Craig Davis Email & Phone Number

St. Louis, Mo, Us

Seattle, Wa, Us

In this role, I lead global privacy and compliance for shopping at Amazon and Alexa. Operating at the nexus of GenAI and commerce, I govern data as it is combined from across the organization, guiding compliance measures and integrating ethical data principles into product design and development processes. My role is pivotal in ensuring privacy adherence and promoting responsible data and AI utilization, directly influencing the daily experiences of millions of Amazon and Alexa users worldwide.

Purchase, Ny, Us

I culminated a lengthy career with Mastercard when recruited by the Chief Data Officer, playing a key role in establishing a data strategy and governance function that extended beyond legal, bridging the gap with product teams. I led “all things data” for Mastercard; bringing together my deep expertise in marketing, products, and technology to drive the strategic use of data while navigating data risks globally. Accountable for maximizing the long-term value and utility of Mastercard’s data by improving its potential for monetization through strong governance practices. Solving complex data problems for the organization in the development of sustainable and innovative products and solutions that drive revenue. Responsible integrating privacy-by-design into the development of new products and services. Providing intelligence about the ever-changing data and regulatory landscape, techniques, trends, and tools - including the complex digital marketing/advertising ecosystem and artificial intelligence.

Purchase, Ny, Us

In a promotion to Vice President, assumed a broader role in managing digital marketing strategy and the full suite of omni-channel capabilities to build a comprehensive MarTech and AdTech stack. -Implemented Salesforce.com's customer relationship management and marketing automation platform, driving roadmap development and consolidating needs from stakeholders across the organization.-Implemented Adobe's Experience Cloud products: data management platform (DMP) and demand-side platform (DSP). -Prioritized integrity and responsible data sourcing and practices throughout the marketing and advertising ecosystem, recognized the importance of ethically sourced data from reliable third parties, setting a higher standard in the industry and contributing to a more ethical and consumer-centric approach to data-driven advertising.-Focused on data responsibility and ethics in marketing and advertising, demonstrating Mastercard's commitment to protecting individuals and avoiding participation in opaque data practices. -Directed global omnichannel engagement strategy; working closely with regional and local market leadership to execute locally.-Managed and mitigated marketing risks globally, including regulatory, data, and privacy related risks.

Purchase, Ny, Us

Directed the development of the enterprise Customer Relationship Management strategy and drove the implementation of global capabilities to enable strategy execution. Oversaw 3 direct reports and 4 indirect reports.-Led the product definition, development, and delivery of an enterprise marketing automation platform, driving global customer relationship management (CRM) and digital marketing to enable omnichannel interactions with consumers.-Directed development efforts leveraging agile (ADAPT) development, aligning to the roadmap.-Spearheaded global centralized campaign operations supporting both B2C and B2B campaigns, including managing feedback loops, deliverability, and measurement.

Purchase, Ny, Us

Purchase, Ny, Us

Charlotte, Nc, Us

Norcross, Ga, Us