• Spearheaded the enhancement of the consolidated SITA marketing planning process, facilitating collaboration among key stakeholders and driving strategic alignment.• Successfully managed budget and resource allocation through effective utilization of marketing platforms, optimizing financial resources for maximum impact.• Provided instrumental support to the marketing community in adopting agile and lean working methods, resulting in increased efficiency and productivity.• Oversaw the implementation of a team-wide operational model essential for the execution of marketing strategies, ensuring seamless coordination and alignment of efforts.• Championed innovation in marketing strategy and planning by staying updated on industry best practices and introducing new approaches to drive continuous improvement and results.• Directed and managed strategic forums across the organization, fostering collaboration and driving alignment on key marketing initiatives.• Defined and monitored the process, timelines, and outcomes of the operational planning framework, ensuring alignment with strategic and commercial objectives across all marketing functions for enhanced effectiveness and success.

Successfully led and delivered key strategic projects and forums across the organization, driving impactful outcomes and fostering collaboration among stakeholders.

Directed the strategic vision, planning, and execution of Douglas OHI's comprehensive marketing initiatives, spanning marketing intelligence, advertising, PR, event management, branding, campaigns, online activities, collateral production, and internal communications.Key Highlights:• Spearheaded the development of the Douglas OHI Brand Strategy, crafting a compelling value proposition, and establishing visual identity guidelines to enhance brand recognition and resonance.• Successfully revitalized and launched the new Douglas OHI website, resulting in an improved user experience and strengthened brand representation in the digital space.• Cultivated a vibrant and engaging presence for Douglas OHI across various social media platforms, driving consistent growth in engagement rates and fostering deeper connections with the target audience.• Crafted captivating narratives to spotlight the efforts and innovations of project site teams, leading to multiple prestigious award wins at both national and MENA levels, further solidifying Douglas OHI's reputation as an industry leader.

Brand Activation:• Led the strategic direction for the Brand based on comprehensive market research findings.• Simplified and consolidated the Brand story for enhanced clarity and resonance.• Successfully re-launched the Brand internally to foster engagement and alignment.Brand Positioning:• Established a distinctive proposition to elevate SITA's Brand position in the market.• Spearheaded the revitalization of the Brand Campaign to amplify brand impact.Brand Compliance:• Developed and enforced brand policies to ensure consistency and integrity.• Established and maintained the Brand Intranet site and Brand Library.• Designed and managed asset/templates development to uphold brand standards.• Oversaw brand architecture, sub-branding, and co-branding initiatives.Brand Employee Engagement:• Effectively communicated the Brand Story internally through engaging narratives.• Implemented a comprehensive Brand Program with integrated activities to boost brand visibility and awareness globally.• Curated employee stories and examples, leveraging various communication channels for widespread distribution.

• Project managed the successful planning and execution of prestigious events from inception to completion.• Implemented innovative strategies and marketing initiatives that significantly boosted event attendance and engagement.• Secured distinguished speakers and sponsors, elevating the profile and impact of events.• Optimized event planning processes, resulting in enhanced efficiency, cost savings, and quicker turnaround times.• Demonstrated adept budget management skills by consistently delivering events within budget without compromising quality.• Spearheaded impactful marketing campaigns to effectively promote events and maximize reach.• Received positive feedback and testimonials from clients, attendees, and stakeholders.• Introduced novel event formats or concepts that garnered positive feedback and enhanced attendee satisfaction.• Enhanced post-event evaluation processes to gather valuable feedback and insights for informed decision-making in future event planning.• Played a pivotal role in brand building and thought leadership, reinforcing the organization's brand image and positioning it as an industry leader.

• Successfully planned, managed, and delivered numerous high-profile events and exhibitions, exceeding client expectations and garnering positive feedback.• Developed and executed comprehensive strategic communication plans, resulting in increased brand visibility and engagement.• Streamlined collateral planning, design, and procurement processes, ensuring timely delivery of high-quality materials and cost savings.• Successfully managed public relations campaigns, including strategic planning, press release creation, and effective media management, resulting in enhanced brand reputation and media coverage.• Led advertising initiatives from planning to implementation, negotiating favourable terms and executing impactful designs to reach target audiences effectively.• Managed content on intranet platforms, ensuring accurate and engaging information dissemination to internal stakeholders.• Demonstrated strong budget management skills, consistently delivering events and projects within budgetary constraints while maintaining high standards of quality.• Fostered direct and effective collaboration with project management teams and customer groups at all levels, including senior management, facilitating seamless project execution and client satisfaction.

• Strategically planned and executed marketing campaigns within budget constraints, effectively driving sales and revenue growth for targeted products.• Supported the account management team in developing and implementing campaigns aimed at achieving license and services revenue targets among existing customers, contributing to overall revenue generation.• Leveraged all relevant components of the marketing communications mix to successfully achieve campaign objectives and maximize impact on target audiences.

• Efficiently managed the marketing budget, ensuring accurate tracking and reporting on a monthly basis to optimize resource allocation and drive cost-effectiveness.• Successfully administered the company's CRM system, maintaining data integrity and leveraging customer insights to inform marketing strategies and initiatives.• Orchestrated the organization and coordination of exhibitions, conferences, and sales events, resulting in enhanced brand visibility and increased lead generation opportunities.• Managed all marketing communication projects, overseeing their execution from conception to delivery to effectively convey brand messaging and drive engagement.• Directed the production of sales and marketing collateral, ensuring the development of compelling materials that effectively communicated product features and benefits to target audiences.

• Project managed the implementation of marketing campaigns, achieving measurable success from conception to post-analysis, resulting in enhanced brand visibility and increased market share.• Demonstrated excellence in customer relationship management and communications, fostering strong connections and loyalty among customers, leading to improved retention rates and customer satisfaction.• Directed the production of all sales and marketing collateral, ensuring the creation of compelling materials that effectively communicated brand messaging and drove engagement, resulting in increased leads and conversions.• Strategically procured design services and print, optimising resources and ensuring the delivery of high-quality marketing materials within budget, contributing to cost savings and brand consistency.• Actively promoted the corporate image within the organisation, enhancing brand perception and employee engagement, fostering a positive company culture.• Identified and leveraged promotional channels to effectively publicise the portfolio of products, increasing brand visibility and market reach, and driving sales growth.• Successfully organised conferences and exhibitions, facilitating networking opportunities and showcasing the company's offerings to key stakeholders, resulting in increased brand exposure and lead generation.• Conducted review meetings and analysis of company tender documents, informing strategic decision-making and optimising future marketing efforts to align with business objectives and enhance competitiveness.

• Successfully planned, managed, and implemented marketing campaigns from inception to customer/sales response, driving significant increases in brand visibility, customer engagement, and sales revenue.• Demonstrated expertise in budget management, annual planning, and forecasting, consistently optimizing resource allocation to achieve financial targets and maximize return on investment.• Efficiently coordinated and analysed direct mail and telesales initiatives, resulting in enhanced lead generation, customer acquisition, and conversion rates.• Spearheaded the briefing and collaboration with external agencies for print production and conference activities, ensuring the delivery of high-quality marketing materials and impactful event experiences.• Played a pivotal role in data management, effectively briefing data companies on requirements and interpreting their findings to inform strategic decision-making and improve campaign targeting and effectiveness.

• Developed and implemented an annual marketing plan that consistently met or exceeded new sales targets within allocated promotion budgets, driving revenue growth and market expansion.• Conducted monthly reforecasting exercises aligned with actual sales and expenditure data, while also incorporating market trends to optimize resource allocation and ensure cost-effectiveness.• Efficiently managed budgets and team resources to maximize response rates and minimize cost per sale across various sales channels, including Field Sales, Telemarketing, Special Accounts, and direct marketing initiatives, resulting in increased profitability and market share.• Successfully planned, coordinated, and executed targeted marketing campaigns for Tax and Seminar products, effectively reaching and engaging the intended audience and driving product awareness and sales.• Implemented a weekly training and updating program for all Call Centre employees handling customer queries from Tax and Seminar subscribers, ensuring a knowledgeable and responsive customer service team that contributed to customer satisfaction and retention.

• Spearheaded the creation and maintenance of the company database, ensuring accuracy and efficiency in data management, facilitating streamlined operations and informed decision-making.• Designed, created, and produced flyers and company brochures, collaborating with printers and design companies to deliver high-quality marketing materials that effectively showcased the brand and its offerings.• Took charge of producing all advertisements for publication and writing editorials, effectively promoting brand visibility and engagement with target audiences.• Coordinated and managed all exhibitions and workshops, including the production of necessary literature and flyers, and designing exhibition stands, resulting in enhanced brand exposure and increased lead generation opportunities.

• Optimised sales team operations, ensuring efficiency and productivity to drive revenue growth and exceed targets.• Executed telemarketing and account management administration tasks with precision, fostering strong relationships with both existing and prospective customers to drive sales and enhance customer satisfaction.• Developed and maintained databases, conducting comprehensive market research to identify opportunities and inform strategic decision-making, resulting in increased market penetration and competitive advantage.• Successfully managed corporate hospitality events and exhibitions, enhancing brand visibility and fostering meaningful connections with key stakeholders to drive business growth.