Davina Shiell Email and Phone Number
I lead the marketing, communications and fundraising department for two sister charities. I devised and led the brand campaign that changed the charity names from Royal Blind and Scottish War Blinded to Sight Scotland and Sight Scotland Veterans in 2020. I am also a member of the Executive Team that leads the organisation. Our department covers:Marketing and brandPR and mediaInternal communicationsPolicy, research and campaignsStakeholder engagement and partnershipsFundraising. Previously I have had senior management roles at Friends of the Earth Scotland (where I was Interim Director as well as Head of Communications), Friends of the Earth International, the Scottish Federation of Housing Associations and British Council Scotland. I have a CIPR Diploma in Public Relations and an Advanced Certificate in Market Research. I am a member of the Chartered Institute of Marketing. I have a background of working for international organisations and have frequently worked with audiences around the world. Specialties: External and internal communications strategies, fundraising, marketing, media, branding, digital, social media, publications, parliamentary affairs, market research, change management, leadership.
Sight Scotland And Sight Scotland Veterans
View- Website:
- sightscotland.org.uk
- Employees:
- 153
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Director Of Cause And EngagementSight Scotland And Sight Scotland VeteransEdinburgh, Gb
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Board MemberPlan Vivo Foundation Feb 2024 - Present -
Director Of Marketing, Communications And EngagementSight Scotland And Sight Scotland Veterans Mar 2013 - PresentEdinburgh, United KingdomI have built the directorate from four people to 17 and my role has grown and developed as follows:2020-Present Director of Marketing, Communications and Engagement 2019 Associate Director of Marketing and Communications (joined the newly formed Executive Team)2017-2018 Head of Marketing and Communications2013-2016 Marketing and Fundraising ManagerKey achievements:- Creating policy, press, social media, internal communications and stakeholder engagement functions and first Head of Fundraising role- Initiating and leading on a re-brand that changed both charity names, transformed their visual identities and introduced new values- Designing employee engagement and communications strategies including on complex change programmes- Commissioning and planning multi-channel marketing campaigns to promote brand, attract new service users and raise funds- Leading a digital transformation project to introduce new organisation wide CRM system using Salesforce- Creating opportunities for profile raising and stakeholder engagement by leading on numerous networking events including receptions in the Scottish Parliament and official openings hosted by First Minister and Royal Patron - Working as part of Executive Leadership Team on organisational strategy, change and budgets
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Board Member And ChairOne World Shop Mar 2013 - Dec 2017Marketing and communications advisor on Board. I was Chair during 2017. -
Press And Public Affairs ManagerScottish Federation Of Housing Associations Oct 2012 - Mar 2013Delivered press and parliamentary affairs, social media, web content. Responsible for staff and budget management. -
Head Of Communications And Interim DirectorFriends Of The Earth Scotland Apr 2008 - Sep 2012Designed marketing and communications strategy to encourage take up of donations and political campaigns. Managed press and supporter campaigns and fundraising teams. Secondments:2012 Interim Director - led a significant change management programme to re-structure the organisation and make it financially sustainable2011 Lead Communications role for international office in Amsterdam -
CampaignerSave The Children 2007 - 2008Edinburgh, United KingdomCo-ordinatated outreach and publicity campaign to raise awareness of child poverty in the UK. -
Communications ManagerBritish Council 2002 - 2007Edinburgh, United KingdomDelivered media and parliamentary relations, internal communications, branding, publications, online communications, events. Responsible for staff and financial management. -
Visits Co-OrdinatorBritish Council 2000 - 2002Co-ordinated VIP visits from overseas. Management of budgets and events.
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Campaigns Executive AssistantOxfam 1998 - 2000Edinburgh, United KingdomSupported campaigns, events and administration. Co-ordinated volunteers.
Davina Shiell Education Details
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University Of BristolHispanic Studies -
Cambridge Marketing CollegeDigital Marketing
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Queen Margaret UniversityCipr Diploma In Public Relations
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Fettes College
Frequently Asked Questions about Davina Shiell
What company does Davina Shiell work for?
Davina Shiell works for Sight Scotland And Sight Scotland Veterans
What is Davina Shiell's role at the current company?
Davina Shiell's current role is Director of Cause and Engagement.
What schools did Davina Shiell attend?
Davina Shiell attended University Of Bristol, Cambridge Marketing College, Queen Margaret University, Fettes College.
Who are Davina Shiell's colleagues?
Davina Shiell's colleagues are Wendy Mccormick, Anita Smith, Jennyswell Senior Assistants, Magdalena Brown, Aidan Coulter, Shona Hawkes, Sophie Robinson.
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