Davina Bamford is a CXAD (Dip) - Customer Experience. Colleagues describe her as "Davina lives and breathes CEX and is absolutely committed to improving process, communications and products to benefit the customer, whilst always being able to consider commercial performance. Davina is astute, passionate, and at the same time personable - hugely enjoyable to work alongside!" and "Davina is incredibly focused and passionate about delivering excellent customer experience. She’s has a wealth of knowledge in the benefits of understanding customer insight measures and how these can transform the customer experience. Having worked with Davina to deliver a Vulnerability programme, it’s evident she understands customer needs and the importance of having a robust vulnerable customer policy. "