I am a strategic marketer with deep experience developing and implementing marketing, product, media & customer experience strategies to drive commercial success across brand, acquisition & engagement KPIs. Includes collaborating cross-functionally to ensure integration across all touchpoints, including digital and operational teams as well as the front lines.I have significant Go to Market planning experience including scoping initiatives, developing business cases and prioritising to align with overarching marketing and brand strategies.With a breadth of experience including extensive leadership exposure, I thrive on empowering high-performance teams to deliver their best every day with a positive can-do attitude.Sophisticated, modern marketer:- • Adapt at building customer strategies around the customer lifecycle, utilising tech including Adobe, PEGA & digital DPSs and partners including Google and Meta. • Stay abreast of technology and digital methods to prepare for a cookieless world. • Agile Ways of Working including marketing owner responsibilities, scrums, sprint planning, backlog management, leading retros and implementing actions. • Human-centred design principles for proposition development & workshop techniques.• Life-long learner inspired by Ehrenberg-Bass, Mark Ritson, WARC and Dr Grace Kite.