Leveraging data-driven marketing strategies to drive lead generation, nurture prospects, and cultivate a robust sales pipeline for Civic Plus' solution suites.• Developed and executed multi-channel marketing campaigns (short & long-term) across various platforms to generate qualified leads and maximize ROI.• Built and managed a comprehensive content calendar featuring diverse assets (blog posts, white papers, ebooks, infographics) to attract and engage target audiences.• Implemented lead generation strategies by optimizing CTAs, landing pages, and content offers, resulting in significant growth of marketing-qualified leads.• Led the creation and execution of all prospect communications via newsletters, webinars, and other targeted channels.• Oversaw and optimized paid advertising campaigns across various channels to ensure maximum reach and impact.• Monitored and analyzed campaign performance using data-driven insights to improve marketing effectiveness continuously.• Collaborated with the content development team to craft compelling content that resonates with specific audience segments across the customer journey.• Managed a designated marketing budget for a specific product group, ensuring efficient resource allocation and achieving campaign goals.

• Built the demand generation model from the ground up to decrease sales cycle by 25%• Implemented account-based marketing tactics to improve conversion of MQLs to SQLs by 33%• Collaborated with the marketing, sales, and leadership team to implement lead scoring to improve the quality of leads handed to Sales• Defined handoff points between sales, BDRs, and sales to ensure leads were properly nurtured and improve close rate• Provide regular reports and insights to leadership, including key metrics, trends, and recommendations for optimization

Handle the strategic and operational responsibilities related to demand program objectives, including the activation, validation, and acceleration of demand. Lead the creation and distribution of demand and ABM program best practices. Experiment with and build campaigns with a number of tactics including: Content Syndication, Social Media Marketing, Google PPC, Webinars, and Email marketing•Directly contributed to an increase in website traffic by 30%, generated 30,000 new leads, and $200 million in new pipeline annually through multi-channel campaigns and targeting in-market leads•Optimized underperforming Account Based Marketing Programs for targeted 1 to 1 and 1 to few audiences leading to significant new opportunities, such as a $12 million dollar up-sell•Lead and motivate an exceptional team supporting the demand generation, business development, and sales teams•Ensure alignment across the marketing organization (partner, operations, product, etc), business development, sales, and customer success teams

Responsible for the design, coordination and execution of marketing campaigns in the relevant vertical. Maintains a high understanding of multi-channel marketing and attribution. Builds impactful experiences for prospects and customers to drive inbound and outbound demand end-to-end within a multinational SaaS corporation.•Decreased CPL 50% with segmentation optimization and revised nurture campaigns•Coached BDR team on how to position marketing content contributing to BDR success rates increasing 16%•Develop and grow relations with Sales, BDR, and Product teams•Executed multi-channel campaigns across customer journeys•Prepared effective presentations for sales leadership, clients, and potential clients

Deliver multimodal marketing and social media campaigns for a growing software organization, leading project workflow from conception to completion in a dynamic technical environment. Oversee the development and optimization of creative copy as a product subject matter expert for an innovative platform stewarding digital transformation.•Launched first US multi-channel campaigns contributing to $115 million in new revenue annually•Contributed to organization’s growing US presence and brand awareness using partner marketing campaigns with AWS, Snowflake, IBM, Dassault Aviation, and Salesforce•Contributed to growing revenue during COVID’s peak disruption to other businesses•Orchestrate end-to-end campaigns and partner with the sales team to drive revenue goals for both teams•Position technical branding and promotional strategy, organizing various events and product exhibitions

Directed new product development, go-to-market strategy, and lead acquisition. Grew corporate database by 30% through compelling marketing campaign management. Served as the key point of contact for both commercial and residential accounts.•Created organization’s first full multi-channel marketing campaign, leading to 200% increase leads YoY •Analyzed campaign performance and optimized to bring total CPL down 25%•Lead sales appointments and earned sales excellency awards in 2017 and 2018•Provided representation at trade shows and customer events

Led new product management, launching the new Indoor Air Quality services product line. Successfully closed deals with Fortune 500 companies across the Greater Atlanta area.• Led competitor and threat analysis, evaluating product performance.• Participated in the full account management lifecycle.• Administered cold calling, sales appointments, and account maintenance.• Managed a team, providing employee development and the creation of marketing material.

Launched the initial 5 Seasons Mechanical product, HVAC Services. Pioneered the organization’s first AdWords campaign, growing database by 100% within one month.• Grew the existing customer base through proactive lead generation and engagement. • Established and implemented effective client retention strategies. • Developed powerful digital and print-based marketing collateral.