David Krupinski Email & Phone Number

Kent, OH, US

Reporting to the president, responsible for leading growth efforts of world-class custom manufacturer of dip-molded parts and tubing used in critical pharmaceutical, medical, hospitality and recreational applications.

Plymouth, Michigan, US

• Reporting to the CEO, led company’s efforts to identify, prioritize and pursue growth opportunities via new strategic partnerships, dealer network optimization and internal process redefinition.
• Drove sales to 158% of budget for collection of key dealer and non-profit accounts.
• Employed “Play to Win” strategy process to evaluate and prioritize more than three dozen strategic growth options; created cross-functional implementation teams and plans around priorities.
• Pursued fitness, senior living and physical therapy strategic partnerships to spur company and new product growth.
• Implemented a formalized dealer program to grow and optimize current distributor network to broaden footprint and ensure a more professional, consistent customer experience.
• Identified and implemented new revenue streams designed to increase average “cart” value of each customer transaction including add-ons like accessories, extended warranties, service plans and subscriptions.

Plymouth, Michigan, US

• Bridge position designed to enable early start for new business development role prior to new fiscal year.
• Analyzed business environment and prepared updated sales strategy for senior leadership team.
• Used Strategic Choice Cascade model to frame objectives, tactics and key next steps for implementation.
• Examined sales funnel and recommended optimization options to improve yield/conversion at all stages.

Streetsboro, Ohio, US

• Reporting to the CEO, responsible for overall business development for company as well as general manager assigned to aggressively grow the custom products (contract manufacturing) division.
• Grew custom division from $5 million to $20 million in budgeted annual revenue, exceeding five-year plan number in half that time. $36 million run rate budgeted by EOY 2023.
• Negotiated most lucrative contract in company history valued in excess of $30 million over two years with key customer.
• Overhauled org structure and processes to optimize customer response and promote cross-functional support. Revamped pricing strategy to ensure maximum revenue and profit by utilizing market intel to determine customer.
• Consolidated customer base and SKU count to optimize portfolio toward organizational strengths. Developed portfolio growth strategy centered around identifying target segments and customers based on opportunity size.
• Diversified portfolio of customers across a variety of categories and channels to include Yamaha, ORCA coolers, Children’s Factory, ECR4Kids, McCue, Kawasaki and Yale, among others.

Streetsboro, Ohio, US

• Built company’s product management, business insights and business development teams. Responsible for entire play and home product lines ($180 million annually, 50+ new SKUs/year) as well as expanding category.
• Developed and implemented “Play to Win” strategies and tactics to drive functional and corporate objectives.
• Established and managed formal insights-driven Stage Gate new product commercialization process to improve internal efficiencies, better prioritize development projects, increase margins and improve product success rate.
• Created new “masspirational” Kingsley Park product line and brand to target a more upscale consumer and win at higher price points. Increased category MSRPs and net margin by as much as 300% over existing products.
• Implemented balanced product portfolio approach to ensure prioritization by ROI, proper category coverage and diversified mix of core, adjacent and transformational projects.
• Introduced market-driven view of product strategy including using insights and trends to drive direction, positioning within the overall competitive landscape and transforming company from cost-plus pricing philosophy.

Woodbury, Minnesota, US

• Led company’s pro dealer, wholesale and commercial business units with P&L responsibility ($65 million in annual revenue). Responsible for all sales and marketing related to business expansion. Hired as successor to.
• Rebranded and relaunched North Star wholesale business into plumbing wholesale channel with new identity, product line, annual multi-spoke marketing plan and sales (rep) management strategy.
• Reorganized commercial business unit in pursuit of better performance including redesigning org structure, establishing sales targets and measures, determining RFQ response benchmarks and improving documentation.
• Implemented new commercial channel marketing plan including new products, PR and direct email marketing program.
• Developed new three-year sales and marketing plan for historically under-supported dealer network including entirely new org structure, North American branding program, channel growth strategies, upgraded sales toolkit.
• Identified and pursued opportunities for partnerships in health care field with Baxter and Steris.

Newbury, Ohio, US

• Built business cases and design initiatives in pursuit of international market penetration.
• Developed in-depth understanding of market environment including consumer trends/preferences, competitive landscape and applicable technologies. Led cross-functional product and market development teams.
• Secured purchase commitments from new OEM partners (Vaillant GMBH); resulting revenue: $20 million in two years.
• Championed company’s “smart” connectivity initiative.

Newbury, Ohio, US

• Identified and developed new strategic growth opportunities via new market channels, partnerships and acquisitions.
• Initiated and cultivated retail store partnership program with The Home Depot from an initial 30 locations in one market to more than 900 nationwide responsible for more than $100 million in retail revenue to date.
• Established and led Monument® Water Systems new wholesale business unit and product line.
• Commenced relationship with Lowe’s that culminated in on-shelf product placement across Canada.
• Established and managed business development team comprised of corporate and field-based professionals.

Newbury, Ohio, US

• Managed company’s primary residential market development responsible for the majority of corporate revenue and profit.
• Researched market opportunities to determine product mix, certifications, pricing, distribution and promotion strategies.
• Launched stylized residential water treatment product in the UK resulting in more than $30 million in sales to date.
• Introduced new product lines in France resulting in more than $15 million in sales to date.
• Created national builder program to leverage home building occasion as an introduction to water treatment.
• Headed cross-functional product and market development teams.

Newbury, Ohio, US

• Overhauled and managed global residential water treatment product line responsible for $50+ million in annual revenue through company-owned subsidiaries, international distributors and 500+ independent dealers in.
• Instituted new product naming scheme and personally created numerous product and feature brands including Mach®, OverDrive®, Purefecta®, QuickFlo®, Syntrex®, SulfurGuard® and Biopure®.
• Pioneered a product development culture that centers all product attributes, including aesthetic, performance, interaction and technical aspects, around the needs and wants of the end user.
• Cultivated co-development partnerships with Pall Corporation and Sub-Zero.

Newbury, Ohio, US

• Initiated and created nearly all types of marketing communications, including advertisements, public relations, Internet marketing, literature, sales videos, dealer communications and newsletters.
• Managed advertising and public relations agency relationships. Served as main media liaison and company spokesperson.
• Established and managed promotional partnerships with Maytag, KraftMaid and Hometime.

Bsba, Business/Marketing

Mba, Business/Marketing

Education record