The Internal Revenue Service's Online Account (OLA) product is a desktop and mobile experience for taxpayers to manage their tax balances owed to the IRS.• Led a lean-agile team of researchers, designers, and content strategists in delivering top-notch design, user testing, and research services for the IRS Office of Online Services (OLS)• Contributed to the successful launch of Make a Payment (MaP), which generated nearly $3 billion within three weeks of release and led to YoY increases in payment transactions from MaP by 128% and payment plans established in OLA by 105%• Boosted usage of IRS.gov and OLA with 1.9 billion visits (18.93% YoY increase) and 11 billion page-views (18.72% YoY increase) for IRS.gov, and 64% YoY increase in page-views and 119% YoY increase in sessions for OLA. Also increased total installment agreements established by 46% YoY.• Served as main point of contact for Mediabarn's UX research and design teams, shaping IRS user experience strategies and design, and delivering high-quality UX services• Reduced new team member onboarding time by months by creating an onboarding dashboard with organization charts, project history, and tool/process guides and tutorials• Provided strategy recommendations to Mediabarn and IRS federal leads for UX projects, methodologies, and frameworks• Assisted federal leads with design strategy and stakeholder management, facilitating working sessions and cross-team communication• Demonstrated exceptional leadership skills and expertise in UX research and design while collaborating effectively with clients and team members

Advising brands and businesses on product, UX, growth marketing, and content strategies. Activities include leading integrated marketing programs, researching, conceptualizing and developing strategy documentation, blog writing, client management, web development, building prototypes and proofs-of-concept (html, javascript, python), AWS account and infrastructure management, and leading cross-functional development teams.

Set For Success (S4S) is a Capital One mission focused on reducing friction and maximizing spend during the first 90 days of the customer journey. Core experiences include on-boarding, activation and fraud (identity) resolution.• Leading two teams of 5-7 developers, Android and iOS, through the Agile process.• Helping customers resolve suspicion of identity fraud via GovID.• Spearheading a cross-channel initiative to ensure S4S features are consistently instrumented to ensure accurate reporting of engagement and backend health in realtime.• Worked across enterprise development teams to align initiatives.• Creating and managing throttled release strategies.

DFY is an AARP initiative targeted at increasing customer retention, satisfaction and Net Promoter Scores for 1st-year members in the 50-59-year-old cohort.  The program focused on Acquisition, Join Flow, On-boarding, Engagement, and Communications.• Developed adaptive personalization strategy using AI to create and update dynamic segments • Thought leader for the experience - browser, mobile browser, app, email • Created engagement strategy using slalom skiing as a metaphor for how we drive users through “gates” or engagements (approach, passthrough, reward) • Worked across functional scrum teams to align cross-enterprise initiatives

Led 10-15 person studio teams creating digital experiences. Set engagement strategy and served as primary point of contact for clients, stakeholders and Deloitte teams external to Deloitte Digital. Focused on managing revenue, extending engagements, and delivering world class digital products.• Successfully led team in creating a new information architecture and user experience for a sales training portal for an independent federal agency.• Generated $5 million+ in sales for Deloitte through engagement with a large federal transportation company• Spearheaded delivery of Commonwealth of Kentucky kynect Mobile App

Product manager for AOL mobile content apps on Android, iOS, Windows Phone 7, and Windows 8 platforms for brands such as AIM, Autoblog, Engadget, TechCrunch, and TUAW.• Led 12 AOL Brands to over 2.5M Mobile App Downloads through 56 Mobile App releases• Accounted for ~$1M in Ad revenues through the creation of in-app display and sponsorship opportunities.• Developed and maintained AOL Mobile’s 3rd Party Developer Program, establishing relationships with outside developers around the globe, negotiating preferred rates for the development of AOL Mobile Apps, and managing those vendors through the development of AOL mobile apps.

hitME was a new business model for electronic greetings. hitME's e-greetings were created to serve as occasion-based as well as casual communications. Utilizing the HitMe platform users were able to choose from a selection of cards and attach a digital gift. The sender could select a song from a vast library (just like iTunes) and attach the song as a downloadable gift to the card. Additional gifts were digital downloads in the form of albums, video games, digital books, films, television programming, and other forms of digital gifts such as tickets, and gift cards.

David South Digital has extensive multi-platform experience developing and producing content for web, video, mobile, interactive television, in-store media, and digital out- of-home. DSD approaches clients' needs with a strong strategic, creative, business, and operational focus.Industry Experience:Branded Entertainment | Digital Media | Information Technology | AdvertisingAreas of Expertise:Creative | Advertising Technologies | Product Development | Branded Entertainment | Business Strategy David South Digital provides Strategic Content Development & Digital Marketing Services to:Advertising Agencies | Public Relations Firms | Content Creators | Brands | Marketers

• Delivered 10% interaction rates for the American Express Open Forum branded video campaign which was distributed via video players embedded in ad units on contextually relevant web sites such as Forbes, Bloomberg, and Tribune properties and broadcast network affiliate sites• Drove outstanding returns on investment for clients through development of campaign strategies, efficient and effective media buys, performance-oriented creative, and insightful mid-flight campaign optimization utilizing TFN’s Branded Entertainment Platform for American Express, The Army National Guard, and the Arizona Office of Tourism, among others• Led product development of online video platform through creation and management of specifications, schedules, and market entry strategies • Conceptualized, and implemented Branded Entertainment Platform product enhancements, guided by experience gained through intense platform usage and tight integration with external clients, partners, and users• Aggressively negotiated contracts for new business and successfully executed renewals• Successfully led day-to-day operations and staff including Ad Sales, Ad Operations, Marketing, and Development Personnel in the production of cutting-edge branded entertainment experiences that consistently delivered interaction rates more than three times higher than the industry average

• Successfully defined and directed brand identity and positioning for all external faces of Balywho, Inc. including Balywho Broadcast Network: BBN, a graphic slideshow that was uploaded to displays installed in the elevators of Class-A high-rise buildings• Led an enthusiastic team of designers in defining the “look and feel” of BBN’s daily broadcast• Provided overall broadcast strategy for BBN• Created campaign strategies for BBN advertisers including HBO and Discovery Networks, delivering a high return on investment for targeted campaigns through media analysis and results measurement• Created an efficient, daily, editorialized content experience with a fair market value of $17,000 per month for actual costs of $7,000 per month• Led product development of broadcasting platform by creating and managing specifications as well as market entry strategies

• Defined effective and lucrative IPTV content strategy focused on products and services targeted to consumers through retail channels and ATHM’s cable partners• Gained internal traction for interactive television content strategy by successfully evangelizing the service to various internal ATHM groups, including CEO George Bell and the board of directors• Established and coordinated productive partnerships with major entertainment industry players, including entertainment studios, television networks, and record labels• Created new product specifications, conceptualized follow-up products, and drove market entry strategies as member of senior product development team• Represented IPTV product at industry events/trade shows

• Increased Wal-Mart Electronics department sales by 15% in 1,950 stores through the launch of interactive preview systems• Exceeded division goals through the establishment of vendor relationships and advanced the production of more than 100,000 assets needed for launch within a 60-day window• Led product development team and maintained development plans and product specifications, conceptualized new products and product upgrades, and conducted consumer focus groups• Negotiated more than $500,000 in annual savings for all video editing and encoding services through the establishment of vendor partnerships• Developed enduring partnerships with major movie studios and record labels to ensure a constant flow of content into the production pipeline• Launched Wal*Mart TV in 1,950 stores nationwide and successfully amassed a broad audience of more than 20 million viewers per week• Produced content and launched Interactive channels for major domestic retailers (Wal*Mart, Kmart, and Best Buy) utilizing in-store broadband networks linked nationwide by satellite

• Senior team member of award winning group that implemented a fully functional, technically rigorous, forward compatible, broadband interactive television service which exceeded performance expectations in test markets around the United States• Senior member of product development team contributing conceptual designs, mock-ups, and competitor evaluations• Led hardware and software integration through the testing and evaluation of set-top software performance • Produced, directed and designed ITV interface animations, idents, bumpers, and VOD package promotions• Led a highly efficient creative team in the production of rapid prototyping assets• Researched and selected digital video technology partners and other emerging design tools/techniques/methodologies• Established advanced animation rendering processes utilizing alpha channels to reduce files sizes and optimize performance

• Wrote and Produced content for an educational, interactive laser disk based program created for school systems