► Initial SEO Audits and Website Analysis- Conduct comprehensive SEO audits to identify technical issues, keyword opportunities, and content gaps.- Analyze website structure, on-page elements, and backlink profiles for optimization potential.► Keyword Research and Strategy Development- Perform detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-impact search terms.- Develop keyword strategies aligned with business goals to target relevant audiences.► On-Page SEO Optimization- Optimize meta titles, descriptions, headers, and content for targeted keywords.- Ensure proper use of internal linking, image alt attributes, and structured data markup.- Enhance site speed, mobile responsiveness, and overall user experience (UX).► Technical SEO Implementation- Address crawl errors, broken links, and redirect chains.- Implement structured data (schema markup) for rich snippets and improved SERP visibility.- Optimize XML sitemaps, robots.txt files, and website security (HTTPS).► Content Strategy and Optimization- Collaborate with content teams to create SEO-friendly content that ranks for target keywords.- Optimize existing content for improved rankings and engagement.- Implement content marketing strategies such as blog posts, landing pages, and guides.► SEO Performance Monitoring and Reporting- Use tools like Google Analytics, Google Search Console, and third-party platforms to track SEO performance.- Analyze organic traffic, ranking improvements, conversion rates, and overall ROI.- Prepare regular SEO reports and provide actionable insights to improve campaigns.► SEO Consultation and Client Engagement- Offer expert advice and consultations on SEO best practices, trends, and algorithm updates.- Communicate with stakeholders or clients to understand their goals and align SEO strategies with business objectives.

► Initial PPC Campaign Setup and Strategy Development- Conduct competitive analysis and keyword research to develop high-performance PPC strategies.- Set up and manage campaigns across Google Ads, Facebook Ads, and social media platforms.► Campaign Structure and Ad Creation- Develop effective ad copy, design, and targeting strategies to maximize CTR and conversion rates.- Implement ad extensions, A/B testing, and remarketing strategies to improve ad relevance.► Campaign Optimization for Performance- Continuously monitor and adjust campaigns to improve cost-per-click (CPC), quality score, and overall ROI.- Optimize bidding strategies, keyword match types, and negative keyword lists for better budget allocation.► Landing Page Optimization for PPC- Work with design and development teams to ensure landing pages are optimized for conversions.- Implement A/B testing on landing pages to improve conversion rates and reduce bounce rates.► Performance Tracking and Analytics- Use Google Analytics, Google Ads, and other platforms to monitor key metrics such as CTR, CPC, conversion rates, and ROAS.- Generate detailed performance reports with recommendations for further optimization.► Budget Management and Cost Control- Manage PPC budgets efficiently to maximize ROI and ensure campaigns stay within budget limits.- Allocate budget between different campaigns and channels based on performance data.► Continuous Testing and Campaign Scaling- Run regular split tests (A/B tests) for ad copy, bidding strategies, and landing pages to continually refine campaign performance.- Scale successful campaigns for better reach while maintaining efficiency.

► Developed and optimized websites using HTML and CSS, with involvement in light programming tasks.► Managed and executed online marketing strategies, driving engagement and traffic.Volunteer Work► Actively participated in various volunteer initiatives, contributing skills and time to community-driven projects.

► Job DescriptionDesigned and executed orders, optimized inventory levels, managed product distribution, and updated stock status.Monitored product pricing and placement to ensure market competitiveness.Led the introduction of new products and implemented remodeling initiatives.► Clients: Wrigley, s.r.o.VARTA Baterie spol. s r.o.Imperial Tobacco CR, s.r.o.Emco spol. s r.o.Sara Lee Czech Republic, a.s.Pěkný – UNIMEX s.r.o.Kimberly-Clark CorporationCoca ColaOpaviaKraft Foods