David B Jones Email and Phone Number
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David B Jones is a SVP of Marketing, Brand Creative and Digital Experience at Houlihan Lokey. He possess expertise in integrated marketing, digital marketing, online marketing, email marketing, strategy and 39 more skills. Colleagues describe him as "Working with David Jones gave me the tools to succeed in my career. David led our team, always looking for opportunities to stretch our skills. He leads by example, ever diligent with attention to detail, plus he was always a knowledgeable resource for ideas. We were consistently challenged to use new tools, leverage the latest web site design trends, and build cutting edge products. He pushed us to our limits, but he always did so by inspiring and motivating as opposed to driving us into the ground. Whenever we dealt with negative stakeholders, David's motto was "take the high road" to keep the energy positive. I adopted as much of this as I can in my current career, and I'm a better team member and leader for it. Anyone who gets the opportunity to work with David should do so - it's an exciting and memorable experience.", "David strikes a hard to come by balance of strategical thinking and technical understanding of complex systems. He is an inspiring leader and most importantly fun to work with. I’ve had the opportunity to work closely with him on several strategic initiatives ranging from consumer facing product redesigns, development of new tools through overhauling web ecosystems and implementing digital strategies after major acquisitions. David has the rare skill to motivate teams, bring together agencies and always strives to deliver the best possible quality of work. A strong digital marketer he has a relentless eye for the smallest detail - brand positioning, SEO or technical execution.", and "David has a unique combination of skills and experience that make him a coveted asset of any marketing organization. David has a strong background in brand and advertising mixed with modern digital expertise in all things email, web, mobile, search, and social. In my experience with David at Kaiser Permanente I found him to be an excellent leader, thought partner, and strategist. More than anything he is an amazing person to work with and leaves friends everywhere he goes."
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Svp Of Marketing, Brand Creative And Digital ExperienceHoulihan Lokey May 2024 - PresentLos Angeles, Ca, Us -
Vp Of Marketing, Creative Services And Digital ExperienceHoulihan Lokey May 2019 - May 2024Los Angeles, Ca, Us -
Senior Digital ConsultantHoulihan Lokey Jan 2018 - May 2019Los Angeles, Ca, Us -
Senior Digital Strategist / Senior Practice LeaderKaiser Permanente Oct 2007 - Jun 2017Oakland, California, UsRecruited by Kaiser Permanente's Digital Strategy and Services Groups to lead multi-channel marketing and Agile web development, with a focus on defining, planning, and executing the digital ecosystem vision, online branding, and cutting-edge development for web, mobile, and social platforms. Oversaw initiatives that reduced technical debt, accelerated speed-to-value, increased ROI, achieved industry-leading conversion rates, and garnered awards for UX design.Focused on developing a shopper conversion and member retention playbook leveraging immersive experiences and decision support tools. Managed a team of internal managers, product owners, consultants, and agency leads. Conducted training for internal development teams on best practices in SEO, online marketing, landing page optimization, responsive web design, and conversion sequence formulas. Directed and assigned development work to agencies including Digitas, Razorfish, Campbell-Ewald, IDEO, and Profero. -
Senior Brand StrategistKaiser Permanente Nov 2005 - Oct 2007Oakland, California, UsCorporate Center strategist tasked with building and extending the award-winning Thrive campaign for new product launches across consumer and B2B channels. Defined and developed brand architectures, product identities, and positioning strategies for high-visibility programs, including Wellness, Health Improvement, Care Management, and online reward programs.Collaborated with the Marquee Group of senior leaders, project development managers, and internal consultants to evaluate programs and technology innovations that demonstrated measurable value. Oversaw region-wide program roll-out strategies and promotional campaigns. -
Vice President Of MarketingBasement May 2002 - Oct 2005Co-founder and Managing Partner of a San Francisco-based digital marketing and advertising agency. As the head of marketing and strategic planning, responsibilities ranged from overseeing corporate matters and financials to managing brand marketing and advertising services for Fortune 500 clients, including Bank of America, Johnson & Johnson, and Sempra Energy. Additional client accounts included project work for Cameron Hughes Wine, Share360, and The Creative Coalition.Responsibilities required expertise in brand and direct marketing, market and product research, ROI modeling, and customer acquisition, retention, and loyalty marketing. Delivered a wide range of cross-functional services, including trend marketing analysis, web development and online promotions, email marketing programs, and fiscal year communication planning.
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Director Of Brand Marketing & CreativeAllbusiness.Com Dec 1999 - May 2002San Bruno, Ca, UsRecruited to build the AllBusiness (NBCi) brand and manage all marketing activities for a pre-IPO B2B company in the small business category, reporting directly to the CMO. Supervised a 20-person marketing and creative department, as well as ad agency partners (Butler, Shine & Stern and Miller Huber Relationship Marketing), with a $20M broadcast and print budget.Developed, planned, and executed strategic brand architecture and planning for a successful integrated offline and online launch. The brand campaign earned top creative honors for national TV, while the brand strategy was recognized as one of the top three national B2B positioning strategies at the Warrilow National Brand Summit in 2001. Surpassed brand advertising goals, with the campaign recognized as the most cost-effective in its category.Later promoted to oversee relationship marketing efforts. Produced master acquisition, activation, retention, and remarketing plans to drive company focus, optimize customer value, and maximize conversion. These efforts were key drivers for new product introductions and revenue streams.Key Achievements:• Placed in the top three for strategy at the Warrilow National Brand Summit 2001• Earned a Clio "Bronze" award for national TV• HotDot Internet Award in 2000 -
Senior Brand And Communications AdvisorSempra Energy Sep 1998 - Dec 1999San Diego, Ca, UsRecruited as Brand Manager and Communications Advisor for Sempra's Corporate Center and business unit subsidiaries, reporting to the Marketing SVP.Responsible for the company-wide integration and rollout of a new brand identity, supported by a $15M broadcast and print campaign. Supervised the ad agency (Goldberg Moser O'Neill, San Francisco) in developing a brand platform to serve the Corporate Center, eight SBUs, and the company's two newly merged utilities (The Gas Company and San Diego Gas & Electric). Oversaw advertising, professional sports sponsorships, and the development of Sempra's website.Responsibilities as a MarCom advisor included market rollout strategies, identity and transition management, evaluation of domestic and international marketing activities, and internal brand management. -
Founder & PresidentIn The Zone, Inc Jan 1994 - Oct 1998Founder & President, In The Zone, Inc. — Launched Aggressive Court Equipment (A.C.E.), an edgy national sports apparel line. Before the company’s acquisition, A.C.E. distributed to over 150 retailers nationwide, including Oshman's and Sports Chalet. Responsibilities included vision, design, and brand development; overseeing operations and planning; managing partner proposals with K-Swiss and Asics; coordinating trade show appearances; and securing product placements at events such as the LA Open, Davis Cup, and Newsweek Championship Cup. ITZ, Inc. operated in a virtual capacity with a team of staff and subcontractors.
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Account SupervisorSrc Direct | Advertising Agency Apr 1996 - Sep 1998Direct Response and Relationship Marketing Account Supervisor for Mattel Hot Wheels, the Mattel Boys Licensing Division, Cloud 9 Interactive, and Avery Office Products.Managed brand development, product testing, and relationship marketing activities for collectible products, PC games, and edutainment software. Developed interactive marketing programs, including direct marketing, club, and continuity management for Hot Wheels and Barbie Club programs. Supervised creative development and strategies for packaging, print, digital media, and web design and activation. Additionally, conducted front-end and back-end test analyses, payback modeling, list generation, and database management for Avery’s direct mail efforts. Designated as the lead on new business initiatives.
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Account SupervisorAsatsu/Bbdo | Advertising Agency May 1993 - May 1996Recruited to supervise Aura Systems Inc., a consumer electronics entertainment company with an $8M media budget. Responsibilities included developing and executing marketing strategies for teen and young adult gamer product launches, including the Aura Bass Shakers, Interactor Cushion, and Interactor Vest. Oversaw the development of advertising strategies, production, and media planning for national TV, radio, print, direct mail, collateral, and trade show support.Additionally, managed the Cable and Display Divisions for Pioneer New Media Technologies. Responsibilities included fiscal year communication planning and supervising national media. (Asatsu/BBDO closed its Los Angeles operations in June 1996.)
David B Jones Skills
David B Jones Education Details
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University Of San DiegoBusiness Administration (Marketing Emphasis) -
Western State College Of LawCriminal Law -
University Of Southern CaliforniaGraduate Advertising Studies
Frequently Asked Questions about David B Jones
What company does David B Jones work for?
David B Jones works for Houlihan Lokey
What is David B Jones's role at the current company?
David B Jones's current role is SVP of Marketing, Brand Creative and Digital Experience.
What is David B Jones's email address?
David B Jones's email address is djones@hl.com
What is David B Jones's direct phone number?
David B Jones's direct phone number is +140436*****
What schools did David B Jones attend?
David B Jones attended University Of San Diego, Western State College Of Law, University Of Southern California.
What skills is David B Jones known for?
David B Jones has skills like Integrated Marketing, Digital Marketing, Online Marketing, Email Marketing, Strategy, Marketing Strategy, Digital Media, Brand Development, Advertising, Seo, Direct Marketing, Marketing.
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