Global Digital Marketing & Media Manager B2B / B2C. Manage talented global paid digital and media team at Poly HQ, using a data-driven approach to optimize performance and ROI on all digital programs. Oversee search, paid social, content syndication, and out of home. Demonstrated global enterprise B2B demand gen and pipeline support. Global paid media strategy and consulting. Global consumer paid media GTM support.

Overseeing the development, implementation, measurement and analysis of marketing plans and campaigns, including email marketing, web content, print, multimedia and social media; Measuring campaign efficacy via Google Analytics and adjusting campaign strategy and engagement when required; Producing content and serving as primary content editor for web, email, print, graphics, multimedia and social media engagement; Working with Programs team managers to ensure development of goal-driven marketing campaigns for a variety of internal audiences, including college students, postdocs, professionals and outside organizations; Planning and implementing on-site social media strategy for the largest annual diversity in STEM national conference, including pre-conference development of social media street team and real-time coverage of conference events across several social media platforms (Twitter, Facebook, Instagram, Google+); Assisting in the development and roll-out of conference event management system and website, including site UI design, navigation and registration paths, graphics and content; Producing multimedia tutorials to prepare students for national conference attendance; Redesigning primary email marketing templates to ensure mobile-friendly engagement and to mirror current marketing best practices; Presenting campaign efficacy analytics reports, demonstrating cause/effect relationships between email and social media campaigns and web landing page sessions generated; Producing long- and short-form web content to drive user engagement. Photographing annual conference events, regional meetings and annual leadership institute.

Produced internal and external communication and marketing material, including staff letters and memos, PowerPoint presentations, web content, news articles and press releases; Responded to media and public inquiries; Maintained brand management compliance; Performed event and initiative photography and videography; Arranged and hosted congressional visits; Created and implemented multi-platform communication campaigns to promote and support company initiatives; Administered comprehensive benefits plans; Conducted annual benefits presentations; Performed employee reviews and administered pay increases.