Brennan D. Email & Phone Number

Cleveland, Tn, Us

-Developed and Launched Websites: Successfully developed and launched numerous client websites, utilizing a combination of HubL, HTML/CSS, JavaScript, and React.js. Notable projects include crewcost.com and behindhubspotai.com.-Custom Solutions: Averaged 3-4 custom Node.js scripts and 1 React components per week, delivering tailored solutions that enhanced client capabilities.-Team Collaboration: Collaborated on a team that supported large-scale applications and integrations for 12+ clients, ensuring seamless functionality and high performance.-User-Centric Development: Translated user stories into functional and visually appealing website pages and CMS modules, contributing to enhanced user experiences.-Complex Integrations: Engineered complex integration scripts between HubSpot and non-native third-party software solutions like ABC Supply, leveraging React.js, RESTful APIs, and GraphQL to streamline processes and improve operational efficiency.

Digital marketing professional helping businesses reach their goals through web design, PPC, SEO/SEM, Accessibility compliance & more! Let's talk about how I can help you succeed in 2023.Current Client Business Types:- Non-profit- Healthcare- Entertainment- Small/Medium Businesses

-Custom Development & Integration: Developed custom Python and Node.js scripts to handle complex calculations and integrate multiple platforms, ensuring seamless data flow and process automation.-API Management: Managed and maintained three custom organizational APIs written in TypeScript, Python, and C#, ensuring their reliability and performance.-CRM Management: Oversaw the maintenance of a HubSpot CRM database with over 200,000 records across 12 object types, optimizing data integrity and accessibility.-Salesforce to HubSpot Transition: Led the transition from Salesforce to HubSpot for the entire organization, coordinating the onboarding and training of 25+ team members, authoring comprehensive documentation, and providing ongoing support.-Team Leadership: Led a small team responsible for digital marketing operations, offering guidance and support for daily activities and cross-departmental coordination.-Digital Campaign Optimization: Managed and optimized Google search campaigns, resulting in a 40% increase in the annual ad budget to $210,000, contributing to the largest lead growth in company history.-Analytics Migration: Successfully migrated the organization from Universal Analytics to Google Analytics 4 within a tight two-week timeline, ensuring a smooth transition with minimal disruption to reporting processes.

- Successfully executed systems migration plan from Salesforce to Hubspot, achieving $120K in estimated cost savings and completing the project 3 months ahead of schedule.- Developed custom RESTful APIs to integrate new CRM technology stacks, ensuring seamless communication and data exchange between software components. - Achieved significant improvements in Google Ads Display and Search Campaigns, resulting in an estimated cost savings of $700K annually based on prior cost/conversion metrics. Reduced Cost per Conversion by 66.8%, increased Click-Through-Rate by +330%, and Conversion Rate by +300%.- Programmed internal tools to streamline marketing processes- Refactored and removed legacy code that led to +25% site load time improvement - Built 3rd Party Automations via Zapier and APIs to integrate with HubSpot - Programmed custom Google Tag Manager scripts in JavaScript to assist in tracking customer activities and storing session data

Chattanooga, Tennessee, United States

- Conducted and facilitated 4 computer science classes, educating students on web development and Python programming.- Collaborated with cross-functional teams to integrate programming and computer science principles into other subjects, promoting interdisciplinary learning and knowledge sharing.- Assisted students in beginning processes for building a portfolio- Taught logical thinking and conditionals by explaining them in a comprehensible way to 9th-grade students- Incorporated real-world examples into coding exercises- Began coordination of a student-led project to rebuild the school website

- Instructed Senior-Level Undergraduate Students from various majors in Integrated Marketing Communications

- Conducted a successful Website Audit and SEO initiative, resulting in a 25.1% increase in Google organic clicks and a 47.3% boost in impressions. The project generated an annual online sales increase of approximately $2.1M. - Revamped the organization's legacy site with a mobile-first approach, utilizing a custom CSS framework and implementing an on-site blogging interface, streamlining tech stack and enhancing functionality.- Managed an annual advertising budget, optimizing the allocation and tracking of funds for maximum ROI.- Maintained a legacy codebase using proprietary tools and version control systems to ensure code stability and security.

Knoxville, Tennessee

- Provided comprehensive support to marketing initiatives for senior rehab facilities across 20 states through copywriting/editing, CRM management, and website maintenance on WordPress platform.- Spearheaded successful SEO/PPC campaigns utilizing Google Ads & Analytics to maximize lead generation and optimize ROI.- Demonstrated proficiency in utilizing CRM to update and maintain prospect data, track leads, and manage customer interactions.- Utilized HTML and CSS to ensure website design and functionality met organizational standards and provided optimal user experience.- Collaborated with cross-functional teams to create, edit, and publish website and marketing content that effectively communicated the brand message and met business objectives.

- Conducted in-depth analysis of Facebook and Instagram analytics for over 30 clients, providing valuable insights to enhance their social media presence and inform marketing strategies.- Collaborated with team members to establish event dates and campaign tracking, ensuring smooth execution of marketing campaigns and effective measurement of outcomes.- Demonstrated meticulous attention to detail in overseeing file systems, maintaining consistency between documentation and ensuring accurate record-keeping for all projects.

Johnson City, Tennessee Area

- Aligned all projects with the digital strategy by coordinating cross-functional teams and ensuring their seamless collaboration.- Designed and managed client website using Adobe Experience Manager, ensuring an intuitive user experience and adherence to industry best practices.- Collaborated with clients to establish clear objectives, and monitored progress throughout the project lifecycle.- Led a high-performing team of four paraprofessionals, providing guidance and direction to optimize workflow efficiency and deliver projects on-time and within project scope.

Johnson City, Tennessee Area

- Developed and formatted engaging webpages for departmental sites, ensuring effective presentation of information and user experience.- Contributed to the development of web and print media copy, creating compelling content that aligned with the brand messaging and captured the target audience's attention.- Assisted in ensuring accessibility compliance for webpages and media channels, utilizing industry best practices and accessibility guidelines to make web content accessible to users with disabilities.- Proficient in using Adobe Experience Manager for web content management.

Johnson City, Tennessee Area

- Mentored students and facilitated their development of essential academic skills through personalized coaching and support.- Played a key role in the successful implementation of the Academic Recovery Program, contributing to its design, execution, and continuous improvement.- Conducted comprehensive assessments of student progress and program performance, utilizing detailed notes and data to identify areas for improvement and inform strategic decision-making.- Proficient in Ellucian INB Banner

Johnson City, Tennessee Area

- Demonstrated strong leadership skills in providing guidance and support to a diverse group of college students as a resident advisor.- Maintained a safe and inclusive living environment, enforcing policies and procedures and resolving conflicts among residents.- Fostered a sense of community among residents through planning and executing social events, educational programs, and community service initiatives.- Conducted regular check-ins with residents, offering resources and referrals to support their academic and personal success, while respecting their privacy and confidentiality.

Full-Stack C#/.Net Development Bootcamp, Computer Programming

Master Of Arts - Ma, Brand And Media Strategy, 3.94

The Brand and Media Strategy program is a graduate curriculum that combines the study of digital media with field such as marketing.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 3.42

Activities and Societies: Resident Advisor

Associate’S Degree, Pre-Professional Health, 3.4

Activities and Societies: Associate's in 1 program, Phi Theta Kappa, WSCC Honors SocietyI was accepted into the inaugural program.

High School Diploma, General Studies, 4.0

Activities and Societies: TN Scholars, Marching Band, 4-HDuring my high school years I was proud to be a member of the Marching Hurricane.