Davina Nielsen Email & Phone Number

Birmingham, Al, Us

Birmingham, Alabama, United States

Senior marketing leader for Alabama's most extensive line-up of crane and heavy equipment rentals. Presiding over all the strategic digital marketing and advertising efforts across the four branch locations of Birmingham, Nashville, Huntsville, and Mobile.

Birmingham, Alabama, United States

Principal specialist for all internal communications, photography, and content creation for a rapidly growing biotech research facility in the heart of downtown Birmingham. Passionate about enhancing internal relationships and community growth through people-centric data-driven strategies.

Birmingham, Alabama, United States

- Collaborated with the engineering and sales team to design a series of booklet brochures detailing the product and service value proposition, enhancing sales and lead generation- Partnered with industry magazines to develop multimedia digital and print ad campaigns in Adobe Photoshop, boosting website leads - Designed Autocar 2022 Calendar that had over 2,500 print copies distributed to customers and suppliers- Produced and edited a commercial in Adobe Premiere Pro for Waste Management's initiative to expand female representation in the corporate supply chain- Set up company photo gallery by capturing 3000+ customer, employee, and truck photos - Established and enforced brand guidelines and brand consistency across all print and digital collateral

Birmingham, Alabama Area

-Harnessed storytelling to create compelling brand-centric messaging that increased Instagram following by 4700 - Used Canva and Photoshop to design engaging content that increased Facebook impressions by 40% - Launched the University of Alabama at Birmingham's first Student Influencer Program, increasing the University's Instagram following by 927 individuals in one semester- Took over the social media for the billion-dollar Campaign for UAB and increased the average reach per post from 104 organic viewers to 4,300- Utilized Sprout Social and Facebook Insights to create reports, monitor social listening, and track success metrics for strategy optimization- Managed and developed strategies for UAB's primary social channels: Facebook, LinkedIn, YouTube, Twitter, Instagram, Snapchat - Strengthened community ties through event promotion, photography, and live coverage of community service opportunities

Birmingham, Alabama Area

- Cultivated repeat business and customer relationships by creating a loyalty program that offered perks and discounts to repeat customers, which resulted in 150 participants at the end of the first quarter- Collaborated with local vendors to promote and execute large-scale events with 300+ attendees - Onboarded new staff and led a monthly training on guest service expectations, safety procedures, proper food handling, and restaurant protocols. - Administered excellent customer service while multitasking in a high-pressure, fast-paced environment

Vestavia Hills, Al

- Cultivated positive customer relationships through customer service and quick problem-solving - Generated a paid social media ad marketing campaign that produced a 6-point uplift in brand favorability and 6-point uplift in purchase intent- Completed end-of-day reports and reviewed reports quarterly to project sales and inventory- Collaborated in sales strategy that lead to an increase in sales revenue in 2016 and 2017 - Launched an email marketing campaign with an open rate of 30% and a CTR of 5% - Assisted in social media management of Instagram and Facebook

Boadilla Del Monte, Madrid, Spain

Curated English learning curriculums specific to each child’s needsUtilized communication and organization skills to navigate through new citiesTaught daily "English as a Second Language" lessons focused on vocabulary and speechAdvanced cross-cultural communication skills while living in the home of the host familyCoordinated the logistics and planning of educational field trips and extracurricular activities for children

Zaragoza, Spain

Bachelor’S Degree, Marketing Management, Minor In Spanish, Undergraduate

Activities and Societies: Yearlong study abroad in Bilbao, Spain. Social Media Marketing Campaign for United Way English as a Second.

Study Abroad, Management, Marketing, Lingustic And Cultural Studies, Undergraduate

Activities and Societies: International Marketing, Marketing Management, Advanced Spanish: C1 CEFR Level, Private English TutorMy yearlong.