David B Jones

David B Jones Email and Phone Number

SVP of Marketing, Brand Creative and Digital Experience @ Houlihan Lokey
David B Jones's Location
Los Angeles, California, United States, United States
David B Jones's Contact Details

David B Jones work email

David B Jones personal email

n/a

David B Jones phone numbers

About David B Jones

David B Jones is a SVP of Marketing, Brand Creative and Digital Experience at Houlihan Lokey. He possess expertise in integrated marketing, digital marketing, online marketing, email marketing, strategy and 39 more skills. Colleagues describe him as "Working with David Jones gave me the tools to succeed in my career. David led our team, always looking for opportunities to stretch our skills. He leads by example, ever diligent with attention to detail, plus he was always a knowledgeable resource for ideas. We were consistently challenged to use new tools, leverage the latest web site design trends, and build cutting edge products. He pushed us to our limits, but he always did so by inspiring and motivating as opposed to driving us into the ground. Whenever we dealt with negative stakeholders, David's motto was "take the high road" to keep the energy positive. I adopted as much of this as I can in my current career, and I'm a better team member and leader for it. Anyone who gets the opportunity to work with David should do so - it's an exciting and memorable experience.", "David strikes a hard to come by balance of strategical thinking and technical understanding of complex systems. He is an inspiring leader and most importantly fun to work with. I’ve had the opportunity to work closely with him on several strategic initiatives ranging from consumer facing product redesigns, development of new tools through overhauling web ecosystems and implementing digital strategies after major acquisitions. David has the rare skill to motivate teams, bring together agencies and always strives to deliver the best possible quality of work. A strong digital marketer he has a relentless eye for the smallest detail - brand positioning, SEO or technical execution.", and "David has a unique combination of skills and experience that make him a coveted asset of any marketing organization. David has a strong background in brand and advertising mixed with modern digital expertise in all things email, web, mobile, search, and social. In my experience with David at Kaiser Permanente I found him to be an excellent leader, thought partner, and strategist. More than anything he is an amazing person to work with and leaves friends everywhere he goes."

David B Jones's Current Company Details
Houlihan Lokey

Houlihan Lokey

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SVP of Marketing, Brand Creative and Digital Experience
David B Jones Work Experience Details
  • Houlihan Lokey
    Svp Of Marketing, Brand Creative And Digital Experience
    Houlihan Lokey May 2024 - Present
    Los Angeles, Ca, Us
  • Houlihan Lokey
    Vp Of Marketing, Creative Services And Digital Experience
    Houlihan Lokey May 2019 - May 2024
    Los Angeles, Ca, Us
  • Houlihan Lokey
    Senior Digital Consultant
    Houlihan Lokey Jan 2018 - May 2019
    Los Angeles, Ca, Us
  • Kaiser Permanente
    Senior Digital Strategist / Senior Practice Leader
    Kaiser Permanente Oct 2007 - Jun 2017
    Oakland, California, Us
    Recruited by Kaiser Permanente's Digital Strategy and Services Groups to lead multi-channel marketing and Agile web development, with a focus on defining, planning, and executing the digital ecosystem vision, online branding, and cutting-edge development for web, mobile, and social platforms. Oversaw initiatives that reduced technical debt, accelerated speed-to-value, increased ROI, achieved industry-leading conversion rates, and garnered awards for UX design.Focused on developing a shopper conversion and member retention playbook leveraging immersive experiences and decision support tools. Managed a team of internal managers, product owners, consultants, and agency leads. Conducted training for internal development teams on best practices in SEO, online marketing, landing page optimization, responsive web design, and conversion sequence formulas. Directed and assigned development work to agencies including Digitas, Razorfish, Campbell-Ewald, IDEO, and Profero.
  • Kaiser Permanente
    Senior Brand Strategist
    Kaiser Permanente Nov 2005 - Oct 2007
    Oakland, California, Us
    Corporate Center strategist tasked with building and extending the award-winning Thrive campaign for new product launches across consumer and B2B channels. Defined and developed brand architectures, product identities, and positioning strategies for high-visibility programs, including Wellness, Health Improvement, Care Management, and online reward programs.Collaborated with the Marquee Group of senior leaders, project development managers, and internal consultants to evaluate programs and technology innovations that demonstrated measurable value. Oversaw region-wide program roll-out strategies and promotional campaigns.
  • Basement
    Vice President Of Marketing
    Basement May 2002 - Oct 2005
    Co-founder and Managing Partner of a San Francisco-based digital marketing and advertising agency. As the head of marketing and strategic planning, responsibilities ranged from overseeing corporate matters and financials to managing brand marketing and advertising services for Fortune 500 clients, including Bank of America, Johnson & Johnson, and Sempra Energy. Additional client accounts included project work for Cameron Hughes Wine, Share360, and The Creative Coalition.Responsibilities required expertise in brand and direct marketing, market and product research, ROI modeling, and customer acquisition, retention, and loyalty marketing. Delivered a wide range of cross-functional services, including trend marketing analysis, web development and online promotions, email marketing programs, and fiscal year communication planning.
  • Allbusiness.Com
    Director Of Brand Marketing & Creative
    Allbusiness.Com Dec 1999 - May 2002
    San Bruno, Ca, Us
    Recruited to build the AllBusiness (NBCi) brand and manage all marketing activities for a pre-IPO B2B company in the small business category, reporting directly to the CMO. Supervised a 20-person marketing and creative department, as well as ad agency partners (Butler, Shine & Stern and Miller Huber Relationship Marketing), with a $20M broadcast and print budget.Developed, planned, and executed strategic brand architecture and planning for a successful integrated offline and online launch. The brand campaign earned top creative honors for national TV, while the brand strategy was recognized as one of the top three national B2B positioning strategies at the Warrilow National Brand Summit in 2001. Surpassed brand advertising goals, with the campaign recognized as the most cost-effective in its category.Later promoted to oversee relationship marketing efforts. Produced master acquisition, activation, retention, and remarketing plans to drive company focus, optimize customer value, and maximize conversion. These efforts were key drivers for new product introductions and revenue streams.Key Achievements:• Placed in the top three for strategy at the Warrilow National Brand Summit 2001• Earned a Clio "Bronze" award for national TV• HotDot Internet Award in 2000
  • Sempra Energy
    Senior Brand And Communications Advisor
    Sempra Energy Sep 1998 - Dec 1999
    San Diego, Ca, Us
    Recruited as Brand Manager and Communications Advisor for Sempra's Corporate Center and business unit subsidiaries, reporting to the Marketing SVP.Responsible for the company-wide integration and rollout of a new brand identity, supported by a $15M broadcast and print campaign. Supervised the ad agency (Goldberg Moser O'Neill, San Francisco) in developing a brand platform to serve the Corporate Center, eight SBUs, and the company's two newly merged utilities (The Gas Company and San Diego Gas & Electric). Oversaw advertising, professional sports sponsorships, and the development of Sempra's website.Responsibilities as a MarCom advisor included market rollout strategies, identity and transition management, evaluation of domestic and international marketing activities, and internal brand management.
  • In The Zone, Inc
    Founder & President
    In The Zone, Inc Jan 1994 - Oct 1998
    Founder & President, In The Zone, Inc. — Launched Aggressive Court Equipment (A.C.E.), an edgy national sports apparel line. Before the company’s acquisition, A.C.E. distributed to over 150 retailers nationwide, including Oshman's and Sports Chalet. Responsibilities included vision, design, and brand development; overseeing operations and planning; managing partner proposals with K-Swiss and Asics; coordinating trade show appearances; and securing product placements at events such as the LA Open, Davis Cup, and Newsweek Championship Cup. ITZ, Inc. operated in a virtual capacity with a team of staff and subcontractors.
  • Src Direct | Advertising Agency
    Account Supervisor
    Src Direct | Advertising Agency Apr 1996 - Sep 1998
    Direct Response and Relationship Marketing Account Supervisor for Mattel Hot Wheels, the Mattel Boys Licensing Division, Cloud 9 Interactive, and Avery Office Products.Managed brand development, product testing, and relationship marketing activities for collectible products, PC games, and edutainment software. Developed interactive marketing programs, including direct marketing, club, and continuity management for Hot Wheels and Barbie Club programs. Supervised creative development and strategies for packaging, print, digital media, and web design and activation. Additionally, conducted front-end and back-end test analyses, payback modeling, list generation, and database management for Avery’s direct mail efforts. Designated as the lead on new business initiatives.
  • Asatsu/Bbdo | Advertising Agency
    Account Supervisor
    Asatsu/Bbdo | Advertising Agency May 1993 - May 1996
    Recruited to supervise Aura Systems Inc., a consumer electronics entertainment company with an $8M media budget. Responsibilities included developing and executing marketing strategies for teen and young adult gamer product launches, including the Aura Bass Shakers, Interactor Cushion, and Interactor Vest. Oversaw the development of advertising strategies, production, and media planning for national TV, radio, print, direct mail, collateral, and trade show support.Additionally, managed the Cable and Display Divisions for Pioneer New Media Technologies. Responsibilities included fiscal year communication planning and supervising national media. (Asatsu/BBDO closed its Los Angeles operations in June 1996.)

David B Jones Skills

Integrated Marketing Digital Marketing Online Marketing Email Marketing Strategy Marketing Strategy Digital Media Brand Development Advertising Seo Direct Marketing Marketing Social Media Marketing Online Advertising Digital Strategy Social Media Marketing Communications Brand Management New Media Management Strategic Communications Interactive Marketing Leadership Media Planning B2b User Experience New Business Development Project Management Creative Direction Crm Product Development Web Design Strategic Planning E Commerce Direct Mail Public Relations Content Strategy Sem Strategic Partnerships Lead Generation Relationship Marketing Web Analytics Analytics Search Engine Optimization

David B Jones Education Details

  • University Of San Diego
    University Of San Diego
    Business Administration (Marketing Emphasis)
  • Western State College Of Law
    Western State College Of Law
    Criminal Law
  • University Of Southern California
    University Of Southern California
    Graduate Advertising Studies

Frequently Asked Questions about David B Jones

What company does David B Jones work for?

David B Jones works for Houlihan Lokey

What is David B Jones's role at the current company?

David B Jones's current role is SVP of Marketing, Brand Creative and Digital Experience.

What is David B Jones's email address?

David B Jones's email address is djones@hl.com

What is David B Jones's direct phone number?

David B Jones's direct phone number is +140436*****

What schools did David B Jones attend?

David B Jones attended University Of San Diego, Western State College Of Law, University Of Southern California.

What skills is David B Jones known for?

David B Jones has skills like Integrated Marketing, Digital Marketing, Online Marketing, Email Marketing, Strategy, Marketing Strategy, Digital Media, Brand Development, Advertising, Seo, Direct Marketing, Marketing.

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