Main Responsibilities:- Lead a team focused on driving national Individual and Family Plans new membership growth- Develop and implement marketing strategies that increase applications and decrease cost per acquisition.- Manage external and internal agency teams to deliver planning, creative campaign development, as well as day-to-day projects and initiatives.- Oversee Acquisition strategy and execution across all tactics, both offline (TV, Radio) and online (Social, Search, Affiliate, Influencer, Email/SMS & Display).- Manage Acquisition marketing eight-figure budget.

Main Responsibilities:- Lead development of multicultural consumer insight learning plan- Lead multicultural marketing strategy across acquisition, member loyalty, partner marketing, product marketing and experience functions- Initiate and lead pilot efforts across business functions – including network teams, product teams and sales teams- Analyze/report results of marketing campaigns using applicable metrics and develop/manage strategies/plans to optimize future performance- Lead process and best practices for development of new multicultural marketing content as well as transcreation and translation of marketing content originally developed in English- Lead efforts to ensure deliverables from internal and external partners are aligned with applicable marketing goals, strategies, and initiatives- Manage Multicultural marketing seven-figure budget

Developed and launched a brand & platform to empower fathers who are active with their children or who still find time to run.

Kinitros is a Hispanic digital and video marketing agency with bilingual and bi-cultural experts at Hispanic and Latin america strategy development and execution with offices in Mexico and the U.S.Main Responsibilities:• Identified a niche and a business model for a boutique Hispanic, Digital and Video Marketing agency servicing medium sized CPG companies targeting US Hispanics; successfully launching and becoming profitable within the first year. • Established strategic partnerships in the US Hispanic media, influencer and marketing industry.• Oversaw a group of experts in different marketing fields from content creation, strategy, video production, consumer research, and social media. Leadership team to this day successfully manages the day-to-day.• Led all pitches and presentations.• Implemented all processes for the agency across all teams.• Led the multicultural strategy for all agency clients including CPG, FinTech, government and other industries such as FEMSA, OXXO, La Moderna, Lucid Motors, Flexi, FinHabits, Solely and others.

• Direct brand strategy and all creative communications for the multi-billion dollar DishLATINO business, including Brand, Acquisition and Retention communications across all tactics, both offline (TV, Radio, Direct Mail, Retailers) and online (Paid social, Organic social, Online Video, Site). Including a strategy to promote the usage of our streaming platform “Dish Anywhere”, resulting in a 400% increase.• Lead in-house team and external agencies through entire creative production process from creative brief, to concept selection, to production, through post-production, and ultimately launch, for all brand, acquisition and retention campaigns.• Oversee Retention strategy and execution for existing customers across all tactics, both offline (TV, Direct Mail) and online (CRM, Organic social, Online Video, Site). One of these initiatives resulted in 30% lift in daily Refer-A-Friend activations.• Chief brand steward responsible for developing Brand identity, Brand positioning, and Brand guidelines.• Lead Consumer Insights initiatives including Brand health tracker, Ameritest TV creative testing, Focus groups, ad-hoc research studies, and existing customer research. Collaborate with Consumer Insights COE to execute.• Manage multiple agencies (external agency of record as well as internal design agency) to deliver annual planning, creative campaign development, as well as day-to-day brand-related projects and initiatives. Lead annual SOW negotiations; negotiated 10% savings in agency SOW for two years in a row. • Key contributing member of Dish Network Latino Center of Excellence. Provide thought leadership to other corporate brands including Boost Mobile and Sling TV.• Manage three full-time direct reports, and one summer intern.

• Led the Retention-focused brand strategy and execution for existing customers across all tactics, both offline (TV, Direct Mail) and online (CRM, Organic social, Online Video, Site). Boosted “stickiness” of existing customers by increasing internet connectivity, and by doubling take rate of regional packs.• Managed multiple agencies (external agency of record as well as internal design agency). Advised SOW negotiations, leading to 44% savings in digital SOW.• Established and managed the execution of organic social strategy with AOR for DishLATINO & SLING Latino. Launched “Aca Entre Nos” a social media initiative using insights during the pandemic, which increased engagement across all social media platforms by 14,112%.• Partnered with internal cross-functional teams to develop and execute strategies (consumer insights, acquisition, retention, General Market brand team, paid digital, organic social, legal, execution, and others)

Captura Group provided strategic in-language and in-culture online solutions that have successfully connected clients with the US Hispanic online market. From Hispanic online research and strategy development to Hispanic online program execution and management, the interdisciplinary approach combines the best practices of online marketing with Hispanic in-language and in-culture principles to generate measurable results that make a difference to clients business and their customers.Main Responsibilities:- Increase management's effectiveness by recruiting, orienting, training, coaching, planning, monitoring, and appraising job results while developing a climate for offering information and success. - Team leadership for the agency.- Continued to foster client relationships and manage accounts for some of the largest clients at the agency.

Main Responsibilities:- Led the strategy and execution for Hispanic digital engagements for Captura Group's clients including Unilever’s Vive Mejor, POND's, Knorr and Degree Men in addition to other clients like Allstate, La Costeña and Jumex. - Managed a team of 5-7 people for each account. - Lead all client communications and presentations.- Managed 7 figure accounts, including yearly pitches and deliverables.- Coordinated inter-agency teams with large CPG accounts.- Increased billing on existing accounts and brought in new clients.- Hired and mentored the rest of the Account Management team.

In conjunction with other instructors and industry leaders developed the curriculum and taught a course as part of the Certificate in Online Marketing Strategies at the University of San Diego Institute for Sales and Business Development

PINT is a nationally recognized Web development firm specializing in Web site design and Web application development.Main Responsibilities:- Developed new business and deepened existing client relationships. - Served as the primary liaison between the Project Management and Business Development teams.- Collaborated with Project Managers to establish and implement account vision relative to ensuring overall client satisfaction.- Developing, implemented, and achieved client retention plans

Project Management Role/Responsibilities:- Supervised all aspects of web site/application development including site/application structure, documentation of technical specifications, graphic design, programming, QA and production.- Managed multiple concurrent projects for multinational companies in both English and Spanish.- Played an integral role in the sales process, building new client relationships and determining project scope based on client needs.Account Manager Role/Responsibilities:- Researched, defined, and documented client business objectives and goals.- Conducted heuristic evaluations and competitor site reviews.- Determined technology requirements and integration needs for clients.- Developed, documented and implemented multi year web strategies for clients.Clients managed while at PINT:United Nations Climate Change Control Conference (COP16), San Diego Chargers, FEMSA, OMA, OXXO, Caliper LifeSciences, Procopio, Amylin Pharmaceuticals, Barona Casino, Cymer, efi Sports Medicine, Gemological Institute of America (GIA), California Healthcare Institute (CHI), Quidel, REMEC, SANYO, StopChild Predators, Takeda, University of San Diego, and many more.

In both Spanish and English (Tufrontera.com and ByTheBorder.com) the online portals provided border traffic information in San Diego-Tijuana, as well as a reliable climate report and several directories of restaurants, bars and of tourist centers in the region. Highlights:- These portals were the first sites in the region to be WAP-enabled- In 2004 the border traffic data was referenced in a case in the US Supreme Court- Traffic data was integrated into more than 10 prominent media and government sites in the region and across North America

Dokoni was a wireless applications and web tools development company.Project Management Role/Responsibilities:- Managed multiple concurrent projects for Latin American companies in both English and Spanish.- Acted as the primary liaison between the company and the client on all types of wireless web development projects.- Played an integral role in determining project scope based on client needs.

REMEC designed and manufactured high frequency subsystems used in the transmission of voice, video and data traffic over wireless communications networks in the defense and commercial sectors.