Walr is a data creation partner unifying smart technology and thoughtful expertise to drive our customers' growth. Our proprietary tech solution, the Walr Platform, truly simplifies the research process. It combines the best of survey design and panel management with state-of-the-art data collection, analysis, and reporting. Our innovative platform provides customers with the most intuitive and efficient market research solution.

- Led Sago’s global community engagement and recruitment teams driving panel growth and member engagement with Sago’s communities in over 40 countries, including the development, branding, and launch of Sago's newest community, SayMore, which now has over 1M active members.- Responsible for implementing communication, branding, engagement, recruitment, and social media strategies aimed at maximizing ROAS, enhancing panelist engagement, growing key demographics within each of Sago's communities, and improving the overall panelist connection with Sago brands. These improvements were responsible for elevating member re-engagement to over 5% among lapsed users.- Responsible for driving new partnership opportunities and maintaining existing partner relationships, including prospecting, relationship building, modeling, negotiation, and implementation of key partnerships, most recently signing 7-11 Canada, one of the premier partnership opportunities in Canada.- Versatile leader and problem-solver capable of stepping into any situation to drive change, including proven results across support, engagement, communications, procurement, and project management functions within the organization.- Worked closely with the executive team, internal cross-functional teams, and external stakeholders including presentations, project planning and delivery, developing employee skills, and other key leadership initiatives.

- Revamped Sago's panel recruitment and social media strategies to build stronger, more engaged communities.- Managed Sago's panel recruitment and social media teams focused on growing key populations among the company's panel assets and improving engagement processes.- Utilized data to drive key planning and optimization accross the member acquisition and engagement space, which led to an 80% reduction in social media acquisition costs, 4%+ Meta engagement rate within 12 months.- Heavily involved in the strategy and design of large-scale, niche audience-building initiatives for clients across the healthcare, B2C and B2B spaces- Led the planning, execution, and ongoing optimization of digital, grassroots, and organic acquisition campaigns for Sago's panel assets.

• Grew Maru’s global partner network by developing strategic partnership opportunities to enhance the company’s lead generation capabilities, growing the network by over 200%.• Responsible for the strategic and technical execution of member recruitment for Maru/Matchbox's proprietary communities, Maru Voice Canada, Maru Voice UK, and Maru Springboard America, resulting these offers becoming two of the most sought after affiliate campaigns in the market.• Single-handedly covered all incoming sample and recruitment procurement requests for Maru Group in the UK and EMEA region.• Responsible for the development of best practices, pricing, process/workflow, documentation, and reporting in support of the growing needs of Maru’s community recruitment business.

• Lead the procurement team responsible for client community development with a win rate of over 30%. Notable clients include Coca Cola, Kraft, Hershey, Molson Coors, Whirlpool, Goodyear, Microsoft and Diageo.• Designed and developed anti-fraud processes to reduce the incidence of fraudulent signups across all proprietary and client communities, saving over $150,000 per year.

• Responsible for the creation, execution, and analysis of strategic campaign plans using a range of media channels including affiliate networks, social media, co-registration and email.• Developed and maintained partnerships with global digital media suppliers, including prospecting, contract negotiations, campaign analysis, and creative development.• Leveraged strong problem solving and analytical skills to successfully manage the company’s lead gen budget while consistently exceeding volume and quality KPIs.

• Responsible for the creation, execution, and analysis of online campaigns using a range of media channels including affiliate networks, social media, co-registration, email and other media.• Manages purchased recruits for Maru/Matchbox client ICs, which includes educating clients on traffic types and performance, developing recruitment plans for client communities, and managing Maru/Matchbox's partner network. • Develops and maintains partnerships with digital media suppliers and affiliate networks worldwide, including prospecting, negotiations, campaign setup, testing, and performance analysis.• Responsible for maximizing conversion rates and source quality, which entails the creation of new copy, landing page and email communications to increase retention and continually improve conversion rates.

• Developed and maintained partner relationships throughout the EMEA region, including negotiating project costs, deliverables, and rate cards in order to meet client budgets• Provided guidance, feasibility and costs for all incoming project requests.• Responsible for selling over $500,000+ of inside B2B sales between January and August 2014 after exceeding performance targets in the Quotations role and being asked to help expand the business unit's reach in the media and PR industries.• Worked closely with multiple internal and external business units, including sales, insight managers, client services, operations and marketing.• Notable clients included Ketchum, AMV, 3 Monkeys, Freud, Manchester City Football Club, Betfair, British Gas, Global Radio, and ASDA.

• Managed incoming internal and external requests for sample and provided proposals for world wide quantitative and qualitative studies using both proprietary panels and a network of trusted partners. • Worked closely with internal sales and research teams to meet client needs involving online sample and field timings.

• Responsible for writing, compiling, and distributing shareholder reports and press releases.• Planned field operations for geologist excursions.• Created PowerPoint presentations for management and geologist presentations.• Worked closely with employees in Vancouver and Bangkok to ensure efficient inter-office communication.

• Responsible for shift scheduling, administration, reservation systems, marketing and hiring for the hotel.• Implemented new reservation and room management systems to improve decreasing reservation numbers and scheduling conflicts. These systems resulted in an 84% increase in occupancy within two months.