•Overseeing the e-commerce market expansion and go-to-market strategies for Indonesia and the Philippines, with a focus on marketing and sales.•Working with foreign distributors and ensuring regulatory compliance for effective market penetration. •Analyze sales and marketing data to identify areas for improvement to develop actionable insights, as well as sales trends for supply and demand forecasting.

• Developed an automated onboarding process which reduced the time required to onboard new merchant by 50%.• Guide and educate merchants on how to best leverage the company's platform and features to support their business goals.• Develop interactive user experiences to drive product adoption and maximise customer retention.• Review and improve new/existing processes through automation to improve operational efficiency and collaboration for both internal and external stakeholders.

• Acquired and managed relationship with key sellers to maximise the collective revenue for both parties• Identify consumer trends and market opportunities using data and statistical analysis to formulate and implement monthly sales strategies• Automated a management dashboard which displays the sales performance of every merchandise to increase efficiency

• Curated campaign performance reports for Intel in both their B2B and B2C business units.• Conducted data analysis through digital advertising platforms such as Facebook Ads Manager, SA360, and DV360 to identify trends and come up with actionable insights and business recommendations.• Conducted web performance analysis through Adobe Analytics to examine a consumer’s web journey and evaluate the performance of the campaigns’ landing pages.

• Governs and reviews the corporate brand, marketing collaterals and assets of SGX• Conceptualised and collaborated with creative vendors and agencies to execute brand campaigns • Planned and executed corporate events and CSR activities

• Executed integrated marketing campaigns through collaboration with clients, vendors and the marketing department• Conceptualized, designed and produced collaterals for Changi Airport Group, Lenovo and Singapore Science Center

Platoon Instructor in Officer Cadet School

Head Designer for HYPEHYPE is a bi-annual youth magazine that features entertainment and lifestyle. Managed and produced by print journalism students in Ngee Ann Polytechnic, Film & Media Studies. HYPE is distributed at 28 different F&B/Retail brands all over Singapore.