Led efforts to increase adoption of Zoom Webinars. Provided go-to-market direction, positioning, segmentation, messaging, and sales enablement assets, helping Zoom Webinars to triumph over competitors during the pandemic. Conducted detailed competitive research to determine comparative value prop, new pricing, and go-forward product requirements.• Armed Sales with new messaging, positioning, and sales tools such as a virtual events playbook highlighting differentiators by use case, and guidance on qualification, discovery, identifying business drivers, solution selection, persona messaging, top customers, and product resources; helped Sales win against other webinar vendors, making Zoom Video Webinars most used solution globally.• Revamped webinar page with new messaging, customer quotes, case studies, page layout, datasheet, FAQs, and eCommerce flow to make it easy to buy from Zoom, contributing to its fast global adoption.• Drove creation of 12-page ebook to help companies take canceled in-person events online.• Started a webinar business metrics dashboard working with product management and data science. • Created a comprehensive feature list comparing competitors’ features and pricing to win Covid demand.• Developed content across multiple areas in unified communications to keep the world connected.

Randstad is the world's largest HR services company. Randstad Risesmart is the leading provider of global talent mobility solutions to organizations in more than 40 industries and 80 countries. Led creation of go-to-market plans, positioning, segmentation, messaging, and sales enablement assets across all product lines for global sales teams. Member of Product Release Council comprised of Engineering, Product Management, Operations, Global, and Training Leadership to coordinate cross-functional alignment of new product releases.• Spearheaded research efforts for new market entry of career development solution. Performed customer research and developed go-to-market business case, value proposition, personas, messaging, pitch deck, call scripts, and sales FAQs for successful platform pivot that enabled Sales to land high-profile 20,000 subscriber account. Presented progress to C-Level weekly.• Evangelized Randstad RiseSmart solutions at industry events and captured the voice-of-market at Toronto HRPA, San Diego ATD Conference, Arizona EX-HR, and Chicago Product Marketing Summit.• Conducted extensive competitor analysis across marketing and sales efforts to develop a competitive intelligence portal, repository of competitor research that provided crucial intelligence that enhanced Product, Sales, and Marketing strategy and led to significant wins against top competitors.• Presented competitive updates at annual sales summits. Onboarded all new sales representatives.• Drove strategy for product marketing, go-to-market plans, positioning, segmentation, and messaging.• Led research to assess market dynamics, understand customer needs, identify target audiences, and develop compelling value propositions.• Provided guidance on sales strategy, product roadmap decisions, and marketing campaigns.• Created product collateral, sales tools, and presentations to support outbound communication, demand generation, and sales efforts.

MARKETING / OPERATIONS ANALYST - Contract - ArrowShade, Marketing and Advertising - Fort Lauderdale - 6/16 to 12/16Implemented new technology infrastructure for marketing and business operations. Developed marketing strategy for product and service offerings. Assessed competitive marketing initiatives, sales tactics, and customer experience. • Led in-depth analysis across 206 affiliate partners/finance buyers. Analyzed sales transactions, identified top business partner performance, and provided data that enabled business to increase sales by 12% through optimized partner management• Managed marketing agencies and contractors to execute direct mail, social, and email campaigns. • Collaborated with cross-functional teams to redesign customer portal, conduct brand perception research, manage print marketing pilot program, and implement division projects.• Analyzed B2C campaign performance of 1.8MM clicks using Google Analytics and BI application.• Member of iPhone app launch team: developed marketing content and conducted QA testing.• Evaluated and procured user analytics platform, helpdesk solution, contract management system, and partner compliance solution to optimize operations for growth.• Co-produced direct mail business case with leadership to attain corporate buy-in on a new pilot campaign.• Managed UX analytics platform to gather data from site heat maps, polls, and 2000 user recordings to enhance the customer journey and brand perception. • Negotiated vendor contracts to enhance services received and reduce subscription costs.CONSULTANT - Fort Lauderdale - 4/15 to 6/16• Developed strategy for marketing, sales, and events.• Conducted business performance analysis to identify top 10 B2B growth opportunities.• Assessed marketing initiatives, sales tactics, and user experiences. • Performed analyses and reporting on B2C campaign success and highest ROI partners.• Positioned product and service offerings to target customer segments.

• Planned go-to-market strategy, developed messaging, and implemented marketing initiatives for 6 product releases; attained cross-functional alignment with Product Management, Marketing, Sales, Consulting, and Education.• Developed and evangelized customer reference program across Oracle global sales organization. Collaborated with Sales, Customer Success, Global Reference Team, and Product Management to implement. Increased references by 400%, which led to closing $500K+ in ARR.• Participated in CAB events and developed new customer data repository that enabled detailed install base analysis to quickly supply Sales with lists of like customers for prospects; shortened the sales cycle by 15%.• Increased product awareness through sponsoring industry events, produced sales enablement content, and designed demand generation campaigns; combined led to a $533K increase in bookings.• Spearheaded launch of the Oracle Learn Partner Program to support 38 VARs globally. • Implemented co-marketing demand generation initiatives with customers and content partners.• Facilitated global sales training for US, EMEA, EEMEA, and Latin America; trained 377 sales reps.• Revamped Sales and Marketing portal by developing a comprehensive set of product resources with consistent messaging; contributed to sales force increasing customer base by 21%.• Created a business case for top industry conference, ROI analysis, sourced $50K in funding, planned event, and facilitated execution industry conference. • Conducted competitive data analyses on product offerings, sales practices, marketing strategies, customer service, and channels of distribution. Presented insights to leadership and produced sales battle cards to support over 500 sales reps and partners.• Designed KPI dashboard for business and technical metrics analysis on 2 product lines with $62MM in combined revenue.• Collaborated with the Creative division to determine product branding.

MARKETING CONSULTANT 2003 to 2008, 2010 to 2012• Developed business initiative briefs, SWOT analysis, and launch plans for executive management.• Performed market research, go-to-market planning, and demand generation activities for a publishing firm enabling its product to reach #1 in its main channel of distribution.• Created a marketing budget tracking ROI system to optimize marketing spend and vendor receivables. • Co-managed business product launch, including collateral and business case presentations.• Conducted a risk analysis of a new business product technology.CONTRACT POSITIONSWells Fargo • Developed a competitive research matrix to perform multi-region product analysis.• Co-managed banking product launches and pilot campaigns which included collateral creation and business case presentations. • Wrote business initiative briefs to communicate the launch business case to executive management. • Conducted risk analysis of a new business product technology and created training presentations.Harmonic Inc. • Developed a channel partner campaign management system for a digital entertainment company. • Implemented a partner management system to realign disconnected partner relationships and developing a professional a unified voice.Olympic Printing • Designed marketing strategy and performed marketing campaign analysis.• Identified most profitable target market and created a marketing management plan leading to a 71% increase in annual revenues.

• Created go-to-market plans for the Learning and Collaboration-web conferencing product line that generated $90MM in annual revenues.• Devised value proposition messaging, positioning, pricing, and demand generation initiatives for virtual classroom product.• Contributed to increasing sales close rate by 17% via conducting competitive research, developing of a competitive intelligence knowledge repository, and creating battle cards.• Solution expert in product line at customer events and presenter at the sales conference.• Managed product launches, channel partnerships, global reseller support, SEO, eMarketing, and KPI reporting.• Delivered sales training and webinars that contributed to an 11% QoQ sales growth.• Produced content for demand generation campaigns, presentations, events, collateral, webcasts, white papers, and website.• Performed CRM analyses, webinars, customer interviews, and sales training; contributed to QoQ sales growth.• Launched Saba Centra web conferencing/virtual classroom iPhone application.• Engaged with global sales teams to provide field support and sales enablement resources.• Leveraged competitive research to highlight market bait-and-switch pricing strategies to define a demand generation campaign that drove $243K in sales.

• Led product launch initiatives and eMarketing for Oracle eLearning offering.• Devised strategy, produced marketing content, designed demand generation programs, managed analytic reporting, and presented deliverables to executive management.• Launched affiliate partner marketing program; increased leads by 32%.• Collaborated with Business Development to expand Cisco eLearning partnership.• Managed marketing projects working with Product Management and Sales.

• Planned, implemented, and analyzed marketing programs for product offerings and partner activity.• Conducted marketing analyses, identified Avg. CAC, most profitable clients and industries; as a result of refocusing marketing effort; increased profits by 26%.• Competitive research and positioning, presented analyses to the VP of Marketing.• Negotiated event contracts leading to a 20% cost reduction.• Performed marketing and pricing data analyses with BI applications.• Managed a team to implement a marketing programs tracking system for ROI research with integration to PeopleSoft Financials application. • Led marketing projects working with Product Management, Finance, Creative, Sales, and IT.• Marketed service offerings at technology trade shows.• Project leader for eCommerce intranet, worked with Engineering on web-based reporting and metric analyses.• Provided analyses on eProcurement, pricing, product launches, and sales.

PricewaterhouseCoopers - Saratoga Institute - Human Capital Consulting• Positioned Human Capital Management products and solutions to Finance, HR, and C-level executives.• Product manager for Human Capital Retention Strategy Report and Services.• Headed data analysis of survey products and HCM metrics using advanced excel formulas.• Led e-Marketing, web development, graphics, and SEO, achieved first page placement in search engines.• Member of business analysis division, tactical marketing programs division, and direct report to executive management.• Trainer for benchmarking and data interpretation seminars to executives from the Fortune 500.