• An integrated person with more than 22 years hotel working experience. Skilled in customer oriented communication and coordination.• Experienced in the SARS market in 2003, the Olympic market after 2008 and the COVID-19 market, I have effective methods and unique understanding of how to improve the hotel business in a special period. • 4 hotels pre-opening experience. I have rich experience in operation preparation, market research and development. • With a team of 39 people and 6 subordinate departments management experience, the departments for revenue management, sales, event booking center, reservation, marcom & Beijing sales office. I have rich experience in team coordination, personal arrangement, incentive policies and team building. • Strong experience in developing new markets and understanding of how to leverage popular social media platforms and KOLs to increase visibility and conversion• Familiar and able to interpret hotel industry analysis reports, such as STR & Revintel etc• Strong work ethic, accustomed to exceeding employer and customer requirements • Strong experience in team building, project management and coordination• Excellent communication skills and highly proficient in executive level presentations • Self-motivated, self-directed and comfortable with significant responsibility• Have strong adaptability to new environment• Good at summing up experience as well as creating;• Ability to learn in the following future• Enthusiasm to accept challenge and work under pressure• Fluently speak: Chinese, English• Interest covers sports, music, driving and traveling.
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市场销售总监廊坊芊丽酒店Beijing, China -
Director Of Sales & MarketingKhos Langfang Hotel 廊坊芊丽酒店 Aug 2020 - Present -
Director Of Sales & MarketingEnnova Seven-Cultivation Hotel Management Co.,Ltd Sep 2017 - Dec 2019Langfang• Responsible for the Sales, Marketing & Brand promotion of Ennova Health Management Co.,Ltd. • Responsible for the Ennova Seven-Cultivation Hotel (Cover an area of 100 thousand sqm, totally 340 rooms), Ennova Trio Heals Resort, Seven-Cultivation Academy & Seven-Cultivation products whole market development and marketing. • Draw up the 2019 annual hotel plan, price strategy and related action plan in conjunction with the hotel's overall operation strategy in 2018.• Make strategies and plans for local market development• Set up the Department's 2018 & 2019 task and assigning targets• Plan the 2018 & update 2019 Dept. incentive program• Restructuring of the Department • Integrate the overall operation strategy of the hotel in 2018• Dynamic management of revenue to ensure maximum revenue. • Pre-opening Jiamingxuan Tea house & Zhixingguan Children’s club. Work out the membership plan and benefits. • Summing up the overall business situation of the hotel in and review all the staff performance in 2017 & 2018.Achievements:Lead the team to achieve the hotel 95.3% budget in 2018. Total hotel revenue increases CNY13.56 million, Occ increases 7.25%, Revpar increases CNY39.96 compare 2017. No.1 RGI compare competitor hotel in 2018. Achieve the 100% occupancy 30 times from Jan to Aug in 2019. Build revenue management team, formulate relevant SOP and organize revenue management meetings. Won the 6 awards in 2018, including the Buyer’s Choice Best Service Award for MICE China, Best Life Style Hotel Award for China Daily & Best Restaurant Award of Jiaming Tea house for Target Magazine. Successfully to hold The China Langfang International Economic and Trade Fair 2018 & 2019 in Seven-Cultivation Hotel. Develop more channel to promote properties, official web increases 3531 fans.
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Assistant Director Of SalesBeijing Sunrise Kempinski Hotel & Yanqi Island Mar 2014 - Sep 2017Beijing• Managing teams and to drive results through effective supervision and motivation.• Help team member to achieve their goal also resolve their problem and customer questions.• Maxima revenue both of Sunrise Kempinski and Yanqi hotel. Promote Yanqi Island Boutique hotel and Yanqi Lake International Conference Centre. Make the difference strategies to sales difference property both of Sunrise and Yanqi Island by seasonal, by weekend and by weekday.• Provide several solutions to the client and make sure that we sales get inquire to definite in our property. • Promote property during the pre-opening time. Assist Sales and Marketing Director set personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans• Lead the team to analyze the potential industry market. Visit key account and invited them to do the hotel inspection. • Present team result on sales weekly meeting. • Organize sales team daily morning and debriefing. • Help DOSM to set up strategies for sales. Ensure that strategies set up in line with the positioning of hotel. Achievements:Achieve 2015 budget both of Sunrise Kempinski and Yanqi Island with Team. Successfully to join the 2015 & 2016 Daimler & Mars prefer hotel list for Sunrise Kempinski. Join the BMW China and BMW Brilliance vendor list both of Sunrise and Yanqi hotel. Two times BMW Top Management Meeting in Sunrise and Yanqi Hotel. Also sign the frame contract with Airbus for their company whole year training for 2 years since hotel opening.Successfully to hold Tea Culture Festival both of Sunrise Kempinski Hotel and Yanqi hotel on Jun. Total 1000 R/Ns, around CNY3,200,000 for total revenue. Successfully to hold PricewaterhouseCoopers one week New Manager Training in Sunrise Kempinski on Nov of 2015 & 2016. Successfully to hold The Land of Ducati event on Jun 2016 in Yanqi Island.
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Assistant Director Of SalesBeijing Marriott Hotel Northeast Sep 2010 - Mar 2014Beijing• Assist Sales and Marketing Director achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans• Assist Director of Sales create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.• Leading the sales team to produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.• Through customer relationship management, do promotions on behalf of the hotel, thus establishing long-term market and cooperative relations with customers• Assist to manage day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.• Educate and train sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience.• Make sales call and visit costumer in first line city. (Shanghai, Tianjin , Guangzhou & Shenzhen) • Breaking down and assigning sales tasks among members of the sales team;• Take responsibility: Corporate FIT contract, group & event. RFP account.
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Area Assistant Director Of SalesChoice Hotels International (North China) Mar 2009 - Aug 2010BeijingResponsibilities:• Task force at Quality Hotel Wangjing (2009.3-5) • Task force at Comfort Suite Yayuncun (2009.9-2010.1) • Change the dept. framework, renew the sales people market partition.• Help each property achieve their budget and occupancy. • Deliver high quality service to guests• Build profile within local marketplace• Attend and contribute to Sales and Market meetings• Monitor competitor activities• Consider political and social influences on businessAchievements:• Teach each sales know how can stick up for new and old client. Build up the team work for Sales dept.• Increase ADR and Occ. during the task force period for each property.
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Senior Sales ManagerCourtyard By Marriott Beijing Northeast Hotel Feb 2008 - Feb 2009BeijingResponsibilities:• Provide excellent service and follow ups to corporate end users meeting organizers to achieve budget revenue.• Prospecting for new customers as well as taking good care of existing accounts • Keep good relationship with travel agency, booking center• Assisting the Director of Sales in formulating an overall marketing strategy and sales plan; quantifying a sales goal and organizing its implementation;• Breaking down and assigning sales tasks among members of the sales team;• Leading and organizing the sales team in achieving sales goals;• Training and inspection of members of the sales team.• Take responsibility Travel agent, Hotel booking centre and Whole sale market. Achievements:Successfully prospect new customers and build up good relationship with them, such as: BMW, ConocoPhillips, BP, Rolls-Royce, Mercedes-Benz, EADS, APC, PSA Group, MaisonWorleyParsons, DHL, Cummins etc.Successfully provided one month outside catering service for Schneider during the Olympic period.
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Account ManagerRenaissance Beijing Hotel Nov 2003 - Jan 2008BeijingAchievements:Through 4 years’ hard work enabled the monthly room night production to increase from 300 in 2003 to 1300 in 2006 and the total availability customs from 55 in 2003 to 150 in 2006.
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Sales ManagerFujian Hotel Jun 2002 - Nov 2003Beijing
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Concierge ClerkGrand Hyatt Beijing Jun 2001 - Jun 2002Beijing
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SecurityGreat Wall Sheraton Hotel Feb 1999 - May 2001Beijing
Davis Gu Skills
Frequently Asked Questions about Davis Gu
What company does Davis Gu work for?
Davis Gu works for 廊坊芊丽酒店
What is Davis Gu's role at the current company?
Davis Gu's current role is 市场销售总监.
What schools did Davis Gu attend?
Davis Gu attended 西班牙武康大学, 北京化工大学.
What skills is Davis Gu known for?
Davis Gu has skills like 酒店管理, 酒店经营管理, 旅游业, 收益管理, 管理人员.
Who are Davis Gu's colleagues?
Davis Gu's colleagues are Redgie Larin, John Lyndon Cruz, Armand Supilanas Worker, Jeremy Yiu, Jenny Rose Fuensalida, Ronalyn Pasamonte, Christian Ereen Resurreccion.
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