I love creating new things – there is something incredibly powerful about the process of shaping an idea and nurturing it into existence. As a kid, I would spend hours painstakingly building my Lego universe brick by brick, limited only by my imagination. These days, I am a marketing manager with a passion for crafting innovative, multichannel digital campaigns and experiences with a focus on maximizing value for all stakeholders involved.I thrive in a fast-paced and dynamic environment that utilizes my creative and analytical talents. Few things energize me more than collaborating with other like-minded individuals and working towards a shared purpose. I believe my creative and design background allows me to communicate effectively with design and production teams using a common language.As an accomplished digital marketer, I have extensive experience driving customer retention and loyalty through strategic email marketing and sophisticated segmentation. Most recently, I led the development and execution of customer lifecycle marketing strategies, focusing on email marketing, segmentation, and automation to drive customer retention and loyalty for a leading consumer technology brand. My role involves spearheading personalized email campaigns, optimizing performance through A/B testing, and improving engagement rates and conversion metrics.I make it a goal of mine to learn something new every single day. A list of my growing skill set includes marketing automation utilizing Salesforce Marketing Cloud, email marketing, lead generation, tracking key metrics and KPI, developing go-to-market strategies, customer lifecycle management, content marketing, event marketing, A/B testing, project management, content management systems (CMS), omnichannel marketing, search engine optimization (SEO), search engine marketing (SEM), B2B and B2C marketing, inbound and outbound marketing, user segmentation, graphic design, digital signage, branding, social media, and content creation.Let’s connect here or over a cup of coffee. I’d love to chat all things marketing, design, or Lego related. :)