David Wolff Email and Phone Number
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While leading brand and marketing strategy, creative, media, and insights, it has given me an intimate view of the opportunities and challenges faced by numerous B2C and B2B businesses, big and small, in many verticals—brands like UPS, Amoco, Macy’s, Cadillac, Maid Brigade, and Aaron’s. My work is about maximizing the potential of the brand; driving traffic and growth by fostering awareness, engagement, and consideration, supported by enterprise-wide brand consistency, multi-cultural relevance, and budget efficiencies. For me, it’s all about fostering a culture that generates great ideas. It’s essential for creatives and strategists to work as unencumbered as possible in an environment that faithfully encourages innovation and personal excellence. My role is to ensure that all stakeholders believe in the strategy and are able to recognize an idea’s potential in proper balance with the implied risks. I help everyone assimilate business objectives, the situation at hand, consumer insights, market conditions, legal constraints and operational realities along with nuanced relativity about what really matters to the customer. When it goes well, the marketing team and the executives maintain clarity, consensus and confidence in the go-to-market plan… and we win.My clients look to me as a trusted advisor who will tell them the unvarnished truth. I develop the team and lead brand positioning (internal and external), storytelling and creative development, integrated marketing planning, budgeting & optimization, brand & promotional campaigns, lead generation, media strategy (paid, owned and earned), qualitative and quantitative consumer research, market assessment & segmentations, program measurement and optimization, and ad agency relationship management. I am always happy to take a call and invest an hour to discuss how I may be able to help enhance the success of your business. Text me and we’ll schedule the slot. 404-660-0801
911 Restoration - The Fresh Start Company
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Cmo - Executive Director Of Marketing911 Restoration - The Fresh Start Company Oct 2022 - PresentVan Nuys, Ca, UsMy current position leading marketing for 911 Restoration is a truly special opportunity for me. This is the most human of brands driven by a culture that genuinely identifies with the value of empathy in customer relationships. It comes from the recognition that the impacts of a water, fire or mold disaster is traumatic; that people in crisis require special care and communication. This is a company built around the spirit of having people’s backs; our customer’s as well as each other’s. I am genuinely excited about the team and my role in growing the business and helping each of our franchisees thrive in their local markets.My career leading strategy, creative, media, and insights on both the agency and client sides has given me an intimate view of the opportunities and challenges faced by numerous B2C and B2B businesses, big and small, in many verticals—brands like UPS, Amoco, Macy’s, Cadillac, Maid Brigade, and Aaron’s. I am at my best when I am a trusted advisor who can provide the unvarnished truth. My work is about maximizing the potential of the brand; driving traffic and growth by fostering awareness, engagement, and consideration, supported by enterprise-wide brand consistency, multi-cultural relevance, and budget efficiencies. I develop the team and lead the brand positioning (internal and external), storytelling, and content development, integrated planning, budgeting & optimization, branding and promotional campaigns, lead generation, media strategy (paid, owned and earned), qualitative and quantitative consumer research, market assessment & segmentations, program measurement and optimization, and ad agency relationship management. I am accessible and always happy to invest some time to give back by listening and providing feedback on the potential of your brand. Text me and we’ll schedule the slot. 404-660-0801.
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Managing DirectorGrowthquest, Llc. Jun 2019 - Mar 2023GrowthQuest provides strategic brand and marketing communications explorations to help businesses establish a new offering or improve their performance. We help to identify and develop the strategic roadmap to new possibilities and new ways to go-to-market that more fully leverage an understanding of the customer, the market, and your core competencies and resources. As needed, we plan and execute the plan with integrated marketing programs leveraging paid, owned and earned media to drive traffic, awareness, consideration, engagement, sales and enterprise-wide brand consistency. There are critical questions that when answered point to how to improve your brand's performance. Every brand should ask these critical questions every two to four years. In as little as 45 days you'll be seeing new possibilities and a new path forward. -
Cmo - Vice President Of Marketing And CommunicationsDfm Data Corp., Inc. Dec 2019 - Mar 2021Atlanta, Ga, UsDFM Data Corp, Inc. is part of the emerging digital supply chain, serving providers of Dynamic Freight Matching (DFM) services. We enable the collaboration of DFM providers to share transaction data to eliminate phantom loads and phantom capacity and provide visibility to loads and capacity outside of their existing networks. This dramatically enhances their reach and growth potential. We process, protect and anonymize transaction information from DFMs. Dynamic Freight Matching is done by connecting dynamic assets (Driver, Tractors, Trailers) to Shippers Transport Orders with a system and method that identifies the transport providers Service areas, equipment types, insurance and availability to move transport orders.Dynamic Matching drives cost savings, generates productivity gains and can provide a near real-time visibility of goods in transit and for industry price and capacity discovery.DFM Providers that elect to share transaction, shipment, and exception data with DFM Data Corp will benefit from the analysis of the Business Intelligence and Machine Learning that is applied to this new data-set for near-real-time view into this dynamic and always changing transportation market. -
Director, Creative And MediaAaron'S, Inc Oct 2013 - Jun 2019Atlanta, Ga, UsReporting to the CMO – Progressive accountability for omni-channel brand strategy, integrated campaigns, customer-facing content, promo performance, brand and media KPI measurement & optimization.Key Focus Areas and Impact - Creative content, media planning and buying, consumer & market insights, TV, radio, and photographic production, ad agency relationships, stewardship over $40MM+ paid media, creative and insights budget• Directed the development of the “store of the future” new customer experience and brand position. A multi-store test yielded 13+ months sustained 130% comps - is in the process of converting all stores to the new model • Redeveloped the brand position for legacy stores - the new creative performed in the top 2% of all ads for brand KPI’s and emotional engagement - increased “intent to shop” by 18%, “intent to buy” by 21%, generated more than 20 million completed views on YouTube with the new 60 second English and Spanish language TV spot• Produced $3+ million a year in cost savings by restructuring and renegotiating 200+ million piece direct mail program• Enhanced Hispanic media efficiency by 35% and ensured consistent cultural relevance by transitioning to “total-market” multi-cultural media strategy and creative executions T• Team Builder/Leader of a high-performing/integrated 25-person team (Internal and partner agencies) media, creative, strategy and insights -
Director, Strategy And Creative DevelopmentAaron'S, Inc Oct 2009 - Sep 2013Atlanta, Ga, UsReporting to the CMO for a national furniture, electronics and appliance retailer with 1500 corporate and franchise owned stores in 48 States – Accountable for store traffic growth, brand awareness, internal creative operations, brand strategy and positioning, brand and promo concept development, annual and seasonal campaigns, grand opening support, store POP and collateral, corporate & franchisee store marketing toolbox / local support Key Focus Areas and Impact• Generated 15,000+ attributable new customer deliveries per month for 7 months and enhanced the database with 180,000 tier-2 prospect leads by developing and managing a new, integrated promotional activation• Established internal TV, radio and photographic production capability saving 42% in production costs and cutting production turnaround times in half• Created company’s first on-air creative integrations partnered with The Jimmy Kimmel Show – each airing delivered more than 10,000 web leads• Grew awareness of Aaron’s NASCAR team sponsorship with Michael Waltrip and Mark Martin with multi-season TV campaign “The Odd Couple” – Aaron’s rose to become the 2nd most recognized sponsor name in NASCAR
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Vice President, Strategy And Creative DevelopmentCarroll/White Dec 1995 - Sep 2009Atlanta, Georgia, UsReporting to the President for a Full-Service Marketing Agency - Accountable for client success and agency profitability performance. Key Focus Areas and ImpactConcept Development, Design, Brand Strategy, Creative Development, Digital and Social Marketing, and New Business Development. Owned client relationships, providing strategic leadership, executive creative direction, TV and Radio production, writing, and daily supervision of creative, production and consulting staff.• Developed and launched the new brand and mark for “Travel Sentry” and grew licensing revenues from $0 to more than $20MM a year after a steep post-9/11 decline of the Travel Goods Industry. Launched the national ad campaign co-branded with Brookstone stores with an NBC Today Show live integration• Spearheaded Rent-Rite Stores brand, franchise and consumer marketing programs, fulfilling the primary objective of quickly establishing stable P&L’s of more than $1MM per store/per year for 100 stores and then selling the company for $175MM• Redeveloped the Maid Brigade service and franchise brand positions – increased franchise sales 400% and improved DM performance from 0.5% response rate to 3.6% response rate, increasing MB’s new client acquisition by 17%, and decreasing the avg. cost of acquisition of a new customer from $140 to under $100 • 2005 to 2009 - Created and led a profitable new consulting practice for the agency - within 24 months adding more than $2MM in new fees from verticals in which the agency had no previous experienceTeam Builder/Leader of 10-person cross-functional team in Concept Development, Design, Brand Strategy, Creative Development, Digital and Social Marketing, and New Business DevelopmentTeam Builder/Leader of 10-person cross-functional team in Concept Development, Design, Brand Strategy, Creative Development, Digital and Social Marketing, and New Business Development
David Wolff Skills
David Wolff Education Details
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University Of Florida
Frequently Asked Questions about David Wolff
What company does David Wolff work for?
David Wolff works for 911 Restoration - The Fresh Start Company
What is David Wolff's role at the current company?
David Wolff's current role is CMO / Brand Strategy / Creative Strategy / Media Strategy / Customer and Market Insights / B2C B2B / Always Team Before Self.
What is David Wolff's email address?
David Wolff's email address is da****@****ons.com
What is David Wolff's direct phone number?
David Wolff's direct phone number is +140466*****
What schools did David Wolff attend?
David Wolff attended University Of Florida.
What are some of David Wolff's interests?
David Wolff has interest in Civil Rights And Social Action, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is David Wolff known for?
David Wolff has skills like Advertising, Email Marketing, Social Media Marketing, Marketing Communications, Direct Marketing, New Business Development, Online Advertising, Marketing, Marketing Strategy, Social Media, Retail, Strategic Planning.
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