I started working at Tribeca Public Relations in February 2014 as an Account Director. I was hired to lead and manage a new team and to build on the team’s profitability by acquiring new clients. After almost three years with the company, I now lead a team of six working across a number of clients from different industries including GWK Agribusiness, Epson, Cathay Pacific Airways, Slo-Jo Beverage Solutions, Tower Bridge Design and Fit-Out company and Hollard Insurance.

I am currently managing a small portfolio of B2B brands as a corporate communications consultant. My clients include the Tsebo Outsourcing Group, South African Bureau of Standards and DuPont.

I manage the Travel and Tourism portfolio at Fleishman-Hillard in Johannesburg. My current clients include Club Med, Hilton Hotels in Southern Africa (Sandton, Durban, Cape Town and Windhoek), Etihad Airways and E-Tourism Frontiers. Responsibilities include:PR Skills:• Developing strategic and tactical client programmes • Writing – press releases, proposals, motivations, concepts, strategies• Event management • Strong media relationship skills • Lead journalist relationship building initiatives • Monitoring and investigating market intelligence and applying to client programmes where appropriate• High-level knowledge of client’s market sectorAdministrative/Agency Operations:• Review billing arrangements for client• InvoicingClient Services:• Participated in client meetings, manage meeting protocols and agendas• Planned client review meetings with team• Strategic consultant Account Management and Strategic Thinking and Planning• Accountable for financial aspects of cost management on client programme• I maintained an in-depth knowledge of current affairs and identify opportunities to position company to client as appropriate.Business Development:• New business development • Strong pitch preparation skills • Good understanding of competitive landscape.People Development:• Manager to junior staff members• Supported team development • Conducted appraisals

Managed accounts including Etihad Airways, Hilton Hotel and Resorts in Durban, Johannesburg and Windhoek and Wings Corporate Travel, Automobile Association of South Africa, Wesbank and Nokia. Responsibilities included, managing the day-to-day PR activities across the portfolio.

Account Executive for the Quadriplegics association of South Africa:Responsibilities included: 1. Management of all aspects of the campaign 2. Secure media coverage3. Arrange launch eventsSupported and assisted on the account management of clients including:•The South African Mushroom Farmers association•Pick ’n Pay•Peppadew•Nando’sResponsibilities included:1. All function RSVP’s2. Function Specific Media list3. Management of Comprehensive Media list4. Liaising with the Media to get updated media list5. Ensuring that the entire office is updated on new media information6. Compiled advertising evaluations on all media coverage tracked for clients7. Responsible for all research of contact numbers and addresses for database input8. Coordinated RSVP’s and media attendance to functions9. Full responsibility for office administration i.e.Handled all office correspondence with centre management incl. suppliers10. Order of office cheque books and general bank liaison11. Mail management12. Invoice file management13. Liaison with couriers14. Liaison with office bookkeeper on all aspects of financial management and including debtors & creditors15. Responsible for petty cash and the balancing thereof