Oversee quarterly media campaigns across Paid Search, Paid Social, and Programmatic channels.Co-lead internal and external communications, weekly expectations, strategic planning, and cross-channel performance reporting overview.Clients:AlconLinkedIn

Utilizing my background and experience to help define, create and execute marketing strategies for small businesses and start-ups.

Worked on extraordinary direct to consumer Nike projects from large multimillion dollar campaigns to grass roots brand awareness projects.

Manage and plan strategic go-to-market activation plans with yearly $5 million marketing allocation. lead in creation of tools to support wholesale account priorities in close partnership with local Brand Communications colleagues.Led the creation of a comprehensive multi-dimensional brand plan to be used to inform all brand activation interphases (campaigns, key city strategy, community, digital programming, events, social purpose, sports marketing).Responsible for driving brand marketing plans at the US wholesale account level with perfect planning and execution to reach brand KPI targets with full cooperation of category business units, focus account, and US Communication teams. Primary focus is creating, shaping, and executing The Training & Athletics Apparel; key city plans, community projects, and experiential activations (events, social purpose) to connect with the adidas wholesale consumer.Optimized sales by developing yearly strategic marketing roadmap for the men’s apparel program, which has led to an average growth of 95% in retail sales over the last 3 years as well as a significant increase in square footage within the men’s apparel pads in 407 Dick’s Sporting Goods stores. Collaborated with cross-functional team of specialist that included Digital Marketing, Influencer Marketing, Social Media, Newsrooms, and Events to ensure consistency and consumer relevant messages are brought to life in the US market across all key touchpoints.Collaborated with Key Account Management, and Wholesale Account Marketing team to identify and implement cross-team collaboration tools, generating increased productivity and readiness to produce seasonal marketing toolkits. Successfully executed a 2-year digital, social and event marketing program, creating a series of stories that connect four hero products within training apparel to cultural sport moments, utilizing pro athletes and influencers to level up the marketing campaign.

Designed, developed, and integrated new marketing milestones to the go-to-market calendar opening communication lines from Global category communications teams and US communications teams on strategic market level brand plans.Maximized operations by negotiating a video platform that would allow broadcast of milestone presentations, interacting with presenters, and other viewers in real time, as well as tweet, rate comment with a photo, which allowed for more efficiency and transparency into seasonal planning.Developed a brand product sampling process, that improved readiness for go-to-market milestone presentations photoshoots, seasonal sell-in. Managed a team of 4 contract employees to coordinate footwear and apparel product samples by category and season.Supervised day-to-day cross-channel/categorical processes and ensure all team deliverables are executed on time and in full, while maintaining regular communication with relevant stakeholders every step of the way.

Managed a newly integrated in-house ERM systems efficiently and successfully in alliance with retail and wholesale finance team to ensure all seasonally ranged product funneled through to sales and merchant teams prior to critical milestones.Minimized overall category merchandising workload by improving systems and processes in support of business and organizational goals. Led process trainings and onboardings on a constantly growing and collaborating team.

Developed and coordinated new innovative branding opportunities for Nike, which included development of over 100 various hangtags, woven and heat transferable labels for Nike’s performance and promotional apparel.Designed pricing and specification templates in order to communicate effectively within the Avery organization, and to further communicate such details to the customer.Led Avery’s creative team and the customers merchandising team to create a two new Jordan hang tag programs that yielded $100,000 in 2nd quarter sales revenue.Clients:NikeJordanConverse

Solely create solutions through research and design resulting in creative, effective brand marketing collateral that represents my clientele’s business identity.Designed an inclusive medical evaluation manual and reference guide with more than 30 design templates for Vascular Vision, LLC. Created a brand logo and marketing collateral for start-up, SHEEQ Cosmetics new line of make-up. Successful in prioritizing a graphic design workload and deadlines effectively to create new brand identities and concepts.Worked with Change The Definition Apparel constructing apparel ideas and designing one of the initial apparel products for release.Collaborated with Picture This Production Studios President Perry Loveridge in creating logo designs and marketing collateral for his companies’ clientele.

Responsible for leading and improving monthly sales and membership goals, motivating and empowering staff, taking corrective actions to ensure standards for product quality and personnel performance are maintained.Developed and steered marketing strategies and sales campaigns to increase product revenue, leading to an average of 30% growth in revenue through monthly marketing campaigns. Successful in improving membership base by 135% over 1st 6 months leading new location, providing great customer service, effective coaching, and strong leadership.

Drove customer loyalty initiatives and productive gains through effective and efficient customer relationship management. Effectively grew the monthly average rental sales by 40%, through effective marketing campaigns that helped increase customer traffic and add create new business relationships.Meeting and exceeding customer and business clientele needs daily, which resulted in receiving the Enterprise Holdings Elite Customer Service award on 3 separate occasions.Contributed to the 89% branch customer satisfaction rating quarterly.

Responsible for assisting with developing and executing several Nike Basketball campaigns and initiatives through different mediums of advertising.Managed marketing and advertising efforts on smaller budgeted print advertisement projects that satisfied client’s needs and goals.Major contributor to nationwide ads such as Nike’s Pro Cold compression gear, SPARQ Training, Nike Basketball’s “Beautiful Monster” and Lacrosse ad campaigns and Nike brand awareness campaigns.

Created a new concept line of footwear specific to the Jordan Brand DNA.Performed research and analysis to identify the business opportunities, consumer needs, product objectives, and design direction for the Jordan Brand Track and Field concept line.Developed an innovative track spike concept in collaboration with the design and category team that fulfilled timelines, objectives and design philosophy of Jordan Brand.