• Analyze market trends, economic factors, remote work dynamics, and target demographics for environmentallysustainable residential complexes in Lawnside, Mount Laurel, and Livingston, NJ.• Develop and execute marketing campaigns, including photography, print and digital ads, direct mail, floor planbrochures, promotional materials, business cards, and signage.• Design and launched website and social media campaigns, collaborating with marketing teams and leveragingconsumer insights, resulting in the leasing of a complex in under three months—50% faster than projected.• Track and optimize campaign performance, measuring clicks, metrics, and social media engagement to adjuststrategies, boost traffic, and ensure a successful property launch.• Identify strategic leasing and sales opportunities through LinkedIn, Google My Business, Facebook, and Instagram

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• Managed client and agency relationship for 20+ large-scale, mixed use and residential real estate development branding, marketing, and advertising projects in the Tri-State area• Developed and customized client’s strategy, creative, web, digital media, mixed media, and photography initiatives• Analyze real estate market landscape, construct KPIs to measure marketing and media campaign effectiveness and measure against business performance• Promoted expansion of business with existing clients to generate new development accounts• Completed both prelease and post launch projects to specific schedule and within budget• Coordinated with Internet Listing Services (ILS) StreetEasy, Apartments.com and Zillow to create listing packages for rental apartments and with media vendors to launch digital media, email marketing and social campaigns

• Collaborated with New York City real estate agents identifying market conditions, branding offerings, building strategic plans, and helping execute on deliverables• Created strategic marketing plans maximizing budgets to help achieve goals and business growth, executed product branding, print advertising, digital, social, direct mail, video, and paid media• Analyzed agents’ marketing plans leveraging demographics, economics, and financial environment

• Managed delivery, project scoping and execution for 20 start-up companies and creative studio, producing both digital and traditional media; created, managed and optimized integrated marketing strategies for portfolio companies• Produced 70 to 120 creative assets on a monthly basis for businesses within industries such as: healthcare, beauty, ridesharing, food and beverage, consumer goods, and more; from start-ups to mature business reinventions• Performed project management functions for custom concepts, execution and progress for advertising, branding, and marketing projects; oversaw staff, including videographers, graphic designers, copywriters and production• Supervised marketing and branding campaigns; served as liaison for in-house portfolio companies and creative team• Developed strategic digital marketing plans, increasing customer acquisitions for subscription-based business models• Collaborated cross functionally across digital, direct mail, alternative media, growth and UX/UI internal departments• Steered branding, client identity, paid media, creative, website development, online reputation, social media and marketing• Analyzed campaign performance for data-driven business insights to improve the advertising and marketing offerings• Collaborated with production team to build and manage budgets and timelines to meet client expectations• Scoped tracking, timelines, and operations to ensure projects ran efficiently• Monitored and reported on the status of projects, including alternative media (PIPS and Inserts), branding assets, branding design and copy, direct mail, email, newspaper, social media, video, web - ensuring that deadlines were met• Encouraged productivity between creative studio and clients for efficient execution of tasks• Formed relationships with management and department heads externally and internally, working collaboratively and autonomously to influence engagement, alignment and accountability around our culture and values

• Created unique designs for direct mail campaigns within the pharmaceutical and healthcare sectors, and other start-ups including branding concepts, color schemes, and layout • Synthesized demographic and geographic data obtained from brokers in order to target consumer segments that could specifically benefit from each unique marketing campaign • Liaised with the finance group to plan budgets for campaigns, formulate accruals, and target spending

• Designed digital and print ads for Colgate Dental Care products, including visualization, copy, artwork, and placement • Selected by EVP and CCO to research and develop a campaign partnering with a not-for-profit health care company • Rebranded struggling retail firm, J Crew; producing a new print and digital campaign as a member of an intern team

• Assisted new musical artists with marketing and public relations, including the development of a theme and branding • Contacted popular radio stations in the tri-state area and convinced them to play the musician’s new releases • Handled all aspects of a concert from the venue, the invitation design, selling the tickets, and all backstage details