David C. Email & Phone Number

Pleasanton, California, United States

San Francisco, Ca, Us

• Lead the development and execution of customer lifecycle marketing strategies, focusing on email marketing, segmentation, and automation to drive customer retention and loyalty for a leading consumer technology brand.• Spearhead the creation of personalized email campaigns, optimizing performance through A/B testing, and improving engagement rates and conversion metrics.• Oversee the welcome series and ongoing communication strategies, including successful campaign launches for various devices and accessories.• Manage the implementation of automated workflows to enhance the customer journey, resulting in increased repeat purchases and higher lifetime value.• Collaborate closely with product, creative, legal, as well as agency partners, to develop comprehensive marketing strategies aligned with the brand's goals.

California, Us

• Directed digital communications, focusing on customer lifecycle and performance marketing for a direct-to-consumer CPG brand.• Developed and executed complex triggered email campaigns, achieving higher cart values, reduced churn, and improved campaign performance through continuous optimization.• Coordinated multi-channel campaigns, including SMS, mobile apps, and loyalty programs, contributing to a 20% increase in repeat purchase rates.• Managed influencer marketing initiatives and worked closely with agency partners to enhance brand visibility and drive engagement across social platforms.

Scotia, Ca, Us

• Responsible for all digital marketing activities for a startup CPG brand, focusing on building brand awareness, driving sales, and increasing engagement.• Engineered automated email marketing journeys by segmenting users by geography and interests, delivering targeted content and promotions, and significantly growing the customer account base.• Spearheaded the development of a new website focusing on quality content, user flexibility, ease of use, and search engine optimization, managing collaboration with external web development agencies.• Supported events and live activations, including the 2019 Outside Lands Music Festival, with innovative digital lead capture solutions.• Created custom graphics and artwork including designs for digital campaigns and social media, in-store promotions, print collateral, evergreen templates, and advertisements.• Identified and implemented tech stack for sales and marketing teams, with a focus on scalability, value, and integration with existing products.

San Leandro, California, Us

• Led digital marketing efforts for a $700M electrical wholesale company, part of a global distribution network.• Specialized in email marketing using Salesforce Marketing Cloud, developing and managing customer engagement campaigns that resulted in significant improvements in customer retention and conversion rates.• Utilized Journey Builder to create triggered email workflows, utilizing advanced segmentation strategies to deliver personalized content to various customer segments.• Provided detailed analysis and reporting on campaign performance to executive stakeholders, driving strategic decisions and continuous improvement.• Recognized as a Digital Leader by Sonepar USA for innovative contributions to the company’s digital transformation.

San Leandro, California, Us

• Created and managed email drip campaigns and SEM strategies that generated leads and increased conversion rates.• Designed and maintained company websites, enhancing user experience and e-commerce functionality.• Produced high-quality marketing materials, including case studies, product videos, and digital content.

Digital Marketing Specialization

Graphic Design