Ej Davis Email & Phone Number

Manhattan, Kansas, US

• Leveraging data-driven marketing strategies to drive lead generation, nurture prospects, and cultivate a robust sales pipeline for Civic Plus' solution suites.
• Developed and executed multi-channel marketing campaigns (short & long-term) across various platforms to generate qualified leads and maximize ROI.
• Built and managed a comprehensive content calendar featuring diverse assets (blog posts, white papers, ebooks, infographics) to attract and engage target audiences.
• Implemented lead generation strategies by optimizing CTAs, landing pages, and content offers, resulting in significant growth of marketing-qualified leads.
• Led the creation and execution of all prospect communications via newsletters, webinars, and other targeted channels.
• Oversaw and optimized paid advertising campaigns across various channels to ensure maximum reach and impact.

Salt Lake City, Utah, US

• Built the demand generation model from the ground up to decrease sales cycle by 25%
• Implemented account-based marketing tactics to improve conversion of MQLs to SQLs by 33%
• Collaborated with the marketing, sales, and leadership team to implement lead scoring to improve the quality of leads handed to Sales
• Defined handoff points between sales, BDRs, and sales to ensure leads were properly nurtured and improve close rate
• Provide regular reports and insights to leadership, including key metrics, trends, and recommendations for optimization

Itasca, Illinois, US

• Handle the strategic and operational responsibilities related to demand program objectives, including the activation, validation, and acceleration of demand. Lead the creation and distribution of demand and ABM program.
• Directly contributed to an increase in website traffic by 30%, generated 30,000 new leads, and $200 million in new pipeline annually through multi-channel campaigns and targeting in-market leads
• Optimized underperforming Account Based Marketing Programs for targeted 1 to 1 and 1 to few audiences leading to significant new opportunities, such as a $12 million dollar up-sell
• Lead and motivate an exceptional team supporting the demand generation, business development, and sales teams
• Ensure alignment across the marketing organization (partner, operations, product, etc), business development, sales, and customer success teams

New York, NY, US

• Responsible for the design, coordination and execution of marketing campaigns in the relevant vertical. Maintains a high understanding of multi-channel marketing and attribution. Builds impactful experiences for.
• Decreased CPL 50% with segmentation optimization and revised nurture campaigns
• Coached BDR team on how to position marketing content contributing to BDR success rates increasing 16%
• Develop and grow relations with Sales, BDR, and Product teams
• Executed multi-channel campaigns across customer journeys
• Prepared effective presentations for sales leadership, clients, and potential clients

Pune, Maharashtra, IN

• Deliver multimodal marketing and social media campaigns for a growing software organization, leading project workflow from conception to completion in a dynamic technical environment. Oversee the development and.
• Launched first US multi-channel campaigns contributing to $115 million in new revenue annually
• Contributed to organization’s growing US presence and brand awareness using partner marketing campaigns with AWS, Snowflake, IBM, Dassault Aviation, and Salesforce
• Contributed to growing revenue during COVID’s peak disruption to other businesses
• Orchestrate end-to-end campaigns and partner with the sales team to drive revenue goals for both teams
• Position technical branding and promotional strategy, organizing various events and product exhibitions

Gainesville, Georgia, US

• Directed new product development, go-to-market strategy, and lead acquisition. Grew corporate database by 30% through compelling marketing campaign management. Served as the key point of contact for both commercial and.
• Created organization’s first full multi-channel marketing campaign, leading to 200% increase leads YoY
• Analyzed campaign performance and optimized to bring total CPL down 25%
• Lead sales appointments and earned sales excellency awards in 2017 and 2018
• Provided representation at trade shows and customer events

Kennesaw, GA, US

• Led new product management, launching the new Indoor Air Quality services product line. Successfully closed deals with Fortune 500 companies across the Greater Atlanta area.
• Led competitor and threat analysis, evaluating product performance.
• Participated in the full account management lifecycle.
• Administered cold calling, sales appointments, and account maintenance.
• Managed a team, providing employee development and the creation of marketing material.

Peachtree Corners, GA, US

• Launched the initial 5 Seasons Mechanical product, HVAC Services. Pioneered the organization’s first AdWords campaign, growing database by 100% within one month.
• Grew the existing customer base through proactive lead generation and engagement.
• Established and implemented effective client retention strategies.
• Developed powerful digital and print-based marketing collateral.

Bachelor Of Science (B.S.), Business Administration And Management, General

Associate Of Science (A.S.), Commercial Refrigeration Engineering