David Trahan Email & Phone Number

San Francisco, California, United States

Usable strategy that’s worth the time & money; informed by 17+ years of experience.USA, Canada, Mexico, Caribbean, Latin America, EMEAClients: Hilton Worldwide, Omni Hotels & Resorts, Marriott International, Hyatt Hotels, IHG, Dolby, Morgan Stanley, Novartis, Inspire Schools, IHOP, Droit, L-NutraEnabling companies & brands to understand, talk about, and express who they are and why they matter internally & externally. B2C, B2B, NGO.Working with agencies to supplement strategy needs, develop services & methodologies, and build new client relationships through value-adding intelligence.Offerings: Positioning, value propositions, verbal identity, language toolkits, communications strategy, strategic communications, content strategy & planning, go-to-market plans, messaging strategy, internal collaboration/workshops, presentation storytelling, brand storytelling, marketing campaigns, research & insights, internal communications, new service design /pilot/ development/ rollout. B2B & B2C.Experience in many categories including hotels, travel, CPG, SaaS tech, transportation, NGO, apparel, restaurants, telecom, insurance, and finance.I work directly with clients at all levels, getting executive buy-in and working with teams to implement strategies across touchpoints. I offer many services that I’m able to own independently and provide plans, timelines, and presentations for. I collaborate with executives, senior leaders, and execution teams in order to conceive of, sell in, and execute projects.

San Francisco Bay Area

Clients: Marriott International, The Guardian, Unilever, Manulife, Johnson & JohnsonDeveloped scalable strategy services, custom designed to meet the needs of our clients as part of how we build in-house and custom agency teams.Developed go-to-market strategies for product launches (content strategy, customer journey, channel plan, content plan, messaging)Developed national and international big idea campaigns for B2B & B2CLead strategy to pull-through of big idea campaigns across the marketing funnel, making big ideas work hard for every part of the business.Developed unique positioning strategies, value propositions, communications tools, and brand experience/ activation tools that enable brands, teams, and organizations to tell their most effective stories.Supported internal communications storytelling such as executive presentations, sales materials, marketing plans, and speeches.Collaborated with senior-level marketing leadership to develop integrated marketing plans & execute collaborative marketing planning workshops.Provided research, trend, and marketing opportunity reports that bring new, culturally-relevant marketing opportunities to clients.OLIVER is the unrivaled expert in designing and operating in-house agencies. Each bespoke solution provides the strategic, creative, and production talent of external agencies – with the speed and nimbleness that comes from collaboration under the same roof. Our client partners benefit from better, faster, more efficient outcomes, at the scale and pace of modern marketing. In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year. OLIVER part of the Inside Ideas Group (IIG) which joined The Brandtech Group (formerly known as You & Mr Jones) in January 2019.

Alameda, Ca

Was responsible for digital brand team collaboratively executing 20-30 brand stories and major product launches per season which included content strategy, storytelling approach, digital experience, and user journeyDeveloped new approaches to content & e-commerce that leveraged creative storytelling and performance data to increase engagement and conversion on thenorthface.comManaged $1.5MM content budget that included vendor relationship and contract negotiationsWorked with internal teams across marketing, ecomm, PR, social, direct-to-consumer, media, and digital to reform planning processes and maximize budget & time efficiency Part of advisory group selecting grantees for the Explore Fund which gives out $500k/year in funding to nonprofits and outdoor programs – focusing on conservation, diversity, and underserved communitiesDeveloped social good campaigns fusing product initiatives with cultural advocacy and charitable giving (A Woman's Place is on Top, Walls Are Meant for Climbing)Workshop leader at first-ever LGBTQ+ Outdoor Summit

San Francisco, Ca

Clients: Levi’s, Intel, SoFi, Marriott International, Wynn Hotels Las Vegas, Nestlé, AccentureCreated first ever global digital booking campaign unifying all Marriott International hotels in North America & The Caribbean under one strategy & creative idea. Developed sponsorship marketing strategy for multi-year $8MM Marriott & NCAA partnership that led to $200MM in revenue.Developed brand positioning and multi-audience messaging for major global services organizations at Marriott InternationalCreated digital strategies & marketing campaigns for Levi’s, Nestlé, SoFi, Intel and Wynn Hotels Created a social media strategy, brand persona/voice, and implementation plan for Accenture C-Suite leadersConducted and presented competitive, brand, category, and cultural trend research & insights across multiple clients for campaign development and business planningLed strategy on several successful new business pitches as a consultant for multiple ad agencies

San Francisco, Ca

Clients: T-Mobile, Neutrogena, Charles Schwab, Bay Area Discovery Museum, Del Monte, Carefree, Lactaid, TylenolActed as thought leader and strategic resource to senior clients that led to a larger role for the agency in campaigns and business planning across clients Developed evergreen in-store digital experience strategy, tactics, and web/social extensions for the T-Mobile flagship store in Times SquareCreated digital strategies and content/campaign executions across web, social, publisher media, mobile, CRM, in-store, mobile, and celebrity talent channels for multiple clientsCollaborated with cross-functional agencies (media, PR, TV, print, in-store) to develop integrated 360 big idea marketing campaignsCreated brand strategies including positioning, messaging, personality, voice, and brand experienceDeveloped and presented trend and insight reports to inform business planning, campaign development, and major strategic initiativesConducted primary and secondary research including ethnographic studies, focus groups, surveys, social listening, data analytics, interviews, and online researchABOUT MRY: MRY is a dynamic creative agency founded in digital and social that unlocks cultural relevance to create ideas that uniquely captivate and compel. We are pioneers of social media and literally wrote the book on Millennials.

New York, Ny

Clients: United Airlines, Nissan, UPS, NYSE, Humana, Aflac, Huawei, AT&T, Johnson & JohnsonCreated brand strategies including positioning, messaging, personality, voice, and brand experience for leading global Fortune 500 brandsCreated messaging and merchandising strategies to activate new product/service value propositions across the customer journey online and at retailDrove strategic vision and intellectual property for Interbrand’s global digital evolution as part of Digital Task Force – helping to achieve a goal of 50% digital billings and build a reputation as a digital thought leaderManaged newly formed Brand Playback practice leveraging an innovative research methodology based in digital data to deliver unique customer-driven data and insights to inform ad measure brand strategy and expressionManaged domestic and global research projects and quality of insights across strategy, verbal identity and new business Implemented training program for expansion of Brand Playback to 14 global offices

New York, Ny

Clients: Pepsi, T-Mobile, PacSun, HPPioneered the use of mixed mobile, social media, digital word-of-mouth, and experiential marketing programs for Pepsi, T-Mobile, PacSun and HPManaged online communities of 500+ brand advocates for industry-leading word-of-mouth campaignsConceived, developed and presented the agency’s first social marketing training course for a 140-member marketing & operations team across global Nestlé brandsDeveloped innovative social assessment methodology to evolve agency services and develop thought leadership pieces as part of new business effortsOrganized brand ambassador programs and managed teams of 40+ ambassadors across the U.S.

New York, Ny

Tracked, analyzed and developed reports for over $90 million in publicity across print, television, radio and onlineWorked with the public relations team to carry out PR plans for government agencies and leading non-profitsResponsible for vendor communications, managing department billings and contracts and creating sponsor reports for PR servicesFrequent writer for their national newsletter sent to over 30,000 media outletsManaged campaign website creation including back-end development, content creation and graphic developmentTracked monthly, quarterly and annual website traffic statistics and created sponsor reports for 20+ monitored campaignsLaunched Ad Council's social media presence as part of the first initiative to incorporate social media into marketing