Davina Chesterson Email & Phone Number

Denver, CO, US

Remote

At Ad Hoc, I serve a dual role as a Product Owner and a Scrum Master, managing our engineering team in the build and maintenance of HealthCare.gov, the federal healthcare Marketplace. When I joined the team we had just begun the migration from the legacy platform from the first launch (in 2013) to the decoupled Drupal Content Management System backend and.

• Plan Agile ceremonies for medium to large scale projects: assist with backlog prioritization, requirements gathering and writing, scheduling daily stand ups, sprint planning, grooming and retrospectives
• Develop client SOWs including project budget, requirements and overall scope, facilitating discussions with Developers and Architects in addition to referencing estimates, results and risks from archived projects
• Create budget burndown, hours and status/task reports delivered weekly to clients
• Build project timelines and delivery milestones agreed upon by scrum team in order to be shared with client stakeholders
• Communicate daily with Developers and Architects to understand effort for new client requests and changes as well as pros/cons and possible risks to project scope
• Coordinate with other project managers and internal teams (Analytics + QA) on project, resource and scope changes in order to adjust project and client expectations as necessary

Boulder, CO

• Devised and implemented process rules and guidelines into the day-to-day workstreams for the multiple brand/product teams
• Coordinated with the Demand Generation managers to plan and execute long and short-term marketing initiatives including business development/lead generation, Marketo email drip and nurture campaigns
• Facilitated cross-brand/product collaboration to improve alignment between teams and overall process for planning, forecasting, measuring and optimizing marketing campaigns and projects across all platforms (webinars.

Greater Denver Area

• Coordinate and execute client emails: html/css, graphic design and editing, create and edit templates, build acquisition and nurture campaigns, testing and QA
• Work closely with the development, data, and project teams to delegate tasksand successfully launch email campaigns within client proposed budget and timing
• Train clients on our email platform, create supporting documentation for tool capabilities and email best practices
• Partner with clients to strategize and implement ideas for growing email lists, customer segmentations and content strategies
• Track and analyze campaign metrics and optimize based on results
• Banner, email, graphics design and production

Greater New York City Area

• Manage website development and maintenance projects for skift.com including new site builds, bug fixes and tracking, Quality Assurance, and site enhancements and testing
• Support representative for reader and customer inquiries including website bugs/problems and premium trends report subscription questions
• Create work contracts and proposals for freelancers and clients and other administrative tasks
• Coordinate projects and white papers with freelancer writers and sponsor partners/clients; manage the writing process from initiation to review and launch
• Assist in the development of white paper and trends reports: copyediting, sourcing images, InDesign layout reviews, and link testing
• Designer for social media creative and website assets

New York, NY

• Clients Include: Pernod Ricard, Purina pet brands, Nespresso, Lay's, Rold Gold
• Lead daily Moment Studio scrum meetings to brainstorm topical content for brand pages and plan daily work assignments for creative team
• Manage project plans for digital campaigns (apps, banners, social platform creative) from briefing and kickoff to execution, launch phase
• Scope new projects; building staff plans, budgets, timelines and Statements of Work
• Source and coordinate with vendors to set project deliverables and timing
• Facilitate cross disciplinary meetings to ensure alignment on larger projects and initiatives

• Researched and developed weekly list of events and new store and restaurant openings
• Arranged and interviewed business owners to be featured on the website and social pages
• Managed communications on Facebook fan page
• Wrote daily content for website and fan page

Amsterdam Area, Netherlands

New York, NY

• Built and maintained practice specific extranets
• Formatted electronic publications; e-newsletters, client alerts, and announcements sent out to all attorneys and clients
• Researched and contributed information towards RFPs
• Created, edited, and enhanced attorney PowerPoint projects used for client pitches and informational presentations
• Designed and modified, and implemented templates on the firm website and additional practice team sites
• Coordinated SEO practices; devised various metadata, keywords, and descriptions; tracked website search results

Hawthorne, NY

• Reported and analyzed weekly and monthly website click, search, and revenue reports
• Maintained the company's main website with a CMS; updated products, text, images
• Managed pay-per-click campaigns: Google Adwords; Analytics; Affiliate network and shopping feeds
• Optimized organic search results through link building, link trading with other companies, and blog development analyzing various click tracking reports

New York, NY

• Coordinated park events; set up and organized daily park activities
• Maintained and updated the NYC Events Online calendar with the park events, news, and information

• Designed poster displays and flyers for departmental classes and events
• Composed radio public service announcements and press releases for the university and local community
• Scheduled and coordinated practice space for the various University orchestra and choir groups
• Updated events, designs, and news content on Music Department and community websites

New York, NY

• Compiled and organized client assets on the server
• Quality Assurance and website testing