Semrush (NYSE: SEMR) is an online visibility management SaaS platform that has been used by over 10,000,000 marketers worldwide.• Designed new go-to-market data sources in BigQuery to identify upsell opportunities for sales reps based on client behavior resulting in a 293% conversion rate lift.• Partnered with senior leaders to measure health of customer success book of business for retention and expansion in Tableau.• Combined business intelligence datasets through APIs to better understand the customer journey.

• Led training sessions with CEOs, CMOs, and other stakeholders on how to best leverage the software for improving online visibility through SEO, PPC, social media, and content marketing. • Provided post-sales support for enterprise clients on how to gather and analyze data at scale through REST APIs.• Promoted solutions to clients and forward sales opportunities to account managers.

• Responsible for new Shopify website layout including visual appearance, usability, and content.• Design, copywrite, and build out Facebook Ads• Optimize and scale ads for higher conversion rates.

• Outreach on client’s Facebook, Instagram, Twitter, Reddit, Google+, Google reviews, and Yelp.• Use Sendible to schedule weekly content calendar for client’s online presence.• Manage 3 clients simultaneously on various platforms.• Organic SEO

• Budgeted $200k+ PPC Ad Campaigns for 4 brands on Amazon Marketing Services. • Conducted negative keyword research to optimize Sponsored Ad Campaigns resulting in $12k increase of sales in a month.• Communicated between marketing and product teams to edit and produce enhanced A+ Pages for over 700 product SKUs in Amazon Vendor Central.

• Updated over 100 UPC barcodes on GS1 Server for new products.• Published 3 SEO friendly articles on Sellmark channels for the hunting and outdoors category.• Completed over 500 cold calls to generate a lead list for the sales team.• Used Meltwater to monitor brand image across digital channels.• Conducted and presented to the board of directors category research on key players, market share, and opportunities within the industry.• Reviewed, scanned, and catalogued over 300 magazines for print ads and editorials related to Sellmark brands and their competitors to analyze.• Contacted and vetted over 20 social media influencers on Facebook, Instagram, and YouTube to promote Sellmark brands.• Planned and launched a large scale social media campaign for Three Curl Outfitters that gathered over 50k views by the end of the internship.