 years.Managed the development of engaging environmental graphics that enhanced brand identity and awareness, fostering consumer loyalty, retention, and fulfillment.Managed budgets, and schedules and determined requirements for projects and graphic design deliverables for all trade show booth activities.

Huntersville, North Carolina

Reduced trade show costs by 8.5% through improved planning, management of orders, shipping samples, and cost-effective structural changes.Managed the International Trade Shows budget of $850k to include: planning, execution of booth activities, and providing on-site support for the IBS and IHHS trade shows.Successfully led the design and delivery of the 2013 National Sales Meeting Showcase, keeping the budget to a minimum and working with tight time constraints.

Global

Fulfilled duties as Infantry Squad Leader, provided security for strategic weapons and served as a training instructor.Served in Operation Desert Storm and Humanitarian Mission, Restore Hope Somalia.Earned numerous awards and decorations.Honorably discharged