With over 15 years of experience in marketing and sales, and a deep specialisation in aviation since 2016, I have built my career on forging strong relationships that drive success. As VP of Commercial at 2-REG, my primary focus is managing aircraft transitions for leasing companies around the globe, where cultivating trust and understanding with clients is at the heart of everything I do.I’m passionate about people, and my strength lies in fostering collaborative partnerships that deliver long-term value. Whether working with clients, industry stakeholders, or internal teams, I ensure that clear communication and shared goals are always at the forefront. I’ve had the privilege of hosting and attending major networking events worldwide, which has allowed me to establish a broad network within the aviation industry.Beyond relationship-building, I’ve led initiatives to enhance the 2-REG brand, overseeing key projects such as video productions, websites, CRM systems, and major brand campaigns. I’ve worked with remarkable teams to launch 2-REG’s 10-year anniversary campaigns and grow the brand into the respected name it is today.I’m driven by collaboration and always seek to create environments where success is a shared achievement.