David Withee Email & Phone Number

Retired consultant still voluntarily helping manufacturers, typically headquartered outside of North America, enter/expand into the North American laboratory market. Clients typically have innovative products/features rarely before seen or used in North America, attractive to "first-mover" laboratory designers and owners. These products are typically at.

Assens, Funen, DK

Although a rep, I function as a direct Broen employee, responsible for all sales and marketing activities for Broen in North and Central America. This includes relations with distributors, architects and lab planners, casework and fume hood manufacturers and their dealers, and with the owner community. Broen, based in Denmark, is the largest manufacturer.

Suring, WI, US

Responsible for profitable sales growth in the construction project portion of our industry. We are a value-added supplier focused on customer-valued services and customer-defined quality product. We have expanded into multiple sales channels to reach niche markets underserved by existing vendor options.As a member of the senior management team I have been.

Responsible for all sales and marketing for this laminate casework manufacturer. Instituted several value-added programs to help dealers negotiate profitable business in growing niche markets, outside the traditional bidding process. Family concerns required a return to Wisconsin, leading to my current employer and position.

Managed development of 30-year long range plan, still being used today. Continued the strong growth of the organization.

Assens, Funen, DK

Management responsibility for the first North American sales office for this Danish manufacturer of laboratory fittings. Identified and solved product design issues for use in North America. Instituted profitable marketing and sales programs to succeed with this high-quality, value-added product. Success here led to my being actively recruited by the owner.

US

Various positions in marketing including Product Manager, Product Director and Director of Marketing. Three years successful marketing of wood laboratory casework, including sales volume and profitability records each year. Successfully repositioned the product for acceptance by high-end laboratory designers. Initiated training programs for both dealers.

Responsible for marketing of gas fireplace line, part of an industry-wide new product segment. "Explosive" profitable growth each year. Initiated a new product platform resulting in vastly improved manufacturing productivity combined with ability of dealers to display many options and features within showrooms and provide fast delivery of all.

One of four Product Group Managers (only non-family mgr.), with full profit/loss responsibility. Took over failing product group with three years of declining sales. Success fully launched new customer-need-focused marketing and sales initiatives to increase sales and profitability in the first year. Increased profitable sales volume resulted in first-ever.

Sole Marketing Rep for software start-up (church and private school). Inability of company to finish and provide completed software led to departure to next position.

Various positions in local, regional and national offices. Wanted to spend my first years out of college "giving back" to the community in honor of the many people who helped me in my youth. Helped create three new successful national programs. Local programs gained repeated awards and recognition for both program quality and growth. Successful.

Bs, Management (Sloan School Of Management)

Mba, Marketing

Education record