David Winking Email & Phone Number

Greater St. Louis Area

Providing consulting services to small and mid-sized companies in strategic planning and performance management with a goal of making change profitable.

Longmont, Colorado

Longmont, Co

Greater St. Louis Area

Greater St. Louis Area

Responsible for evaluating client profitability for North America and implementing action plans to improve financial results. Provided support to Global CFO for additional business units, including CFO responsibility for Momentum Entertainment Group and Graphic Orb subsidiaries.Accomplishments:> Developed and led the client segmentation study identifying key service metrics resulting in a more strategic implementation of creative resources and improved profitability.> Performed a critical analysis of the strategic plan for Momentum Entertainment Group and Graphic Orb resulting in recommendations to the Global CFO regarding the long-term viability of each.> Developed a new client modeling methodology to assist CPG client account team in successfully defending and expanding the client relationship resulting in a new revenue gain of approximately $2 million.

Led a lean organization and utilized a cross-functional team to support marketing, sales and wholesale operation divisions (1,200+ employees) of the $1.5 billion U.S. business unit. Provided strategic support to president and divisional vice presidents in performance management, including critical evaluation of business plans, analysis of performance metrics, identification of investment gaps and development & execution of action plans.Accomplishments> Led Commercial Spend Effectiveness project to develop resource allocation models identifying over $50 million in reallocations across consumer brands and levers to improve projected marketing ROI by over 5%.> Achieved a 26% reduction in customer relationship management expenses through development of position profiles to define acceptable levels of investment and consolidation of season ticket decisions to improve usage efficiency.> Achieved a 10% reduction in syndicated data costs and improved data efficiency through critical evaluation of requirements/usage and consolidation of data sources.> Reduced agency fee expense by 5% through consolidation of agency resources and implementation of formal defined scope of work for each consumer brand.> Implemented the InBev zero-based budgeting methodology and the marketing and sales package expense policies to support the monthly performance review presentation to senior management.

Responsible for developing and implementing marketing resource allocations totaling $1.4 billion that supported Company and brand marketing objectives across all functional areas, including media, creative development, sales promotion and administration.Accomplishments:> Led cross-functional team responsible for implementing Siebel Marketing Resource Management (MRM) establishing a comprehensive, end-to-end marketing process using marketing analytics to evaluate program results.> Achieved a 10% improvement in marketing investment efficiency through development and implemention of the marketing plan book format utilizing the Siebel MRM reporting platform, resulting in more timely identification of marketing issues & opportunities.

Responsible for development and execution of the Brand Management advertising production plan, including compliance with brand positioning and advertising strategy. Responsible for agency relationships and negotiation of annual agreements for domestic and international operations. Total budget responsibility of approximately $300 million.Accomplishments:> Developed and implemented the Anheuser-Busch Creative Resource Center to provide an on-line resource for creative assets and real-time project management resulting in annual cost savings of approximately $500,000> Developed and implemented a new advertising agency comp. program that increased flexibility and reduced annual agency expense by $4 million. Developed incentives for inclusion in agency agreements and established agency awards to recognize outstanding accomplishments.> Sourced and negotiated agency agreements for the UK and China to assist local mktg departments in the development and production of advertising.

Responsible for development & execution of the Brand Management advertising production plan, including budgets totaling approximately $150 million.Accomplishments:> Reduced per spot cost of commercial production by 55% over three years.> Initiated production roundtable to establish dialogue with production community to discuss production and talent issues & opportunities.> Established monthly budget reporting process to control Brand Management expenses and promptly identify operational deficiencies.> Established spec production program in conjunction with agency to provide opportunities for young directors.

Responsible for negotiating production and talent costs for all commercial production. Supervised two broadcast production managers and three talent services managers.Accomplishments:> Developed a production cost management system to capture data about key variables to improve negotiating leverage with production suppliers. Established production metrics to evaluate progress in reducing production cost.> Expanded production scope to include Busch Entertainment Corporation saving over $500,000 annually.> Wrote and published the initial Anheuser-Busch Advertising Production Guidelines.> Researched local market talent payment exception and assisted in the negotiation of such exception with the Screen Actors Guild.

Responsible for the overall planning, supervision and execution of selected audits of Company subsidiaries and Corporate departments. Duties included identification of deficiencies in internal controls, development of corrective action, communication of findings to management, supervision of staff and review of staff workpapers.

In-charge fieldwork auditor responsible for coordinating audit engagements and special reviews. Duties included auditing company financial information for compliance with GAAP, analysis of accounting procedures and internal controls, supervision of up to six staff, review of staff workpapers and communication of audit results to company management.Chicago office 1985 - 1987St. Louis office 1987 - 1989

Bs, Accounting

Activities and Societies: Beta Alpha Psi (Accounting honor society)

Education record