• Developed and implemented product launch of best-in-class analytics platform: defined long term data analytics strategic vision, launching analytics platform incorporating AI / ML for workspace management, return to office, live customer segmentation and dynamic prediction models using Azure machine learning. Identified and prioritised key growth opportunities including user acquisition, engagement, and retention strategies to maximise revenue and customer satisfaction.• Industry whitepapers and sector benchmarking – launched quarterly workplace index report distributed to over 50k customers. Identified market opportunities through competitor analysis, feature gap analysis, customer frustrations and user journeys. Overhauled reporting systems to include anonymised industry vertical and comparative peer analysis and created customer panels for qualitative data generation.• Defined feature roadmap and strategy through monitoring market trends and competitor landscape in addition to implementing customer discussion panels to gather qualitative feedback. Developed and executed go-to-market strategies, collaborating with marketing, sales, and customer support teams to ensure successful product launches and clear development roadmap for customers.• Consolidated data infrastructure: created architectural blueprints and implementation plan for consolidating 12 product areas into one unified data model under Azure stack. Managed CI/CD processes, Synapse pipelines in Visual Studio Online and migration of all repositories to GIT/BitBucket. • Overhauled internal analytics: replaced existing ad-hoc query process with lead times of up to 2 weeks for data requests with self-service dashboards created in Power BI for ticketing systems, customer databases and revenue management tools to reduce lead time to 2 hours. Created custom data warehouses for combining qualitative and quantitative competitor data.

Led multiple analytics projects valued between £10m to £50m managing senior stakeholders and communicating with C-suite and ExCo. Provided subject matter expertise and managed global strategic vendor relationships for multiple data visualisation tools. • Provided global subject matter expertise for Qlikview and Qlik Sense visualization tooling. Responsible for managing vendor relationships with Qlik, creating company-wide strategic roadmap for implementation, asset libraries and global training plan. • Led internal data science strategy for advanced analytics and implementation for onboarding consultants. Created training roadmap for advanced machine learning and advanced algorithms for over 150 analysts.• Shaped a data strategy for collection, ingestion, modelling and reporting of qualitative and quantitative data sources across 70 global insurance market participants. Created infographics featured in national media complemented by interactive dashboards built in Qlik Sense.• Oversaw project management, including forecasting financials, RFPs, resourcing allocation and key deliverables milestones for a teams of up to 30 consultants. Delivered a suite of global dashboards used for board level KPI reporting customer retention / service availability metrics.• Streamlined intelligent automation routing for global Telco through evaluating user experience and incoming call traffic volumes as part of £5m analytics programme. Reduced monthly customer complaints by 30% and call centre headcounts by 15% annually.

Directed multiple client projects: budgeting, status reporting, senior stakeholder / c-suite management and project resourcing for global cloud-based data migration, visualization and reporting programmes.• Led teams of up to 10 developers for data visualization projects worth $1.5m at a Tier 1 financial institution. Responsible for project planning, requirements gathering and implementation of multiple global dashboards. • Created a centre of excellence for Qlik Sense visualisation standards and ETL processes. Developed a standardised specification for the end to end data flow between multiple big data and cloud platforms including script libraries for 30 dashboard applications. • Implemented global dashboards replacing over 2,000 existing excel reports and significantly reduced offshore staffing needs. Dashboards used by c-suite executives for monthly reporting. Created training plans for global rollout for over 3,000 users.

Centralised global reporting platform and infrastructure for 30+ dashboards and overhauled monthly reporting for CFO / ExCo. Built clear insights on business performance and competitive positioning through streamlining existing monthly reporting.• Managed the migration of all management reports to Qlikview dashboards, combining multiple data sources including Salesforce, Oracle, SAP and Google Analytics. This resulted in a 90% lead time reduction for all monthly and quarterly KPI reports.• Standardised existing analytics: created a library of 50+ SQL queries and Qlikview design templates, applied to more than 15 dashboards. Trained 6 team members on SQL query writing tuning / maintenance and end to end Qlikview development.• Created and maintained dashboards integrating transactional fee databases and subscription information to segment clients and our portfolio of products. These dashboards identified $75m in revenue opportunities and were rolled out to all sales teams as part of their daily workflow.

Undertook comprehensive strategic analyses of corporate operations, engagement and competitor intelligence. Provided critical oversight of data integrity and consistency for multiple data platforms.• Undertook client base segmentation: implemented algorithmic patterns of website usage to segment customer base and identify over 500 potential password sharing accounts. Meetings with 250 clients flagged as potential password sharers generated £5m in subscription sales.• Evaluated the impact of high volumes of non-premium website content on subscription uptake, resulting in restructuring of our content model - 85% of publications moved behind the paywall.• Created holistic view of all outgoing and incoming communications with key strategic accounts including email activity, face to face meetings and website usage to provide scorecard reporting by team. KPI metrics presented at planning sessions for all relationship managers.

Responsible for driving multi-channel analysis for streamlining customer acquisition/retention strategies applied to supporter base of over 2m contacts.• Developed and applied latent class, CHAID and CART segmentation models to the customer database of two million contacts to direct engagement strategy.• Designed and maintained KPI reporting measures presented to the directorate. Full automation of monthly scorecards. Created templates for over 100 end-user generated data reports (through SSAS cubes / SSRS parameterised reporting).• Implemented data validation and cleansing packages through SSIS (CLR Jaro-Winkler distance algorithms). This resulted in the removal of 200,000 duplicate contacts from the database.