In my role as a freelance Data and Business Analyst, I collaborate with stakeholders and businesses to meet resource requirements and workflow constraints, ensuring a smooth go-live deadline. I advise and assist small businesses, entrepreneurs and creatives on managing data, digital resources, content management, and e-commerce fulfilment leveraging no code, AI and automation solutions optimising their workflow for marketing, content management and sales fulfilment.I am currently working on new storytelling platforms for collaborative writing and researching deploying local LLMs for personalised knowledge experts. Additionally, I have developed a product for wide-scale adoption by small businesses and solo entrepreneurs. - Set up and maintained an e-commerce platform, overseeing digital content management and customer interactions.- Planned and implemented stock and data transfer between fulfilment distribution centres. Collaborated with all stakeholders to to meet their resource requirements and workflow constraints to ensure the go-live deadline was meet without any interruption to the supply chain.- Advised and guided a small business to design a Notion.so platform to organise digital resources, manage social media posting, and track customer queries and orders.• Built and optimized Custom GPTs to create knowledge experts chatbot.- Implemented a modular GPT architecture, enhancing accuracy and consistency for complex, multifaceted tasks.- Created a computational system categorizing questions based on opening words, mapping them to philosophical disciplines using NLP and rule-based algorithms.- Designed a categorization framework analyzing questions' purpose, intent, and context, utilizing graph and vector databases for concept mapping.- Demonstrated proficiency in blending philosophical analysis with data science, machine learning, and database management techniques.

- Spearheaded logistics, data management, and sales operations for a publishing SME, overseeing 137,000 SKUs across digital, physical, and print-on-demand markets in Europe, North America, and Asia-Pacific.- Managed over 300 ONIX/HTML/XML data feeds monthly, ensuring data accuracy and optimized metadata for enhanced product discoverability across platforms like Amazon and Vitalsource. Optimized over 200 outgoing data feeds per month to improve product visibility.- Ensured metadata accuracy and compliance with industry standards such as ONIX, improving product representation and searchability on major platforms. Maintained collaborative relationships with key data aggregators including Nielsen and The Bibliographic Data Service.- Developed and implemented an in-house ERP/MRP forecasting system using Excel Power Query and VBA Macros, increasing inventory availability to 98.7% and reducing overstock by 20%. This custom-built solution enhanced product lifecycle performance and increased overall operational efficiency by 80%, accounting for nuances across 20 different client systems to monitor supply chain, predict demand, and report on price and availability.- Leveraged data analytics to optimize supply chain efficiency across multiple distribution channels, managing 500,000 units annually and balancing inventory for B2B and B2C markets, including Amazon Marketplace and direct-to-consumer sales.- Led a team of four in process optimization and workflow streamlining, achieving an 80% reduction in manual tasks through automation projects and improved internal processes.- Collaborated with cross-functional teams to scale business operations, contributing to a 6-fold increase in turnover over eight years through aligned efforts in sales, logistics, marketing, and customer support.- Utilized advanced data visualization and reporting in Power BI and Domo to create KPI reports, track supply chain performance, and facilitate informed, data-driven stock adjustments.

• Collaborated with the actuarial team to manage Defined Benefit and Defined Contribution pension schemes, ensuring accurate calculations and regulatory compliance.• Handled complex customer inquiries, providing detailed explanations of pension options and guiding clients through regulatory considerations.• Managed large datasets for pension scheme members, ensuring data integrity and seamless access for clients and internal teams.

• Led a team of 11 in a high-volume call center, providing exceptional customer service for savings and mortgage products to residential customers.• Implemented performance tracking systems and coaching programs, resulting in a 15% increase in team performance and customer satisfaction.• Developed team-wide initiatives that boosted sales performance, contributing to multiple awards recognition for the team.

Providing research and teaching cover for Dr Steve Rawle, lecturing to over 60 students and running tutorial and seminar classes in Media and film studies. I organised and prepared tutorials and seminars, held one to one tutorials with students and marked essays on the online assessment portal.

• Managed book acquisitions and cataloguing, ensuring timely fulfillment of faculty and student requests.• Streamlined acquisitions processes by fostering partnerships with external suppliers, enhancing resource availability.• Spearheaded bibliographic data entry and metadata management initiatives to optimize resource discoverability.

• Managed weekend operations at the Edward Boyle Library, overseeing a team of nine staff and ensuring high-quality service delivery standards.• Provided front-line support to students and staff, assisting with technical inquiries and troubleshooting access issues related to library resources.• Developed and implemented training programs that improved staff efficiency, reducing errors by 18% and enhancing overall team performance.